Fans pick 100 books like Painting Culture

Bill Wood’s engaging and accessible book is a must-read for anyone who is interested in travelling to Mexico or Mexican arts and crafts. Based on research with Zapotec weavers from Teotitlán del Valle, Oaxaca, Made in Mexico shows how it is impossible to understand how and why such items are made today without also knowing about the ways that Oaxaca and Zapotec people are marketed as part of an industry that sells authenticity and “Zapotecness.” Through clear analysis of the marketing of Oaxaca as a tourism destination and the making and marketing of Zapotec textiles as indigenous art and artifacts in both Mexico and the United States, Made in Mexico shows how Mexican craftworks today are very much global cultural commodities.  

In Thiefing a Chance, Rebecca Prentice shows us what life is like for women who make clothing in a factory in Trinidad – a livelihood shared by more than 75 million people worldwide, most of them in the Global South. I recommend this book because although Prentice discusses the ways that late-capitalism and neoliberal structural reforms have produced the difficult economic and working conditions that her research participants must cope with, she also shows how the women are not passive subjects in these processes. She documents how they take every opportunity on the factory floor to informally gain skills and to make ‘illicit’ garments out of spare materials, which they can sell outside of work.

However, Prentice resists the temptation to analyze these practices as ‘social resistance,’ and instead shows how such informal practices actually encourage these women to embrace neoliberal identities of competitive, enterprising individuals.

Like the other works on my list, Susan Terrio’s book considers how globalization transforms the production, meanings and markets for goods, and the lives of those who make them. Terrio considers how artisanal chocolate makers in Paris and the Bayonne area worked to carve out a high-value market niche for themselves by re-educating the public about the quality and prestige of French handmade chocolates. She documents how they managed to succeed in this project by borrowing terminology and practices from wine connoisseurship, and by linking their handmade chocolate to French identity. I love this book because it provides insights into how our own ideas about taste, quality, and enjoyment are deeply connected to economics, politics, policy, and identity – and because it’s about chocolate, of course! 

This book is highly recommended by myself and my small son, Adam. Pumpkin Soup captures something essential about making things for a living that is not often discussed in more academic texts: how difficult it can be to collaborate with others. The book tells the story of a squirrel, a cat, and a duck who make pumpkin soup together every night. All goes well until Duck decides he wants to do things his way, and a loud and angry argument ensues! The book does not end with a moral for small children about cooperation, but something altogether more ethnographic and familiar to those who work with others – another argument!  

Toys! Dolls! Amusement Parks! They aren’t just playthings and play places; they are part of our national character and our consumer culture, as well as our private objects and experiences. Childhood is manufactured—created in our homes, communities, schools, and yes, by play. This book has a lot to say about our history but it is also a fun reminder of the things many of us grew up with or wish we had. It just might have you rooting through your attic or old photo books.

Take a second and think, “what is marketing?” Simply put, marketing involves having an idea and persuading others to believe or buy into that idea. We use marketing in our daily lives and probably don’t even think about it. Getting someone to agree to meet you at the restaurant of your choice or helping your family decide that the movie you suggested is the one you should all watch tonight involves some key marketing tenants. This book can help you examine your ideas and discover why they work or fall by the wayside. The 22 Immutable Laws of Marketing helped me better understand that although all my ideas and concepts might not be successful, there is a process of understanding why that is and how I can alter them to be more valuable. 

Too many books on how to succeed in the arts talk about how you are a "product." These people are idiots who know nothing about business. If you are an actor, singer, or painter, you are not a product. That implies you are able to be sold to multiple people at the same time. And re-used. And replaced when you break. Sorry, you’re not a product.

You are an entrepreneur, and you are selling…a service. And that service is…invisible. That’s what this book taught me. I am not a product. I am a salesman, and I am selling the invisible.

The techniques required to sell a service are far different from selling a product, and heck, I just didn’t like thinking of myself as a product anyway! I am a unique human being with incredibly unique talents. Aren’t you?

Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.

In recent decades, as advertising has moved from one-way communication about product benefits to conversations with consumers about brands, someone needed to sum things up. Iezzi and the creatives she interviews do exactly that. As she presents it, “First of all, forget about making an ad… You’re making something to compete with every other piece of content, every other media experience that a person has during her waking hours.” The Idea Writers is an excellent primer on this new landscape. How do we create a brand’s story, one that consumers identify with and help propagate, if not create? How do we manage it, move it forward, spread it across various media, and make it viral? How can it become its own never-ending story?

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.