From Melanie's list on to make your marketing more creative.
I like to consider myself a generalist, in many ways, so I’d be lying if I said this book didn’t give me lots of warm-fuzzies. (It’s always good to get scientific validation that your approach to things is a good one.) The most creative people I know are those that have combined multiple careers, interests, or pursuits to arrive at their groundbreaking ideas, so this book is a must-read to grant yourself permission to explore the “unrelated” in your quest for the new.
Why should I read it?
What is this book about?
'Fascinating . . . If you're a generalist who has ever felt overshadowed by your specialist colleagues, this book is for you' - Bill Gates
The instant Sunday Times Top Ten and New York Times bestseller
Shortlisted for the Financial Times/McKinsey Business Book of the Year Award
A Financial Times Essential Reads
A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize.
From the '10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many…