Fans pick 100 books like Excellence Wins

By Horst Schulze, Dean Merrill,

Here are 100 books that Excellence Wins fans have personally recommended if you like Excellence Wins. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of Adventures of a Bystander

Hermann Simon Author Of Many Worlds, One Life: A Remarkable Journey from Farmhouse to the Global Stage

From my list on becoming a global business leader.

Why am I passionate about this?

Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.

Hermann's book list on becoming a global business leader

Hermann Simon Why did Hermann love this book?

Peter F. Drucker is the most famous and influential management thinker of the 20th century. He grew up in the Austro-Hungarian Empire, which fell at the end of the First World War. His classic education, his knowledge of history, his broad horizons, his understanding of business processes make him unique among management thinkers. He outshines them all. And he is an outstanding, captivating writer. Anyone who wants to learn and understand about management must read this book. I have read it three times. I mourn this late friend.

By Peter F. Drucker,

Why should I read it?

1 author picked Adventures of a Bystander as one of their favorite books, and they share why you should read it.

What is this book about?

"It is [a] belief in diversity and pluralism and the uniqueness of each person that underlies all my writings ..." -from the Preface. Regarded as the most influential and widely read thinker on modern organizations and their management, Peter Drucker has also established himself as an unorthodox and independent analyst of politics, the economy, and society. A man of impressive scope and expertise, he has paved significant inroads in a number of key areas, sharing his knowledge and keen insight on everything from the plight of the employee and the effects of technology to the vicissitudes of the markets and…


Book cover of My Adventures in Marketing: The Autobiography of Philip Kotler

Hermann Simon Author Of Many Worlds, One Life: A Remarkable Journey from Farmhouse to the Global Stage

From my list on becoming a global business leader.

Why am I passionate about this?

Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.

Hermann's book list on becoming a global business leader

Hermann Simon Why did Hermann love this book?

Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.

By Philip Kotler,

Why should I read it?

1 author picked My Adventures in Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.

The book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the…


Book cover of Herman the German: Just Lucky I Guess

Hermann Simon Author Of Many Worlds, One Life: A Remarkable Journey from Farmhouse to the Global Stage

From my list on becoming a global business leader.

Why am I passionate about this?

Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.

Hermann's book list on becoming a global business leader

Hermann Simon Why did Hermann love this book?

In my life I have only met two real adventurers. One of them was Gerhard Neumann, a.k.a. Herman the German. Since his mother was Jewish, he left Nazi Germany and went to China. There he made his way as an engineer for the Flying Tigers and achieved technical miracles. He fled across Asia to escape Mao Tse Tung. Only a few years later, he became CEO of General Electric Aircraft Engines, the global market leader. Neumann developed both the best-selling military and commercial jet engines. But he always remained an adventurer. In the Death Valley, he flew supersonically below sea level. In Mexico, his plane crashed, but he survived. As a sailor, he got into distress at sea and survived. And he had a motto that I've adopted myself in business: Feel unsafe!

By Gerhard Neumann,

Why should I read it?

1 author picked Herman the German as one of their favorite books, and they share why you should read it.

What is this book about?

Herman the German"This fascinating and amusing account of his life is told by a colorful and highly capable German who became one of America's most successful technical managers in the development of jet engines for aircraft."-David S. Lewis ChairmanGeneral Dynamics Corporation "Not only has Gerhard Neumann's life been filled with exotic and exciting adventures, but he was a highly successful engineer and executive-truly a superior individual and one of my favorite people."-Sanford N. McDonnellChairman, McDonnell Douglas Corporation "Readers of Gerhard's book will probably come to the same conclusion I formed while doing business with him; there is still room in…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of Principles: Life and Work

Alex Shahidi Author Of Risk Parity: How to Invest for All Market Environments

From my list on commonly overlooked investing core principles.

Why am I passionate about this?

As a student of the markets and investing for 3 decades and a professional investment advisor overseeing billions of dollars for over 2 decades, I have discovered that most investment books and information lack real insight. Much of what I read and see is not thoughtful or deeply researched and merely a regurgitation of what everyone else is saying. I’ve learned that most of what is thought to be conventional thinking is remarkably poorly supported by independent, unbiased research. The books on my recommended list go beyond what you’d read in the average investment book to uncover truly insightful knowledge that I believe can help readers take their investment understanding to the next level. 

Alex's book list on commonly overlooked investing core principles

Alex Shahidi Why did Alex love this book?

I love this book because Ray is a master at building, evaluating, and improving systems and has taken the time to share his insights to help others do the same.

