My Adventures in Marketing
Book description
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story –…
Genres
- Coming soon!
Shepherd is reader supported. We may earn an affiliate commission when you buy through links on our website. (learn more)
Why read it?
1 author picked My Adventures in Marketing as one of their favorite books. Why do they recommend it?
Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.
From Hermann's list on becoming a global business leader.
Want books like My Adventures in Marketing?
Our community of 7,000+ authors has personally recommended 10 books like My Adventures in Marketing.
Browse books like My Adventures in Marketing
5 book lists we think you will like!
Interested in marketing, Chicago, and advertising?
7,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about marketing, Chicago, and advertising.