10 books like My Adventures in Marketing

By Philip Kotler,

Here are 10 books that authors have personally recommended if you like My Adventures in Marketing. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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Adventures of a Bystander

By Peter F. Drucker,

Book cover of Adventures of a Bystander

Peter F. Drucker is the most famous and influential management thinker of the 20th century. He grew up in the Austro-Hungarian Empire, which fell at the end of the First World War. His classic education, his knowledge of history, his broad horizons, his understanding of business processes make him unique among management thinkers. He outshines them all. And he is an outstanding, captivating writer. Anyone who wants to learn and understand about management must read this book. I have read it three times. I mourn this late friend.

Adventures of a Bystander

By Peter F. Drucker,

Why should I read it?

1 author picked Adventures of a Bystander as one of their favorite books, and they share why you should read it.

What is this book about?

"It is [a] belief in diversity and pluralism and the uniqueness of each person that underlies all my writings ..." -from the Preface. Regarded as the most influential and widely read thinker on modern organizations and their management, Peter Drucker has also established himself as an unorthodox and independent analyst of politics, the economy, and society. A man of impressive scope and expertise, he has paved significant inroads in a number of key areas, sharing his knowledge and keen insight on everything from the plight of the employee and the effects of technology to the vicissitudes of the markets and…


Excellence Wins

By Horst Schulze, Dean Merrill,

Book cover of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

Horst Schulze started as a bellboy and became the best hotelier in the world. He is the one who created the leading hotel chain Ritz Carlton. He won the Baldridge Quality Award twice. No one else has achieved that. But what's really interesting about this book is not the result, but the way he got there: how did he achieve this great goal? 

Anyone involved in service can learn extremely valuable lessons from this book. And in the process, you will also get to know Horst Schulze as a person. Because at the core of him lies the secret of success; he is a role model and leader.

Excellence Wins

By Horst Schulze, Dean Merrill,

Why should I read it?

1 author picked Excellence Wins as one of their favorite books, and they share why you should read it.

What is this book about?

Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.

For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his…


Herman the German

By Gerhard Neumann,

Book cover of Herman the German: Just Lucky I Guess

In my life I have only met two real adventurers. One of them was Gerhard Neumann, a.k.a. Herman the German. Since his mother was Jewish, he left Nazi Germany and went to China. There he made his way as an engineer for the Flying Tigers and achieved technical miracles. He fled across Asia to escape Mao Tse Tung. Only a few years later, he became CEO of General Electric Aircraft Engines, the global market leader. Neumann developed both the best-selling military and commercial jet engines. But he always remained an adventurer. In the Death Valley, he flew supersonically below sea level. In Mexico, his plane crashed, but he survived. As a sailor, he got into distress at sea and survived. And he had a motto that I've adopted myself in business: Feel unsafe!

Herman the German

By Gerhard Neumann,

Why should I read it?

1 author picked Herman the German as one of their favorite books, and they share why you should read it.

What is this book about?

Herman the German"This fascinating and amusing account of his life is told by a colorful and highly capable German who became one of America's most successful technical managers in the development of jet engines for aircraft."-David S. Lewis ChairmanGeneral Dynamics Corporation "Not only has Gerhard Neumann's life been filled with exotic and exciting adventures, but he was a highly successful engineer and executive-truly a superior individual and one of my favorite people."-Sanford N. McDonnellChairman, McDonnell Douglas Corporation "Readers of Gerhard's book will probably come to the same conclusion I formed while doing business with him; there is still room in…


Principles

By Ray Dalio,

Book cover of Principles: Life and Work

Ray Dalio is well known as the founder of the investment firm Bridgewater Associates and a successful investor. He has systematically worked his way up. This career pattern is not unusual for successful people and not the main reason why I recommend this book. What impressed me much more was the clarity with which he formulated his principles and, above all, the stringency with which he then implemented these principles. This requires an unusual discipline and perseverance that I, myself an entrepreneur, envy Ray Dalio for. Anyone who manages to apply this method will be successful.

Principles

By Ray Dalio,

Why should I read it?

1 author picked Principles as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times Bestseller

"Significant...The book is both instructive and surprisingly moving." -The New York Times

Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business-and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in…


The 22 Immutable Laws of Marketing

By Al Ries, Jack Trout,

Book cover of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Take a second and think, “what is marketing?” Simply put, marketing involves having an idea and persuading others to believe or buy into that idea. We use marketing in our daily lives and probably don’t even think about it. Getting someone to agree to meet you at the restaurant of your choice or helping your family decide that the movie you suggested is the one you should all watch tonight involves some key marketing tenants. This book can help you examine your ideas and discover why they work or fall by the wayside. The 22 Immutable Laws of Marketing helped me better understand that although all my ideas and concepts might not be successful, there is a process of understanding why that is and how I can alter them to be more valuable. 

