10 books like They Ask, You Answer

By Marcus Sheridan,

Here are 10 books that authors have personally recommended if you like They Ask, You Answer. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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Everybody Writes

By Ann Handley,

Book cover of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

With sharp communication skills, you can do anything. When returning from a conference, you’ll want to share what you have learned in a thoughtful and professional manner, whether it’s to your boss, team, and/or audience.

Ann Handley’s Everybody Writes—which is getting an update in Fall 2022—is a go-to guide for all things writing. It includes sections on how to write better, crafting content, tools, and more. 

Besides, what better way to continue a conversation with a speaker than to see if they’ll let you interview them for your blog... or podcast or livestream?

Everybody Writes

By Ann Handley,

Why should I read it?

5 authors picked Everybody Writes as one of their favorite books, and they share why you should read it.

What is this book about?

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…


Content Chemistry

By Andy Crestodina,

Book cover of Content Chemistry: The Illustrated Handbook for Content Marketing

If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.

Content Chemistry

By Andy Crestodina,

Why should I read it?

1 author picked Content Chemistry as one of their favorite books, and they share why you should read it.

What is this book about?

This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it…


The Content Fuel Framework

By Melanie Deziel,

Book cover of The Content Fuel Framework: How to Generate Unlimited Story Ideas

Many times, content creators don’t focus on the entire plan…from the initial creation of the text, the audio, the video through to measurement. Well, fret no longer. Melanie takes her personal experience as well as interviews with content creators at companies around the world to develop a framework that works. The step-by-step format is can’t miss.

The Content Fuel Framework

By Melanie Deziel,

Why should I read it?

1 author picked The Content Fuel Framework as one of their favorite books, and they share why you should read it.

What is this book about?

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."
—Lee Odden, CEO and Co-Founder of TopRank Marketing

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big…


Cumulative Advantage

By Mark W. Schaefer,

Book cover of Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.

Cumulative Advantage

By Mark W. Schaefer,

Why should I read it?

1 author picked Cumulative Advantage as one of their favorite books, and they share why you should read it.

What is this book about?

We live in a world where being "great" may not be enough. We need momentum.


From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight.


You will learn:


- How the initial advantage that drives momentum comes from everyday ideas.

- The inside secrets…


Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Why should I read it?

1 author picked Valuable Content Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…


Content Inc.

By Joe Pulizzi,

Book cover of Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.

Content Inc.

By Joe Pulizzi,

Why should I read it?

1 author picked Content Inc. as one of their favorite books, and they share why you should read it.

What is this book about?

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business

Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…


Crashed

By Adam Tooze,

Book cover of Crashed: How a Decade of Financial Crises Changed the World

The economic origins of our contemporary woes lie, of course in the Great Financial Crisis (GFC) of 2008. Tooze’s summary of the sub-prime crisis in the US housing market is worth the price of the book alone, and he upturned my understanding of the GFC as originating in the global savings glut. His argument also echoes themes discussed above – how international order is shaped around institutions that are internal to the state but that end up bursting across its boundaries – specifically, how the Fed became the de facto central bank for the world through institutions such as the swap lines. His comparisons of the relative cohesiveness of the British, French, and US elites are also tremendously insightful.  

Crashed

By Adam Tooze,

Why should I read it?

2 authors picked Crashed as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER OF THE LIONEL GELBER PRIZE
A NEW YORK TIMES NOTABLE BOOK OF 2018
ONE OF THE ECONOMIST'S BOOKS OF THE YEAR
A NEW YORK TIMES CRITICS' TOP BOOK

"An intelligent explanation of the mechanisms that produced the crisis and the response to it...One of the great strengths of Tooze's book is to demonstrate the deeply intertwined nature of the European and American financial systems."--The New York Times Book Review

From the prizewinning economic historian and author of Shutdown and The Deluge, an eye-opening reinterpretation of the 2008 economic crisis (and its ten-year aftermath) as a global event that directly…


Fool’s Gold

By Gillian Tett,

Book cover of Fool’s Gold: How Unrestrained Greed Corrupted a Dream, Shattered Global Markets and Unleashed a Catastrophe

The global financial crisis that erupted in 2008 was a shocking event. Britain’s cash machines came within a few hours of stopping working, and the global banking system would have collapsed were it not for unprecedented multi-billion-dollar government bail-outs. Gillian Tett, trained as an anthropologist, became a financial journalist but kept on applying her fieldwork skills. Almost alone in her new profession, she grasped the huge risks that were developing underneath the radar and wrote about them in the Financial Times. Her book, Fool’s Gold, was one of the first books written about 2008’s giant crisis and remains one of the best. 

To my mind, Tett is the world’s top financial journalist, and I’ve always learned a great deal from her pioneering in-depth reporting.

Fool’s Gold

By Gillian Tett,

Why should I read it?

1 author picked Fool’s Gold as one of their favorite books, and they share why you should read it.

What is this book about?

'A truly gripping narrative . . . The fact that Tett is able to reproduce such raw private communications is a tribute to her journalistic abilities' Dominic Lawson, Sunday Times

'Her blow-by-blow story is an impressive piece of detective work. She pulls back the curtain on a closed, unaccountable world of finance' Will Hutton, Guardian

In the mid 1990s, at a vast hotel complex on a private Florida beach, dozens of bankers from JP Morgan gathered for what was to become a legendary off-site meeting. It was a wild weekend. But among the drinking, nightclubbing and fist-fights lay a more…


J R

By William Gaddis,

Book cover of J R

I read J R the first time in college, and it was the ideal combination of challenging, cynical, illuminating – and hilarious. The novel is a cult classic among well-read Wall Street types, but be warned: it’s 726 pages of almost entirely dialogue, with not much to guide you about who is speaking or where. Once you figure out what Gaddis is up to, the writing becomes immersive and you join a wild ride with the eponymous sixth-grader, who uses the school’s payphone between classes to trade surplus picnic forks, free catalog samples, and eventually controlling stakes in major companies. J R is one of those books you’ll be proud to finish, and never forget.

J R

By William Gaddis,

Why should I read it?

1 author picked J R as one of their favorite books, and they share why you should read it.

What is this book about?

A National Book Award-winning satire about the unchecked power of American capitalism, written more than three decades before the 2008 financial crisis.

At the center of J R is J R Vansant, a very average sixth grader from Long Island with torn sneakers, a runny nose, and a juvenile fascination with junk-mail get-rich-quick offers. Responding to one, he sees a small return; soon, he is running a paper empire out of a phone booth in the school hallway. Everyone from the school staff to the municipal government to the squabbling heirs of a player-piano company to the titans of Wall…


To Die for

By Lucy Siegle,

Book cover of To Die for: Is Fashion Wearing Out the World?

A classic book on the pain that fashion inflicts on both people and planet. This book does an excellent job of showing how the exploitation of people is inseparable from the exploitation of the biosphere. It is a searing critique of the fashion industry and its voracious appetite for evermore profit, and how this short-termist model is driving us towards disaster.

To Die for

By Lucy Siegle,

Why should I read it?

1 author picked To Die for as one of their favorite books, and they share why you should read it.

What is this book about?

An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.

Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black.

Taking particular issue with our current mania for both big-name labels and cheap fashion, To Die For sets an agenda for the urgent changes that can and need to be…


5 book lists we think you will like!

Interested in content marketing, the financial crisis of 2007–2008, and marketing?

7,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about content marketing, the financial crisis of 2007–2008, and marketing.

Content Marketing Explore 7 books about content marketing
The Financial Crisis Of 2007–2008 Explore 16 books about the financial crisis of 2007–2008
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