The Idea Writers
Book description
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Why read it?
1 author picked The Idea Writers as one of their favorite books. Why do they recommend it?
In recent decades, as advertising has moved from one-way communication about product benefits to conversations with consumers about brands, someone needed to sum things up. Iezzi and the creatives she interviews do exactly that. As she presents it, “First of all, forget about making an ad… You’re making something to compete with every other piece of content, every other media experience that a person has during her waking hours.” The Idea Writers is an excellent primer on this new landscape. How do we create a brand’s story, one that consumers identify with and help propagate, if not create? How do…
From George's list on copywriters on the rise.
If you love The Idea Writers...
The Coaching Habit
The coaching book that's for all of us, not just coaches.
It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".
It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…
Want books like The Idea Writers?
Our community of 12,000+ authors has personally recommended 100 books like The Idea Writers.
Share your top 3 reads of 2024!
And get a beautiful page showing off your 3 favorite reads.
1,588
readers submitted
so far, will you?
