Here are 100 books that Made in Mexico fans have personally recommended if you like
Made in Mexico.
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I am a Canadian social anthropologist living in England, and my research is about material culture and heritage in Mexico. I have always been fascinated by the ways that people make their cultures through objects, food, and space; this almost certainly started with my mum who is always making something stitched, knitted, savoury, or sweet, often all at the same time. I hope that you enjoy the books on my list – I chose them as they each have something important to teach us about how our consumption of things affects those who make them, often in profound ways.
I love this book because it combines an account of the historical development of the market for acrylic paintings by Pintupi Aboriginal Australian artists with a critical analysis of the ways that contemporary art markets create the idea of the ‘Aboriginal artist’ in the first place. Because Myers had already conducted research on Pintupi culture, rituals, and personhood before he came to write this book, he is able to fully explore the aesthetic and cosmological processes that underpin the actual practices of painting that his research participants use in their work.
By also investigating how dealers, museum curators, and collectors in Australian and international Aboriginal art worlds view and value Pintupi painters and their works, Myers shows very clearly the changes in meaning and value that take place when indigenous material culture circulates as artistic and ethnic commodities in national and international markets.
Painting Culture tells the complex story of how, over the past three decades, the acrylic "dot" paintings of central Australia were transformed into objects of international high art, eagerly sought by upscale galleries and collectors. Since the early 1970s, Fred R. Myers has studied-often as a participant-observer-the Pintupi, one of several Aboriginal groups who paint the famous acrylic works. Describing their paintings and the complicated cultural issues they raise, Myers looks at how the paintings represent Aboriginal people and their culture and how their heritage is translated into exchangeable values. He tracks the way these paintings become high art as…
I am a Canadian social anthropologist living in England, and my research is about material culture and heritage in Mexico. I have always been fascinated by the ways that people make their cultures through objects, food, and space; this almost certainly started with my mum who is always making something stitched, knitted, savoury, or sweet, often all at the same time. I hope that you enjoy the books on my list – I chose them as they each have something important to teach us about how our consumption of things affects those who make them, often in profound ways.
In Thiefing a Chance, Rebecca Prentice shows us what life is like for women who make clothing in a factory in Trinidad – a livelihood shared by more than 75 million people worldwide, most of them in the Global South. I recommend this book because although Prentice discusses the ways that late-capitalism and neoliberal structural reforms have produced the difficult economic and working conditions that her research participants must cope with, she also shows how the women are not passive subjects in these processes. She documents how they take every opportunity on the factory floor to informally gain skills and to make ‘illicit’ garments out of spare materials, which they can sell outside of work.
However, Prentice resists the temptation to analyze these practices as ‘social resistance,’ and instead shows how such informal practices actually encourage these women to embrace neoliberal identities of competitive, enterprising individuals.
When an IMF-backed program of liberalization opened Trinidad’s borders to foreign ready-made apparel, global competition damaged the local industry and unraveled worker entitlements and expectations but also presented new economic opportunities for engaging the “global” market. This fascinating ethnography explores contemporary life in the Signature Fashions garment factory, where the workers attempt to exploit gaps in these new labor configurations through illicit and informal uses of the factory, a practice they colloquially refer to as “thiefing a chance.”
Drawing on fifteen months of fieldwork, author Rebecca Prentice combines a vivid picture of factory life, first-person accounts, and anthropological analysis to…
I am a Canadian social anthropologist living in England, and my research is about material culture and heritage in Mexico. I have always been fascinated by the ways that people make their cultures through objects, food, and space; this almost certainly started with my mum who is always making something stitched, knitted, savoury, or sweet, often all at the same time. I hope that you enjoy the books on my list – I chose them as they each have something important to teach us about how our consumption of things affects those who make them, often in profound ways.
Like the other works on my list, Susan Terrio’s book considers how globalization transforms the production, meanings and markets for goods, and the lives of those who make them. Terrio considers how artisanal chocolate makers in Paris and the Bayonne area worked to carve out a high-value market niche for themselves by re-educating the public about the quality and prestige of French handmade chocolates. She documents how they managed to succeed in this project by borrowing terminology and practices from wine connoisseurship, and by linking their handmade chocolate to French identity. I love this book because it provides insights into how our own ideas about taste, quality, and enjoyment are deeply connected to economics, politics, policy, and identity – and because it’s about chocolate, of course!
This absorbing narrative follows the craft community of French chocolatiers--members of a tiny group experiencing intensive international competition--as they struggle to ensure the survival of their businesses. Susan J. Terrio moves easily among ethnography, history, theory, and vignette, telling a story that challenges conventional views of craft work, associational forms, and training models in late capitalism. She enters the world of Parisian craft leaders and local artisanal families there and in southwest France to relate how they work and how they confront the representatives and structures of power, from taste makers, CEOs, and advertising executives to the technocrats of Paris…
I am a Canadian social anthropologist living in England, and my research is about material culture and heritage in Mexico. I have always been fascinated by the ways that people make their cultures through objects, food, and space; this almost certainly started with my mum who is always making something stitched, knitted, savoury, or sweet, often all at the same time. I hope that you enjoy the books on my list – I chose them as they each have something important to teach us about how our consumption of things affects those who make them, often in profound ways.
