100 books like Made in Mexico

I love this book because it combines an account of the historical development of the market for acrylic paintings by Pintupi Aboriginal Australian artists with a critical analysis of the ways that contemporary art markets create the idea of the ‘Aboriginal artist’ in the first place. Because Myers had already conducted research on Pintupi culture, rituals, and personhood before he came to write this book, he is able to fully explore the aesthetic and cosmological processes that underpin the actual practices of painting that his research participants use in their work.

By also investigating how dealers, museum curators, and collectors in Australian and international Aboriginal art worlds view and value Pintupi painters and their works, Myers shows very clearly the changes in meaning and value that take place when indigenous material culture circulates as artistic and ethnic commodities in national and international markets.

In Thiefing a Chance, Rebecca Prentice shows us what life is like for women who make clothing in a factory in Trinidad – a livelihood shared by more than 75 million people worldwide, most of them in the Global South. I recommend this book because although Prentice discusses the ways that late-capitalism and neoliberal structural reforms have produced the difficult economic and working conditions that her research participants must cope with, she also shows how the women are not passive subjects in these processes. She documents how they take every opportunity on the factory floor to informally gain skills and to make ‘illicit’ garments out of spare materials, which they can sell outside of work.

However, Prentice resists the temptation to analyze these practices as ‘social resistance,’ and instead shows how such informal practices actually encourage these women to embrace neoliberal identities of competitive, enterprising individuals.

Like the other works on my list, Susan Terrio’s book considers how globalization transforms the production, meanings and markets for goods, and the lives of those who make them. Terrio considers how artisanal chocolate makers in Paris and the Bayonne area worked to carve out a high-value market niche for themselves by re-educating the public about the quality and prestige of French handmade chocolates. She documents how they managed to succeed in this project by borrowing terminology and practices from wine connoisseurship, and by linking their handmade chocolate to French identity. I love this book because it provides insights into how our own ideas about taste, quality, and enjoyment are deeply connected to economics, politics, policy, and identity – and because it’s about chocolate, of course! 

This book is highly recommended by myself and my small son, Adam. Pumpkin Soup captures something essential about making things for a living that is not often discussed in more academic texts: how difficult it can be to collaborate with others. The book tells the story of a squirrel, a cat, and a duck who make pumpkin soup together every night. All goes well until Duck decides he wants to do things his way, and a loud and angry argument ensues! The book does not end with a moral for small children about cooperation, but something altogether more ethnographic and familiar to those who work with others – another argument!  

This rich ethnography explores women’s lives between the 1980s and early 2000s in the Zapotec community of Teotitlán del Valle in southern Mexico.

Oaxacan-produced textiles are enormously popular transnationally, and this demand has reshaped production, the gendered division of labor, and economic and social relations in many native communities, a theme explored in depth by Stephen.

She begins to draw attention to a theme that becomes more prominent in her later work and that is the impact of migration and the creation and growth of what she calls “transborder” communities.

A picture of how women respond to economic change while rooted in the practices of a deeply rooted indigenous culture, this book represents a model of narrative and methodological approaches that connect women’s history to wider patterns of globalization.

One of the most crucial elements of my marketing journey was to understand the use of “hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.

I enjoyed reading about Chandler’s experience in publishing, and I liked his approach to documenting his actual experiences/strategies and sharing them with others. I don’t just want to read that an author has earned six figures; I want to know how they did it. Chandler has built a name for himself, offering his expertise in all things book publishing and marketing.

Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.

Take a second and think, “what is marketing?” Simply put, marketing involves having an idea and persuading others to believe or buy into that idea. We use marketing in our daily lives and probably don’t even think about it. Getting someone to agree to meet you at the restaurant of your choice or helping your family decide that the movie you suggested is the one you should all watch tonight involves some key marketing tenants. This book can help you examine your ideas and discover why they work or fall by the wayside. The 22 Immutable Laws of Marketing helped me better understand that although all my ideas and concepts might not be successful, there is a process of understanding why that is and how I can alter them to be more valuable. 

If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.