Why did I love this book?
“The smartest person in the room is usually the person who talks the least.”- Erin King.
In my case, that assessment is totally correct. Though I am not the smartest person in every room I enter, I definitely listen at least twice as much as I speak. It is my nature as an introvert, specifically an INTJ.
This book taught me how and why to write emails, business or otherwise, that are “three sentences max.” This one rule changed my perspective on communication. Stop explaining to other people why they should know, like, and trust you. Let your brevity be the wit that draws your people in.
I also liked the book because it is not that long, and each page has a lot of white space. Concise.
1 author picked Digital Persuasion as one of their favorite books, and they share why you should read it.
When you type, text or tweet- how persuasive are you? You are 34 times more persuasive communicating in person than on digital platforms. Yet in today’s world, you probably spend the majority of your time trying to influence others to say YES to you using social media, email, and messenger. So how can you close this gap between offline you and online you? Welcome to the art of Digital Persuasion. Erin Gargan King’s PUB method has been used by some of the world’s biggest brands to help them attract attention, increase influence and open more opportunities from behind the screen.…