From the list on marketing mastery to better understand customers.
Who am I?
Simply put, I am a marketer (for over two decades). Yet, I am fascinated with the human brain. In my opinion, the two go together. To create powerful marketing messages, we must understand the mind of our customers. While working on my doctorate in general psychology, I was able to dive deep into consumer behavior and the psychological factors that drive us. All of my recommended books touch on psychology in some way or another and will teach you how to motivate your customers to take action.
Mindy's book list on marketing mastery to better understand customers
Discover why each book is one of Mindy's favorite books on marketing mastery to better understand customers .
Why this book?
This book is a classic in the field of persuasion and influence and it is a must-read for anyone looking to improve their ability to influence customers in a business setting.
The book provides a comprehensive understanding of the psychological principles of persuasion and how they can be applied in a business context. It covers topics such as social proof, authority, scarcity, liking, consistency, and commitment. Each principle is explained in detail with practical applications that can be used in a business setting. The principles discussed in the book are based on decades of research and experiments, making it an authoritative source of information on the topic.
Why should I read it?
17 authors picked Influence as one of their favorite books, and they share why you should read it.
What is this book about?
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
- Coming soon!