My favorite books that inspire online language teachers to build their own businesses

When I began teaching online I drowned in the world of success stories. Every Facebook ad made my progress feel small and insignificant. “Do people ever struggle when they’re growing their business?” I wondered. In her book, You’re Going to Survive Alex interviews her friends - business owners who share some of the most challenging times in their work and how they overcame it. It’s a book featuring real stories, real people, and real survival tips to keep you going despite the hurdles. Knowing that you’re not alone and that there’s some light at the end of the tunnel is what we all need when our journey gets tough.

Austin Kleon writes short and concise tips to help you stay creative when you hit a wall, lose motivation, or are about to quit. When you work online and don’t see the immediate results of your labor translated into a cushy bank balance, it’s tempting to stop practicing and doing things that seem ineffective. Austin shares some of his creative practices that help him overcome the funk, focus on the process rather than results and set healthy boundaries to keep the work going. The book is small and easy-to-digest, peppered with the author’s own drawings. Open on any spot and be encouraged for the new day! 

One of the challenges of running an online teaching business is starting on the path of the unknown. I’ve had to face many fears on my journey, some of them are so well-masked that it took years to understand what they are. These fears have held me back. That’s why I appreciate reading Meera’s reflections on fear, how to befriend it and see it as an indication for growth. Beautifully written and illustrated, this book is a delight to hold in your hands, and I believe its message will gently guide you towards a life of overcoming your fears so you can journey into a new land of entrepreneurship with more curiosity and confidence.

I met the author, Adam J. Kurz, at a conference for creatives, and his story of starting and growing his creative business inspired me to buy this book. In the book Adam shares tiny, easy-to-read tips for creatives who want to share their work with the world in their own unique and authentic way. Each page of the book is perforated so you can tear it out and send it as a small reminder to a friend. I love the message in the title – things are what you make of them – and this book offers you a unique perspective on failure, success, creative block, fear, starting again, and organizing your work life so you can enjoy it. 

Most online teachers I’ve worked with detest the idea of marketing, and yet this is something we cannot avoid especially when running our own business. Bernadette Jiwa defines marketing as a story you tell that has the capacity to change the world. In the book she shares multiple purposeful stories of people who shared their message in the most authentic way and how their courage moved others to action and brought about change. This is a guide into marketing that will make you excited about the change you seek to make and how your small online teaching business can transform the world.