All Marketers Are Liars

By Seth Godin,

Book cover of All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Book description

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they…

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Topics

Marketing

Genres

Business

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Why read it?

1 author picked All Marketers Are Liars as one of their favorite books. Why do they recommend it?

Daryl Weber

Author

Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it.

From Daryl's list on to help you understand the mind of your customer.