The best books on creating content that put your butt where your heart is

Mitch Joel Author Of Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
By Mitch Joel

The Books I Picked & Why

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

By Steven Pressfield

Book cover of The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

Why this book?

There are not many books that I read more than once. The War of Art is a book that I read multiple times a year. It’s not a book about how to create better content. It’s a book about getting the right mindset and attitude towards creating a daily ritual. There is no book like this, in terms of both motivating and helping you to get things done. Steven Pressfield wrote a masterpiece with this one. 


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The Artist's Way

By Julia Cameron

Book cover of The Artist's Way

Why this book?

This is a big book, and it sat on my shelf for many years. I think I needed the maturity to understand its true power. It’s a book of muses, inspirations, and real exercises. In fact, it’s a program and a workbook too… one that will change your life. It can best be summed up in two words that will change your content creation: Morning Pages.


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Big Magic: Creative Living Beyond Fear

By Elizabeth Gilbert

Book cover of Big Magic: Creative Living Beyond Fear

Why this book?

I get a little gun-shy when it comes to books that may “feel” a little foo-foo. You know, gems, crystals, incense… This is not that. The famed author of Eat Pray Love writes beautifully about the power of finding and bringing out your creative spirit. This is another book that I could read time and time again. Beyond the pragmatic advice, the writing is a sight to behold on its own. After reading this book, it felt like a block had been unplugged… and the ideas just poured out…


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The Project 50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters!

By Tom Peters

Book cover of The Project 50 (Reinventing Work): Fifty Ways to Transform Every "Task" into a Project That Matters!

Why this book?

This is not an easy book to find. It’s a small and short hardcover book where famed management legend, Tom Peters, lays out the how to turn your personal brand (and your work) into a project… but not just any project. Tom believes that every aspect of your work should be a Wow! Project. The book is 50 easy-to-grasp sections that have, without a doubt, changed my approach to everything from writing an article to starting a business. This book is a hidden gem… I’m quasi-mad that I’m sharing it publicly, it’s been a great secret advantage. ;)


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Quiet: The Power of Introverts in a World That Can't Stop Talking

By Susan Cain

Book cover of Quiet: The Power of Introverts in a World That Can't Stop Talking

Why this book?

I’m sure Susan’s book, Quiet, has shown up on other lists. It probably deserves to be on all of the lists. Am I an introvert? Over the years, I’ve been fortunate enough to become friends with Susan, and she would joke that I’m not an introvert… just socially awkward. Putting our friendship aside, this book helped to ground me, my work, my process, and how to be at peace with content creation (which is mostly a lonely and isolated experience). Great work comes from digging deep… knowing who you really are (and finding acceptance in that) is a huge part of where that great work comes from. This book is just brilliant beyond its pages, and even if the book isn’t about how to create great content, Susan’s writing style will inspire the ideas, words, and work to flow. Promise.


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