100 books like The E-Myth Revisited

By Michael E. Gerber,

Here are 100 books that The E-Myth Revisited fans have personally recommended if you like The E-Myth Revisited. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Influence: The Psychology of Persuasion

Melina Palmer Author Of What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics

From my list on brainy branding that results in buying.

Why am I passionate about this?

The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand. 

Melina's book list on brainy branding that results in buying

Melina Palmer Why did Melina love this book?

No list on behavior, sales, and brand messaging would be complete without including Robert Cialdini on the list. Concepts like social proof, scarcity, and reciprocity are key for getting customers to buy in on your product or service before they even get to the buying moment.

If you are one of the millions of people who has already read Influence, his other book Pre-Suasion is amazing as well and so helpful for brands!

By Robert B. Cialdini,

Why should I read it?

24 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of The Richest Man In Babylon

Monroe Mann Author Of The Theatrical Juggernaut: The Psyche of the Star

From my list on marketing books for aspiring professional actors, artists, and performers.

Why am I passionate about this?

I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!

Monroe's book list on marketing books for aspiring professional actors, artists, and performers

Monroe Mann Why did Monroe love this book?

Another book on money. I couldn’t have survived the leaner times as an actor without the lessons in this book about how important saving money is. It seems logical, but most people don’t do it or don’t do it correctly.

This book helped me to further increase my financial acumen. What happens to a successful actor who knows little about money? He loses his house and his car and loses out on great opportunities. I vowed never to be that type of actor. I vowed to be the entrepreneur that I know I am.

By George S. Clason,

Why should I read it?

6 authors picked The Richest Man In Babylon as one of their favorite books, and they share why you should read it.

What is this book about?

The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth.  In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys.  A celebrated bestseller, it offers an understanding and a solution to your personal financial problem.  Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.

This original edition has the original language, content, and message from George S. Clason as intended in 1926.  It's all…


Book cover of Think and Grow Rich

Paula Swope Author Of Thought Snob: The Modern Spiritual Playbook for a Better Life

From my list on women who are ready for change.

Why am I passionate about this?

Although each book is different, they have all been written for the same reason—to help people obtain the life they dream of. About twenty years ago, I was broke, miserable, and surrounded by toxic people who wanted to see me fail. I had no money or support, and my future looked quite dismal until a self-help book appeared out of the clear blue. A self-help book changed the trajectory of my life, and that’s why I am passionate about this topic. After studying self-help books and dedicating my whole existence to being better, I pivoted my work from fundraising to helping people find their life purpose the way I did. 

Paula's book list on women who are ready for change

Paula Swope Why did Paula love this book?

There’s a reason this book is the bestselling success book of all time. When I first read it, this sentence changed my perspective about my wealth ability: “Success comes to those who become success conscious” (p.11). So, if there’s a secret to accumulating wealth, that’s it. According to Hill, if you think it’s impossible to be wealthy, it is, but if you think it’s possible, it is. 

The bottom line is if you’re struggling financially, look no further. This book holds the information that will mold you into a wealthy person. You will learn how to use your innate powers to attract the amount of money you desire. I was broke when I bought this book with little knowledge about the power of my thoughts. After reading it, I was no longer clueless, and I was no longer broke.

By Napoleon Hill,

Why should I read it?

13 authors picked Think and Grow Rich as one of their favorite books, and they share why you should read it.

What is this book about?

Think and Grow Rich by Napoleon Hill is one of the bestselling motivational books of all-time. Inspired by a suggestion from industrialist Andrew Carnegie, Hill explains the philosophy that helped the wealthiest and most accomplished members of society succeed.


Book cover of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Kevin Stansfield Author Of The BIG Dipper: How to Survive the Rollercoaster Ride of Business Ownership

From my list on helping build a great business.

Why am I passionate about this?

