Here are 100 books that They Ask, You Answer fans have personally recommended if you like
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Professionally, I’ve been a journalist, author, speaker, marketer, adjunct professor, consultant, startup founder, and more; but at my core, I’m a storyteller and a lifelong student. I read voraciously about creativity, writing, media, marketing, psychology, and design, and I’m fascinated by drawing connections between these things. (I’m still allowed to say “read” when I mostly consume audiobooks, right?) I’m currently focused on helping other creators and storytellers master their craft, refine their big ideas, and figure out their unique differentiators, through The Creator Kitchen, the mastermind program I run with fellow creator Jay Acunzo.
Ok, you caught me. I recommended the first edition of this book in a previous list. But this, my friends, is the second edition which, as the cover art indicates, is 10% funnier than the first.
Ann’s work is a testament to the power of honing your unique voice in a way that makes your work easy to identify, clearly differentiated, and dang near impossible to recreate well. Now that we’re battling it out against generative AI, not just other writers, this book serves as both an instructional guide and a case study on developing a distinct voice, in and of itself.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it…
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
Many times, content creators don’t focus on the entire plan…from the initial creation of the text, the audio, the video through to measurement. Well, fret no longer. Melanie takes her personal experience as well as interviews with content creators at companies around the world to develop a framework that works. The step-by-step format is can’t miss.
"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program." —Lee Odden, CEO and Co-Founder of TopRank Marketing
In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big…
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.
We live in a world where being "great" may not be enough. We need momentum.
From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight.
You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
I have spent most of my adult life using entrepreneurial business practices and principles to redesign and transform nonprofits. From my very first nonprofit organizational acceleration, I was hooked. The wealth one receives from helping other people is so much richer and more satisfying than money–altruism is truly life's greatest pleasure. You know the movie The Sixth Sense where the little kid sees dead people everywhere? I am the same way, except everywhere I look, I see uncaptured opportunities for social impact. I live and breathe social impact strategy, governance, financing, evaluation, and change management. Because by fixing problems in those areas, organizations are able to do more to make the world a better place.
Carefully read (and read again, and then read at least a third and fourth time) both books by Jim Collins. He's rightly famous for his masterful distillation of the core qualities and strategies of the world's most successful organizations.
Once you understand key concepts like "Getting the Right People on the Bus" and what your "20-mile March" really is, and you have the grit to keep trying to apply the concepts and work through mistakes and sticking points, you will be able to lead your organization to new heights of growth and impact, when so many other organizations struggle just to keep the lights on.
Note that his “Good to Great for the Social Sector'' misapplies his concepts to the non-profit and is best ignored. The texts above apply perfectly well to the nonprofit sector, and this attempt at re-interpreting his principles fails badly.
________________________________ Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…
After I successfully systemised myself out of my digital agency and brought in a CEO to run it, I became a systems devotee… I founded systemHUB and launched a movement called SYSTEMology to help business owners worldwide achieve freedom from daily operations and scale their business—like I did. My mission now involves supporting certified SYSTEMologists who assist business owners with SYSTEMology implementation, conducting workshops, delivering keynote addresses, hosting the Business Processes Simplified podcast, and nurturing the growing community of SYSTEMologists.
I say this as a business owner myself… this book by Michael E. Gerber is an absolute must-read for any small business owner.
My book actually builds on The E-Myth, and I applied the principles myself — and achieved results!
If you're a new entrepreneur or small business owner, this book will teach you the ins and outs of using systems and processes to your advantage, and help you identify which areas of your business require them the most.
Plus, you'll gain valuable insights into why businesses often struggle to take off (or even fail after they do!) with practical examples and implementable ideas for your own business. I highly recommend The E-Myth for anyone looking to scale up in a systematic and sustainable way.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…
Will Edwards is a graduate of the University of Birmingham and an accomplished professional with extensive experience in the design and delivery of Technical, ITIL, Management, Soft Skills, and Professional Development training. Outside of the workplace, he has been actively involved in various voluntary organizations working with young people, the mentally handicapped, and the elderly. In his spare time, he enjoys writing books, both fiction and non-fiction under a variety of pen names.
Learning how to deal with people effectively is often a challenge for those who are promoted by an organization into management roles, and especially those promoted from within the company. This is because conscientious people who get themselves promoted generally expect the same level of commitment from those who will report to them. However, people are complex creatures and life is never quite that simple.
An entertaining and informative book that anyone engaged in a management or leadership role would do well to read, I once used it as the basis of the management course I used to teach many years back. Within a few simple principles that may be somewhat counter-intuitive to many people, the authors outline the management style that really gets results.
A revised edition of the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world.
For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.
Now, Ken Blanchard and Spencer Johnson have updated The One Minute Manger…
In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing!
For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.
What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)
Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand.
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…
I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…
I studied Mathematics – the art of solving a problem by making it as general as possible, then attacking it with a combination of different techniques. By profession, I am a technologist, but the problem that interested me wasn’t technical – I wanted to know why, when most people are basically well-meaning, the world was in such a mess! Early on in my career, I came to believe that better collaboration was part of the answer. Later, I saw how you also needed the right kind of communities. Along the way, I’ve learned a lot about psychology, biology, systems theory, learning theory, anthropology, history, management, economics, finance, and more. I’m still learning.
I can’t say how much I love this book. It explains everything we know intuitively about economics but find hard to justify. Hudson was one of the few who saw the 2008 crisis coming, and he is still one of the few who know what we must do now. Taking the discussion of David Graeber’s extraordinary 2011 book Debt: The First 5000 Years to the next level, Hudson shows how Bronze Age rulers understood economic instability better than we do. When people get into serious debt, their personal crises not only destroy their own lives but ripple outwards to derail society, by giving their creditors enough power to compete with governments. To avoid society being run into the ground, governments must start cancelling debts – as they did long ago.
In ...and forgive them their debts, renowned economist Michael Hudson – one of the few who could see the 2008 financial crisis coming – takes us on an epic journey through the economies of ancient civilizations and reveals their relevance for us today. For the past 40 years, in conjunction with Harvard’s Peabody Museum, he and his colleagues have documented how interest-bearing debt was invented in Bronze Age Mesopotamia, and then disseminated to the ancient world. What the Bronze Age rulers understood was that avoiding economic instability required regular royal debt cancellations. Professor Hudson documents dozens of these these royal…