The principles he’s identified and described can simultaneously assist any investor to construct a better portfolio and any person to live a more successful and fulfilling life. This book offers a unique opportunity to learn from one of the most insightful people in history. 

By Ray Dalio,

Why should I read it?

5 authors picked Principles as one of their favorite books, and they share why you should read it.

What is this book about?

#1 New York Times Bestseller

"Significant...The book is both instructive and surprisingly moving." -The New York Times

Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business-and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in…


Book cover of Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

This book is a powerful leadership manifesto that revolves around resilience and relentless positivity. Fleck’s philosophy is more than a slogan; it’s a mindset. He teaches leaders to embrace adversity, stay focused on the present, and keep moving forward, no matter the challenges.

Through deeply personal stories and proven strategies, Fleck shows how passion, sacrifice, and responsibility build success, not just in teams but in life. His approach challenges leaders to create a culture of enthusiasm and perseverance, motivating their people to pull together toward a common goal. If you’re looking to inspire your team and lead with a relentless, positive attitude, this book will give you the tools to do it.

P.J. Fleck uses his story of the pain and loss of a child to create a fundamentally new way of looking at a life philosophy that becomes a north star to those of us who more than occasionally…

By Jon Gordon, P.J. Fleck,

Why should I read it?

2 authors picked Row the Boat as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to live and lead with enthusiasm and optimism, impact your team, and transform your culture

In Row the Boat, Minnesota Golden Gophers Head Coach P.J. Fleck and bestselling author Jon Gordon deliver an inspiring message about what you can achieve when you approach life with a never-give-up philosophy. The book shows you how to choose enthusiasm and optimism as your guiding lights instead of being defined by circumstances and events outside of your control.

Discover how to put the three key components of row the boat into practice in your life:

The Oar: The energy. Only you can dictate…


Book cover of Love Works: Seven Timeless Principles for Effective Leaders

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

This book is a profound and practical guide on how love can transform leadership. Manby, who’s spent decades in executive roles, argues that love isn’t just a feel-good concept—it’s a strategy for success. He shares seven principles of agape love, like patience, kindness, and honesty, which foster stronger relationships, deeper trust, and higher performance in the workplace. Manby shows that when leaders embrace these values, they create a culture where employees feel valued, morale soars, and productivity flourishes. His message is simple yet powerful: leading with love is not just good for people; it’s good for business, and it leads to sustainable success.

At a time when it seems everyone around us is lonely and sad, Joel not only gives us permission to tell people we love them but gives us the language to do it in a safe and affirming manner.

By Joel Manby,

Why should I read it?

1 author picked Love Works as one of their favorite books, and they share why you should read it.

What is this book about?

Updated and Expanded Edition of the Leadership Bestseller

Harness the meaning of love, the verb, to improve your corporate culture and bottom line with the help of Joel Manby, former President and CEO of both SeaWorld Parks & Entertainment and Herschend Enterprises. Joel won the respect of America with his appearance on the CBS reality TV series Undercover Boss.

A highly successful corporate executive, Joel Manby is unlike most other CEOs. As the 18 million viewers of Undercover Boss witnessed, Manby has a unique style of leadership--servant leadership--which has a profound impact on his employees.

In this updated and expanded…


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Book cover of Today Was A Good Day: A Collection of Essays From The Heart Of A Neurosurgeon

Today Was A Good Day By Edward Benzel,

My book is a collection of monthly Editor-in-Chief letters to the readership of World Neurosurgery, a journal that I edit. Each essay is short and sweet. The letters were written for neurosurgeons but have been re-edited so that they apply to all human beings. They cover topics such as leadership,…

Book cover of Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

Unreasonable Hospitality by Will Guidara is a fresh take on leadership that emphasizes the power of extraordinary customer service. Guidara, a renowned restaurateur, shares how going beyond what’s expected—by offering "unreasonable" levels of hospitality—can set any organization apart. He breaks down how genuine care, attention to detail, and surprise moments can turn ordinary customer interactions into unforgettable experiences. His lessons aren’t just for restaurants; they’re for any leader who wants to create a service-oriented culture that makes customers feel truly valued. Guidara shows how exceptional hospitality can build deep, lasting relationships with clients and create a culture of excellence within the team that leads to sustained success.

Will Guidara takes us through a journey of excellence that is neither straight nor easy, but his easy style of persistence is achievable in all our lives and organizations.  

By Will Guidara,

Why should I read it?

3 authors picked Unreasonable Hospitality as one of their favorite books, and they share why you should read it.