I have been around businesses most of my life. Both my parents ran them, and as an accountant and business coach, I have helped many grow and be successful. I have also seen many businesses fail, including my father’s, and so I have been passionate about what it takes to build a successful business for many years. I am constantly on the lookout for great authors who have been through a journey and learn from their successes and failures. It was hard to select only 5 books in this review as I have read so many, but I hope that you find these as useful as I have.

Kevin's book list on helping build a great business

Kevin Stansfield Why did Kevin love this book?

I am always on the lookout to learn from experts in their field, and Marcus Sheridan is clearly one of these. Having built his swimming pool business to a Multimillion dollar revenue, it was great of him to put his marketing lessons into this book so that people like me could copy them.

His insights into building a website into an industry-leading reference site that pulls in so much more business were a revelation. He gave a clear structure on where to start, what to include, and how to make the search engines love the content that I post.

By Marcus Sheridan,

Why should I read it?

2 authors picked They Ask, You Answer as one of their favorite books, and they share why you should read it.

What is this book about?

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of…


Book cover of Good to Great: Why Some Companies Make the Leap and Others Don't

Rusty Komori Author Of Superior: Creating a Superior Culture of Excellence

From my list on building excellence in leadership.

Why am I passionate about this?

I was the Head Coach of the Punahou School Boys Varsity Tennis Team for 22 years, and we were fortunate to win 22 consecutive State Championships. Since retiring as head coach in 2015, I felt compelled to become an author and share my system of coaching excellence which led to this unprecedented winning streak. I know there are distinct differences between great and superior which can be applied to everyone in business, sports, and life. I want to inspire everyone to maximize their potential and have peak performance as a parent, son or daughter, coach or player, leader or team member.

Rusty's book list on building excellence in leadership

Rusty Komori Why did Rusty love this book?

I loved this book because we all want to achieve greatness, and it clearly identifies practices, strategies, and habits that can take a good team and make them great. It’s a reminder for me to be disciplined as a person, control myself with disciplined thoughts, and exhibit disciplined actions.

I like how Jim Collins emphasizes strategic focus, disciplined decision-making, and the importance of sustained excellence for long-term success. His "Hedgehog Concept" is a great reminder for me to reflect on what I’m deeply passionate about, what I can be the best at, and what drives my economic engine.

By Jim Collins,

Why should I read it?

16 authors picked Good to Great as one of their favorite books, and they share why you should read it.

What is this book about?

________________________________
Can a good company become a great one? If so, how?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…


Book cover of Bird by Bird: Some Instructions on Writing and Life

Jessica Willis Fisher Author Of Unspeakable: Surviving My Childhood and Finding My Voice

From my list on courage to tell my survivor story.

Why am I passionate about this?

I am through and through a storytelling creature and fell in love with books as a child. I first aspired to be a librarian, then an author. Life took me in other directions, and when I found songwriting as a teen, I figured it would be the closest I would ever come to my original dreams. It was not until I escaped from my abusive family as a young adult and dove headfirst into therapy that I realized my story was far darker than I had ever let myself admit. I am now a singer-songwriter and memoirist who believes that sharing our stories with one another will change the world. 

Jessica's book list on courage to tell my survivor story

Jessica Willis Fisher Why did Jessica love this book?

Sent to me by a dear friend just when I needed it, this delightfully cheeky book about writing gave me the push to be courageous and truthful both in life and in my written endeavors.

Full of candid advice, hilarious anecdotes, and helpful information, this book is half manual and half a memoir of Lammott’s escapades in authorship. It speaks directly to the part of us that holds our deepest stories and silently longs to make them into something useful, beautiful, and meaningful–whether or not we plan to share them with the world. 

By Anne Lamott,

Why should I read it?

18 authors picked Bird by Bird as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • An essential volume for generations of writers young and old. The twenty-fifth anniversary edition of this modern classic will continue to spark creative minds for years to come. Anne Lamott is "a warm, generous, and hilarious guide through the writer’s world and its treacherous swamps" (Los Angeles Times). 

