The Right Story

By Bernadette Jiwa,

Book cover of The Right Story

Book description

"Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.—"SETH GODIN

What makes some bad ideas successful, and why do many good ideas fail?

It turns out that there’s no such…

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Why read it?

1 author picked The Right Story as one of their favorite books. Why do they recommend it?

Most online teachers I’ve worked with detest the idea of marketing, and yet this is something we cannot avoid especially when running our own business. Bernadette Jiwa defines marketing as a story you tell that has the capacity to change the world. In the book she shares multiple purposeful stories of people who shared their message in the most authentic way and how their courage moved others to action and brought about change. This is a guide into marketing that will make you excited about the change you seek to make and how your small online teaching business can transform…

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