This book is highly recommended by myself and my small son, Adam. Pumpkin Soup captures something essential about making things for a living that is not often discussed in more academic texts: how difficult it can be to collaborate with others. The book tells the story of a squirrel, a cat, and a duck who make pumpkin soup together every night. All goes well until Duck decides he wants to do things his way, and a loud and angry argument ensues! The book does not end with a moral for small children about cooperation, but something altogether more ethnographic and familiar to those who work with others – another argument!
Cat, Duck and Squirrel live in an old white cabin, with a pumpkin patch in the garden. Every day Cat slices up some pumpkin, Squirrel stirs in some water and Duck tips in some salt to make the perfect pumpkin soup...Until the day Duck wants to do the stirring...This is a funny, rhythmical story about friendship and sharing, with fabulous animal characters, illustrated in glowing autumnal colours with a brilliant CD featuring music and sound effects!
Growing up in a sheltered environment on Long Island, NY, I had little sense of a larger world, except for seeing images of the Vietnam War. Going to college in the early 70s and becoming an anthropology major, the world began to open up, yet I hadn't experienced life outside the U.S. until my mid-20s as a graduate student living in Mexico to do dissertation research. That experience and travels to Guatemala, Peru, Cuba, and Costa Rica helped me to see how diverse Latin America is, and how real poverty and suffering are as well. Coming into my own as a historian, teacher, and writer, my fascination with women’s voices, experiences, and activism only grew.
This rich ethnography explores women’s lives between the 1980s and early 2000s in the Zapotec community of Teotitlán del Valle in southern Mexico.
Oaxacan-produced textiles are enormously popular transnationally, and this demand has reshaped production, the gendered division of labor, and economic and social relations in many native communities, a theme explored in depth by Stephen.
She begins to draw attention to a theme that becomes more prominent in her later work and that is the impact of migration and the creation and growth of what she calls “transborder” communities.
A picture of how women respond to economic change while rooted in the practices of a deeply rooted indigenous culture, this book represents a model of narrative and methodological approaches that connect women’s history to wider patterns of globalization.
In this extensively revised and updated second edition of her classic ethnography, Lynn Stephen explores the intersection of gender, class, and indigenous ethnicity in southern Mexico. She provides a detailed study of how the lives of women weavers and merchants in the Zapotec-speaking town of Teotitlan del Valle, Oaxaca, have changed in response to the international demand for Oaxacan textiles. Based on Stephen's research in Teotitlan during the mid-1980s, in 1990, and between 2001 and 2004, this volume provides a unique view of a Zapotec community balancing a rapidly advancing future in export production with an entrenched past anchored in…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
The constellation we know as Taurus goes all the way back to cave paintings of aurochs at Lascaux. This book traces the story of the bull in the sky, a journey through the history of what has become known as the sacred bull.
A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown.
Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.
This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.
If You Want People to Read Your Book, Writing It Is Only the Beginning
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of…
I have done some pretty cool things in the arts. To share a few, I’ve given TEDx talks, I have produced and co-starred in a film that made it to Cannes, I have written 11+ books (one of which was a Barnes & Noble # 1 best seller), I have spoken at SAG/AFTRA and Writer’s Guild, I am an entertainment attorney, and I have an album up on iTunes/Apple Music/Spotify, etc. I really love inspiring people, and helping them to achieve life dreams. I hope this list will help inspire some of you to go after your dreams, too, and with a passion!
Too many books on how to succeed in the arts talk about how you are a "product." These people are idiots who know nothing about business. If you are an actor, singer, or painter, you are not a product. That implies you are able to be sold to multiple people at the same time. And re-used. And replaced when you break. Sorry, you’re not a product.
You are an entrepreneur, and you are selling…a service. And that service is…invisible. That’s what this book taught me. I am not a product. I am a salesman, and I am selling the invisible.
The techniques required to sell a service are far different from selling a product, and heck, I just didn’t like thinking of myself as a product anyway! I am a unique human being with incredibly unique talents. Aren’t you?
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.
Once you decide how you are going to publish your book, you will have to promote it, whether self-publishing or traditional publishing, in order to sell it. Dr. Jan Yager’s book is your next step to learn book promotion and offers the details behind the next steps on your book marketing journey.
Yager has written over 50 books, both traditionally published and self-published. She has pretty much seen it all and recognized that authors needed a detailed guide for how and where to market their books. She decided to write a book dedicated to book promotion by presenting material in a logical fashion, in the order of any book launch promotion timeline.
The sections of her book make sense and are easy to follow for authors: The first section is about what to do before your book is published. The second section is about what to do after your book…
"Writing a great book is the easy part. Getting people to buy the book is wicked hard. Jan’s book shows you what promotion to do so you increase the possibility that your book becomes a bestseller.”
―Jeffrey Fox,bestselling author,How to Become a Rainmaker
"Being an author is 50% creative and 50% promotion. Jan Yager's comprehensive and practical book, How to Promote Your Book, tells authors exactly what they need to know and do to promote their book. I'm recommending it to all the authors I know including those whose books I share through my Bedside Reading program."