What is this book about?

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room-and memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central…


Book cover of H3 Leadership: Be Humble. Stay Hungry. Always Hustle.

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

This is a game-changing book for leaders looking to stay relevant, adaptable, and authentic in today’s fast-paced world. Lomenick distills leadership into three essential traits: Humble, Hungry, and Hustle. Through a combination of practical insights and personal stories, he provides actionable habits that leaders can adopt to improve themselves and their teams.

Lomenick encourages leaders to embrace humility, never lose their hunger for learning and growth, and maintain a relentless drive to get things done. This book offers a roadmap for becoming a leader who not only achieves results but also inspires and empowers others, making it a must-read for anyone serious about long-term leadership success.

H3—Humble, Hungary, and Hustle exemplifies Brad Lomenick’s life and commitment to lifting up everyone around him. After reading this book, you will understand why Brad is referred to as the most connected Christian leader in America. 

By Brad Lomenick,

Why should I read it?

1 author picked H3 Leadership as one of their favorite books, and they share why you should read it.

What is this book about?

The patterns we cultivate shape the person we each become.

Be Humble. Stay Hungry. Always Hustle. These powerful words describe the leader who is willing to work hard, get it done, and make sure it's not about him or her; the leader who knows that influence is about developing the right habits for success.

Brad Lomenick, former president of Catalyst, shares his hard-earned insights from more than two decades of work alongside thought-leaders such as Jim Collins and Malcom Gladwell, Fortune 500 CEOs and start-up entrepreneurs.

Operating within the framework of three core character qualities - humble, hungry, hustle -…


Book cover of Raving Fans

Bruno Hilgart Author Of French Fry Leadership: How to Attain Profits Through Serving People

From my list on creating highly motivated, self-sufficient teams.

Why am I passionate about this?

I've been blessed in my career, beginning as a 16-year-old, being an assistant manager at 17, a general manager at 20, and the face of the franchise at the age of 30 for over 16 years. This has led to me learning how to get people more motivated to perform their work than they ever thought possible when they accepted the position. I spent over 30 years literally “growing up” with this company and in this business, having been exposed to some of the best companies within their respective industries, learning how they source, on-board, train, and retain their team members, as well as some of the most influential motivational speakers throughout the world.

Bruno's book list on creating highly motivated, self-sufficient teams

Bruno Hilgart Why did Bruno love this book?

This book took our customer service performance in our company to levels we had never seen before. All of our leaders read this book and then the magic began.

The premise is that satisfied customers just are not good enough. They need to be “raving fans’ of us meaning, they actually become advocates of your business! This led to sales and traffic that exceeded our peers in all measurable ways while truly making our work more fun than we ever thought.

By Ken Blanchard, Sheldon Bowles,

Why should I read it?

2 authors picked Raving Fans as one of their favorite books, and they share why you should read it.

What is this book about?

With a new foreword by Ken Blanchard

A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day - in an extraordinary business book that will help everyone, in every kind of organisation or business, deliver stunning customer service and achieve miraculous bottom-line results.

Raving Fans is written in the parable style of The One Minute Manager and uses a brilliantly simple and charming story to teach how to define a vision, learn what…


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Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success By Sima Dimitrijev, PhD, Maryann Karinch,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of The Experience Economy: Competing for Customer Time, Attention, and Money

Joseph A. Michelli Author Of The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

From my list on customer service and customer experience.

Why am I passionate about this?

I am a New York Times #1 bestselling author of more than 10 customer experience and leadership books. When I am not reading and writing, I help leaders and entrepreneurs drive employee engagement, customer loyalty, and referrals. 

Joseph's book list on customer service and customer experience

Joseph A. Michelli Why did Joseph love this book?

Economists Gilmore and Pine, trace economic value through the agrarian, industrial and service age and pioneer thinking on the importance of “staging” experiences. This book created a tectonic shift from transactional “customer service” to emotionally engaging “customer experiences.” In a world where customer satisfaction is table stakes, The Experience Economy shows readers how to drive emotional engagement and repeat business.

By B Joseph Pine II, James H Gilmore,

Why should I read it?

1 author picked The Experience Economy as one of their favorite books, and they share why you should read it.

What is this book about?

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages,…


Book cover of Adventures of a Bystander
Book cover of My Adventures in Marketing: The Autobiography of Philip Kotler
Book cover of Herman the German: Just Lucky I Guess

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5 book lists we think you will like!

Interested in customer service, leadership, and management?

Customer Service 10 books
Leadership 407 books
Management 147 books