The 22 Immutable Laws of Marketing

By Al Ries, Jack Trout,

Why should I read it?

1 author picked The 22 Immutable Laws of Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained…


The 22 Immutable Laws of Branding

By Al Ries, Laura Ries,

Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful. Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.

The 22 Immutable Laws of Branding

By Al Ries, Laura Ries,

Why should I read it?

2 authors picked The 22 Immutable Laws of Branding as one of their favorite books, and they share why you should read it.

What is this book about?

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…


Rare Breed

By Sunny Bonnell, Ashleigh Hansberger,

Book cover of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

If the Conceptual Age of marketing is here where imagination reigns supreme, will the same types of personalities in business from the Information Age be the ones to dominate? Nope. Authors Ashley and Sunny urge people to treat each one of our quirks as helpful virtues rather than harmful vices. Less logical and more emotional, things like fringe interests, strong personalities, and bold antics have their place in a creative and disruptive world. Applying your unique characteristics strategically could help you stand out, forge your path, and connect with others in ways that following rules just does not deliver. If you read this from the lens of a marketer, there are some great takeaways to apply to the personality of what brand it is you are trying to sell. Oh, and what profile am I of the 7 vices? A rebel of course.

Rare Breed

By Sunny Bonnell, Ashleigh Hansberger,

Why should I read it?

1 author picked Rare Breed as one of their favorite books, and they share why you should read it.

What is this book about?

An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual.
What if your biggest weaknesses are actually your greatest strengths?

Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach:…


Published

By Chandler Bolt,

Book cover of Published: The Proven Path From Blank Page To 10,000 Copies Sold

I enjoyed reading about Chandler’s experience in publishing, and I liked his approach to documenting his actual experiences/strategies and sharing them with others. I don’t just want to read that an author has earned six figures; I want to know how they did it. Chandler has built a name for himself, offering his expertise in all things book publishing and marketing.

Published

By Chandler Bolt,

Why should I read it?

1 author picked Published as one of their favorite books, and they share why you should read it.

What is this book about?

SECOND EDITION (Released December, 2021)

Are you tired of “thinking about” writing a book, even making it a New Year’s Resolution, but never making it happen?

Maybe you’ve been sitting on a finished manuscript for years waiting to press publish? Or maybe your book launch failed and you’re wondering what went wrong?

In this conversational and action-oriented book, Chandler Bolt presents the proven path from blank page to published author and your first 10,000 copies sold.

In Published. you will learn:

The MORE Writing Method: how to write a quality book while saving 100’s of hours in the process How…


Made in Mexico

By William Warner Wood,

Book cover of Made in Mexico: Zapotec Weavers and the Global Ethnic Art Market

Bill Wood’s engaging and accessible book is a must-read for anyone who is interested in travelling to Mexico or Mexican arts and crafts. Based on research with Zapotec weavers from Teotitlán del Valle, Oaxaca, Made in Mexico shows how it is impossible to understand how and why such items are made today without also knowing about the ways that Oaxaca and Zapotec people are marketed as part of an industry that sells authenticity and “Zapotecness.” Through clear analysis of the marketing of Oaxaca as a tourism destination and the making and marketing of Zapotec textiles as indigenous art and artifacts in both Mexico and the United States, Made in Mexico shows how Mexican craftworks today are very much global cultural commodities.  

Made in Mexico

By William Warner Wood,

Why should I read it?

1 author picked Made in Mexico as one of their favorite books, and they share why you should read it.

What is this book about?

Made in Mexico introduces us to the people, places, and ideas that create Zapotec textiles and give them meaning. From Oaxaca, where guides escort tourists to weavers' homes and then to the shops and markets where weavings are sold, to the galleries and stores of the American Southwest, where textiles are displayed and purchased as home decor or ethnic artwork, W. Warner Wood's ethnographic account crosses the border in both directions to describe how the international market for Native American art shapes weavers' design choices. Everyone involved in this enterprise draws on images of rustic authenticity and indigenous tradition connecting…


Online Marketing for Busy Authors

By Fauzia Burke,

Book cover of Online Marketing for Busy Authors: A Step-By-Step Guide

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

Online Marketing for Busy Authors

By Fauzia Burke,

Why should I read it?

1 author picked Online Marketing for Busy Authors as one of their favorite books, and they share why you should read it.

What is this book about?

If You Want People to Read Your Book,
Writing It Is Only the Beginning

There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of…


5 book lists we think you will like!

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