"Grounded Growth" is a book for online language/communication teachers and coaches who struggle to make their businesses profitable and their 1:1 client work sustainable.
When most of your income comes from client work, you find yourself exhausted and anxious about the future of your business, as client numbers may fluctuate. If your business generates revenue only when you're in front of the computer speaking to clients, your life with its unpredictable twists and turns becomes a liability.
You discover that getting sick, taking a vacation or caring for a baby or an elderly family member results in less favorable times for business. You stop marketing, reduce your teaching load, and soon panic sets in. "How can I keep running this business and live my life? Can my business ever sustain me?"
"Grounded Growth" shows to you, in detail, how sustainability and profitability work in an online language teaching business, what stifles growth, how money shame can sabotage your success, and what action steps you need to take in order to make your business healthy on your own terms.
If hustling clients burned you out...
If creating and selling online courses "on the side" left you disappointed with the results...
If you feel ashamed that your business isn't growing "fast enough..."
If you're confused about pricing, marketing and sales...
...then this book is for you.
What's inside? Take a look:
Foreword.
Introduction.- Money and shame.
- How realistic are these expectations?
- When things don't add up (why you need a budget).
- Why self-employed people charge more.
- Types of non 1:1 services you can offer.
- How to market and sell your expertise, not hours.
- How to grow what you have an increase your income.
- How to create, price and sell a digital product.
- The process of sales, aka "the sales funnel."
- Practical steps to grow your revenue with 1 product.
- Why creating an online course on the side doesn't work.
- How to experiment with pricing and product creation.
Conclusion.
***Enjoy a snippet from the introduction:
As with any creative project, this book went beyond the initial topic of money. I set out to help teachers with their concerns about pricing, digital product creation, client work and smart revenue growth, but I realized that there was something underneath all that. Something that gave all those techniques and numbers their true meaning: the importance of running a sustainable business, of facing money shame, of seeing sales as an art form and a never-ending process of experimentation.
In the end, I decided to write this book specifically for online language teachers and coaches who no longer want the “freedom” of exhausting 1:1 classes at cheap (or even above-average) rates, who want to build something sustainable and manageable instead. The book is for teachers who are willing to discover the joy of doing the work that transforms and inspires. This book is for teachers who want something different but feel conflicted about the means that, some loud online voices say, will help them get there. This book is for teachers who do not want growth at any cost. To you, I hope this book is an inspiration and a call to a quiet revolution to find success on your own terms. Thank you for reading.
