Digital Persuasion

By Erin Gargan King,

Book cover of Digital Persuasion: Sell Smarter in the Modern Marketplace

Book description

When you type, text or tweet- how persuasive are you? You are 34 times more persuasive communicating in person than on digital platforms. Yet in today’s world, you probably spend the majority of your time trying to influence others to say YES to you using social media, email, and messenger.…

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Why read it?

1 author picked Digital Persuasion as one of their favorite books. Why do they recommend it?

“The smartest person in the room is usually the person who talks the least.”- Erin King.

In my case, that assessment is totally correct. Though I am not the smartest person in every room I enter, I definitely listen at least twice as much as I speak. It is my nature as an introvert, specifically an INTJ.

This book taught me how and why to write emails, business or otherwise, that are “three sentences max.” This one rule changed my perspective on communication. Stop explaining to other people why they should know, like, and trust you. Let your brevity…

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