They Ask, You Answer
Book description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today's digital age, the traditional sales funnel-marketing at…
Why read it?
1 author picked They Ask, You Answer as one of their favorite books. Why do they recommend it?
Marcus Sheridan built a multi-million dollar business by doing one thing really well – he listened to his customer’s questions and then answered them online. Simple, right? Well, the strategy works. In this book, Marcus lays out the particulars for how content creators can leverage this strategy in their own organization and what the impact might be.
From Joe's list on content creation and content marketing.
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