Here are 100 books that My Adventures in Marketing fans have personally recommended if you like
My Adventures in Marketing.
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Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.
Peter F. Drucker is the most famous and influential management thinker of the 20th century. He grew up in the Austro-Hungarian Empire, which fell at the end of the First World War. His classic education, his knowledge of history, his broad horizons, his understanding of business processes make him unique among management thinkers. He outshines them all. And he is an outstanding, captivating writer. Anyone who wants to learn and understand about management must read this book. I have read it three times. I mourn this late friend.
"It is [a] belief in diversity and pluralism and the uniqueness of each person that underlies all my writings ..." -from the Preface. Regarded as the most influential and widely read thinker on modern organizations and their management, Peter Drucker has also established himself as an unorthodox and independent analyst of politics, the economy, and society. A man of impressive scope and expertise, he has paved significant inroads in a number of key areas, sharing his knowledge and keen insight on everything from the plight of the employee and the effects of technology to the vicissitudes of the markets and…
Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.
This book is an inspiring and highly practical guide from one of the most respected leaders in the hospitality industry. As the co-founder of Ritz-Carlton, Schulze shares the secrets behind creating a culture of excellence that drives world-class service and lasting success.
He emphasizes the importance of a customer-first mindset, empowering employees to take ownership and setting uncompromising standards that everyone in the organization strives to meet. Schulze’s approach shows that excellence isn’t just about meeting expectations—it’s about consistently exceeding them in every detail. This book is a masterclass for leaders who want to build a high-performance organization that stands out and thrives through exceptional service and an unwavering commitment to excellence.
In some ways, Horst Schulze invented modern hospitality in America. His leadership lessons can be seen in the way companies like Chick-fil-A interact with their customers. This is a journey of greatness that we can all emulate.
Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.
For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his…
Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.
In my life I have only met two real adventurers. One of them was Gerhard Neumann, a.k.a. Herman the German. Since his mother was Jewish, he left Nazi Germany and went to China. There he made his way as an engineer for the Flying Tigers and achieved technical miracles. He fled across Asia to escape Mao Tse Tung. Only a few years later, he became CEO of General Electric Aircraft Engines, the global market leader. Neumann developed both the best-selling military and commercial jet engines. But he always remained an adventurer.In the Death Valley, he flew supersonically below sea level. In Mexico, his plane crashed, but he survived. As a sailor, he got into distress at sea and survived. And he had a motto that I've adopted myself in business: Feel unsafe!
Herman the German"This fascinating and amusing account of his life is told by a colorful and highly capable German who became one of America's most successful technical managers in the development of jet engines for aircraft."-David S. Lewis ChairmanGeneral Dynamics Corporation "Not only has Gerhard Neumann's life been filled with exotic and exciting adventures, but he was a highly successful engineer and executive-truly a superior individual and one of my favorite people."-Sanford N. McDonnellChairman, McDonnell Douglas Corporation "Readers of Gerhard's book will probably come to the same conclusion I formed while doing business with him; there is still room in…
As a student of the markets and investing for 3 decades and a professional investment advisor overseeing billions of dollars for over 2 decades, I have discovered that most investment books and information lack real insight. Much of what I read and see is not thoughtful or deeply researched and merely a regurgitation of what everyone else is saying. I’ve learned that most of what is thought to be conventional thinking is remarkably poorly supported by independent, unbiased research. The books on my recommended list go beyond what you’d read in the average investment book to uncover truly insightful knowledge that I believe can help readers take their investment understanding to the next level.
I love this book because Ray is a master at building, evaluating, and improving systems and has taken the time to share his insights to help others do the same.
The principles he’s identified and described can simultaneously assist any investor to construct a better portfolio and any person to live a more successful and fulfilling life. This book offers a unique opportunity to learn from one of the most insightful people in history.
"Significant...The book is both instructive and surprisingly moving." -The New York Times
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business-and which any person or organization can adopt to help achieve their goals.
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in…
I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book,Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same.
Take a second and think, “what is marketing?” Simply put, marketing involves having an idea and persuading others to believe or buy into that idea. We use marketing in our daily lives and probably don’t even think about it. Getting someone to agree to meet you at the restaurant of your choice or helping your family decide that the movie you suggested is the one you should all watch tonight involves some key marketing tenants. This book can help you examine your ideas and discover why they work or fall by the wayside. The 22 Immutable Laws of Marketing helped me better understand that although all my ideas and concepts might not be successful, there is a process of understanding why that is and how I can alter them to be more valuable.
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained…
I am always trying to get a leg up in life, and I figured one of the best ways to do that is through investments. I have learned that by understanding how capitalism and business works, I was able to spot plenty of major opportunities in the economy all around us.
With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful.Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…
Ever since touching my first computer (the Apple IIC) in 1985, broadcasting a radio show in 1988, logging onto the world wide web in 1991, launching my first podcast in 2004 or producing the highly viewed YouTube show The Download in 2020 I've been interested in what Marshall McLuhan has dubbed, "The Medium is the Message." Not only how media and technology are used but how it intersects with humanity, education, entertainment, marketing and popular culture to drive word of mouth. To me, marketing isn't just about the technology or the quantified metrics but about how it shapes long lasting impressions on people and leads to sustained behavioral change.
If the Conceptual Age of marketing is here where imagination reigns supreme, will the same types of personalities in business from the Information Age be the ones to dominate? Nope. Authors Ashley and Sunny urge people to treat each one of our quirks as helpful virtues rather than harmful vices. Less logical and more emotional, things like fringe interests, strong personalities, and bold antics have their place in a creative and disruptive world. Applying your unique characteristics strategically could help you stand out, forge your path, and connect with others in ways that following rules just does not deliver. If you read this from the lens of a marketer, there are some great takeaways to apply to the personality of what brand it is you are trying to sell. Oh, and what profile am I of the 7 vices? A rebel of course.
An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual. What if your biggest weaknesses are actually your greatest strengths?
Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks, oddballs, and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job, get the promotion, get the client, Bonnell and Hansberger identify a different approach:…
I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the world in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
One of the most crucial elements of my marketing journey was to understand the use of
“hooks” that clever brands build into their products and messages. I found this book explains the most effective strategies to bring innovation to your business while scaling it to become an influential brand both online and offline. Because social media reshaped our world in a way that people have short attention spans, from the book I learned how to grab potential audiences’ attention by communicating effectively. The book is an excellent guide on succeeding with brand communication in our short attention span world, so highly recommended to everyone.
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand-both online and off-so you can thrive in the new micro-attention world in which we live.
A lot of people know who they are, what they do, and a few even know why they do it-but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn…
