Here are 100 books that They Ask, You Answer fans have personally recommended if you like
They Ask, You Answer.
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Professionally, I’ve been a journalist, author, speaker, marketer, adjunct professor, consultant, startup founder, and more; but at my core, I’m a storyteller and a lifelong student. I read voraciously about creativity, writing, media, marketing, psychology, and design, and I’m fascinated by drawing connections between these things. (I’m still allowed to say “read” when I mostly consume audiobooks, right?) I’m currently focused on helping other creators and storytellers master their craft, refine their big ideas, and figure out their unique differentiators, through The Creator Kitchen, the mastermind program I run with fellow creator Jay Acunzo.
Ok, you caught me. I recommended the first edition of this book in a previous list. But this, my friends, is the second edition which, as the cover art indicates, is 10% funnier than the first.
Ann’s work is a testament to the power of honing your unique voice in a way that makes your work easy to identify, clearly differentiated, and dang near impossible to recreate well. Now that we’re battling it out against generative AI, not just other writers, this book serves as both an instructional guide and a case study on developing a distinct voice, in and of itself.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it…
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
Many times, content creators don’t focus on the entire plan…from the initial creation of the text, the audio, the video through to measurement. Well, fret no longer. Melanie takes her personal experience as well as interviews with content creators at companies around the world to develop a framework that works. The step-by-step format is can’t miss.
"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program." —Lee Odden, CEO and Co-Founder of TopRank Marketing
In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big…
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.
We live in a world where being "great" may not be enough. We need momentum.
From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight.
You will learn:
- How the initial advantage that drives momentum comes from everyday ideas.
I was the Head Coach of the Punahou School Boys Varsity Tennis Team for 22 years, and we were fortunate to win 22 consecutive State Championships. Since retiring as head coach in 2015, I felt compelled to become an author and share my system of coaching excellence which led to this unprecedented winning streak. I know there are distinct differences between great and superior which can be applied to everyone in business, sports, and life. I want to inspire everyone to maximize their potential and have peak performance as a parent, son or daughter, coach or player, leader or team member.
I loved this book because we all want to achieve greatness, and it clearly identifies practices, strategies, and habits that can take a good team and make them great. It’s a reminder for me to be disciplined as a person, control myself with disciplined thoughts, and exhibit disciplined actions.
I like how Jim Collins emphasizes strategic focus, disciplined decision-making, and the importance of sustained excellence for long-term success. His "Hedgehog Concept" is a great reminder for me to reflect on what I’m deeply passionate about, what I can be the best at, and what drives my economic engine.
________________________________ Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…
I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.
I read this book in 2007 as my life was headed toward significant change as a business owner.
Before I became a partner in the business that my husband and I now own, we were tired of working for someone else, tired of fighting to steer the company in the right direction, and tired of feeling exploited as the only people generating significant revenue for the company. We had even explored buying a Smoothie King franchise and walking away from the business where we had invested so much time and energy.
Michael Gerber took us on a journey that helped us understand where we truly were on our adventure and how much we thrived on creating experiences for our customers. While we are not creating franchises for our business, the advice helped us develop systems in the operation, which greatly improved our success.
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get…
Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.
This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…
Having begun my career in publishing, I worked for many years as a management consultant and trainer; alongside that, I have written and published many books offering advice on management, marketing, and job skills, like the time management book shown above, a bestseller now in its sixth edition. I have always thought management often fails by overlooking the importance of issues rather than finding things difficult; I hope my business writing helps identify priorities and shows that the deployment of various techniques and skills can be manageable–and useful.
This is a short book, a revised version of another classic, and I like its focus on the fact that the only sensible definition of management is achieving results through other people.
This demands a constructive approach, constructive criticism, and development, helping people achieve excellent performance. It is sound common sense in an area so often overpowered and neglected in today’s hectic, time-poor world.
A revised edition of the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world.
For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.
Now, Ken Blanchard and Spencer Johnson have updated The One Minute Manger…
I have been around businesses most of my life. Both my parents ran them, and as an accountant and business coach, I have helped many grow and be successful. I have also seen many businesses fail, including my father’s, and so I have been passionate about what it takes to build a successful business for many years. I am constantly on the lookout for great authors who have been through a journey and learn from their successes and failures. It was hard to select only 5 books in this review as I have read so many, but I hope that you find these as useful as I have.
Being a business coach, I am always looking for lessons from the sporting world to help my clients and this book delivered in spades. Woodward's story of how he took a bunch of talented individuals into a World Cup-winning team was gripping from start to end, even if you are not into Rugby.
I loved his team-ship rules and how talent is only the beginning of building a successful team. It also confirmed that even talented people need to leave the team if they don’t agree to keep to the values of the team.
'There is so much more to the man than single-minded determination.' Sunday Telegraph
'His first day in the job of England coach is superbly described, and thereafter he is forever going the extra yard to make his team great.' Sunday Times __________
Winning! tells a remarkable story - an unforgettable journey that began in September 1997 and took the English Rugby Team team from the lower ranks of international first-class rugby to the top as World Cup Champions.
Sir Clive Woodward and his team mounted a campaign of vast change, great learning, team building and clear vision to achieve their…
In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing!
For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.
What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)
Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand.
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…
I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…