“Superb writing advice…. Hilarious, helpful, and provocative.” —The New York Times Book Review

For a quarter century, more than a million readers—scribes and scribblers of all ages and abilities—have been inspired by Anne Lamott’s hilarious, big-hearted, homespun advice. Advice that begins with the simple words of wisdom…


Book cover of Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

Mindy Vail Author Of The MindShift Effect: Where Change Management is Redefined and Leadership is Refined

From my list on being authentic and empowered.

Why am I passionate about this?

I’m Mindy Vail, and with over 25 years in education and change management, I’ve spent my career as a leadership consultant and keynote speaker. My passion for the book list I’ve put together comes from my work in guiding individuals and organizations through transformation and my dedication to helping others find their joy. Each book reflects my commitment to embracing change, nurturing leadership, and unlocking potential. My insights come from hands-on experience and a deep understanding of psychology, leadership, and personal growth, and I believe we are all ever-evolving in our journeys.

Mindy's book list on being authentic and empowered

Mindy Vail Why did Mindy love this book?

This one resonates with me because James Clear’s insights on the power of small, consistent changes align seamlessly with my approach to personal and professional growth. The book’s emphasis on how tiny adjustments can lead to significant, lasting transformation struck a powerful chord.

Clear’s focus on habit formation and mindset shifts reinforced my belief that incremental progress and intentional practices are essential for achieving meaningful change. Reading Atomic Habits inspires me to fully embrace the idea that even minor adjustments in behavior and thinking can have a profound impact on overall success and personal development. This has helped me in almost every aspect of my life.


By James Clear,

Why should I read it?

27 authors picked Atomic Habits as one of their favorite books, and they share why you should read it.

What is this book about?

The #1 New York Times bestseller. Over 4 million copies sold!

Tiny Changes, Remarkable Results

No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the…


Book cover of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Karl Lillrud Author Of AI Your Second Brain: Evolve or Go Extinct

From my list on teach you to embrace the future.

Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.

Karl's book list on teach you to embrace the future

Karl Lillrud Why did Karl love this book?

I love this book because it ads so much valuable advice to entrepreneurship and innovation. Eric Ries introduces a methodology that emphasizes agility, customer feedback, and iterative design.

This book inspired me to embrace rapid experimentation and learning, which is crucial in the fast-paced world of AI. It taught me the value of pivoting and adapting, helping me guide businesses to success amidst uncertainty.

By Eric Ries,

Why should I read it?

8 authors picked The Lean Startup as one of their favorite books, and they share why you should read it.

What is this book about?

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

----------

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time…


Book cover of The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why did Denise love this book?

This book inspires me to look at how I spend my time at work. I do many things that could be automated so that I can spend more time doing things that machines are not great at. 

While I do not intend to work only 4 hours a week, I use the inspiration for this book to move from 75-hour weeks to a more practical 40-50 hours that allow me to have time for my non-business roles (wife, mother, grandmother, daughter, sister, etc.). Note that some technologies are outdated, but the concepts are golden.

If you like this book, you might like his Tools of Titans, as well.

By Timothy Ferriss,

Why should I read it?

12 authors picked The 4-Hour Workweek as one of their favorite books, and they share why you should read it.

What is this book about?

A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it's not all about work

Forget the old concept of retirement and the rest of the deferred-life plan - there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.

This step-by step guide to luxury lifestyle design teaches:

* How Tim went from…


Book cover of Rich Dad Poor Dad

David Pere Author Of The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness

From my list on service members who want to achieve financial freedom.

Why am I passionate about this?

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

David's book list on service members who want to achieve financial freedom

David Pere Why did David love this book?

Rich Dad Poor Dad is the book that changed the trajectory of my life forever.

It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.

I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment! 

Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.

By Robert T. Kiyosaki,

Why should I read it?

11 authors picked Rich Dad Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…


Book cover of Influence: The Psychology of Persuasion
Book cover of The Richest Man In Babylon
Book cover of Think and Grow Rich

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