The best books that create highly motivated, self-sufficient teams who want to attain amazing results

Why am I passionate about this?

I've been blessed in my career, beginning as a 16-year-old, being an assistant manager at 17, a general manager at 20, and the face of the franchise at the age of 30 for over 16 years. This has led to me learning how to get people more motivated to perform their work than they ever thought possible when they accepted the position. I spent over 30 years literally “growing up” with this company and in this business, having been exposed to some of the best companies within their respective industries, learning how they source, on-board, train, and retain their team members, as well as some of the most influential motivational speakers throughout the world.


I wrote...

French Fry Leadership: How to Attain Profits Through Serving People

By Bruno Hilgart, Aditya Shekhar (editor),

Book cover of French Fry Leadership: How to Attain Profits Through Serving People

What is my book about?

In French Fry Leadership: How to Attain Profits Through Serving People, Bruno calls on his thirty-plus years of experience in the quick-service restaurant world to show the value of profiting in ways besides money. He describes easily understandable methods to keep team members excited, committed, and motivated to perform any and all tasks by exploring what true "servant" leadership is all about while applying these principles to their teams, their guests, and their vendor partners.

French Fry Leadership demonstrates the value of the premise that when leaders take care of their people properly, the numbers take care of themselves.

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The books I picked & why

Book cover of Gung Ho! Turn On the People in Any Organization

Bruno Hilgart Why did I love this book?

This book was one of a few “game changers” in my career. In fact, we used this book to “gung ho!” our entire company of managers/leaders.

The premise of the book is how to create worthwhile work through the balance of cash and congratulations. It is a heartwarming and compelling story about a new manager of a factory that had poor results throughout except for one department that always met/exceeded their goals.

The new manager is taught by the department head the reasons why this department had so much success through 3 concepts: 1. The spirit of the squirrel 2. The way of the beaver 3. The gift of the goose. 

By Ken Blanchard, Sheldon Bowles,

Why should I read it?

1 author picked Gung Ho! Turn On the People in Any Organization as one of their favorite books, and they share why you should read it.

What is this book about?

With a new foreword by Ken Blanchard

An invaluable new strategy for creating enthusiastic employees, from the author of the bestselling The One Minute Manager.

Every day thousands of uninspired employees trudge to work - often dooming their companies to failure with their lack of enthusiasm.

Drawing on over 20 years' experience of working with hundreds of corporations across the US - including America Online, Eastman Kodak, General Motors, Hershey Chocolate and Microsoft - Blanchard reveals a sure-fire strategy for boosting employee enthusiasm, productivity and performance.

Gung Ho! presents a simple system for inspiring employees. Based on three core ideas:…


Book cover of The 100/0 Principle: The Secret Of Great Relationships

Bruno Hilgart Why did I love this book?

I was blessed to have met this author at a local Chamber of Commerce event that he spoke at.

His story about his book was emotionally moving to me so much so that we “hired” him to come in and speak with our leadership team for an afternoon. When we put 100% into our relationships and expect nothing in return, magic begins to happen. This works no matter how challenging the current state of your relationship is. The quality of our relationships is what really matters in our lives and this book frames this concept like no other.

By Al Ritter,

Why should I read it?

1 author picked The 100/0 Principle as one of their favorite books, and they share why you should read it.

What is this book about?

• Think about it...when you look back at the end of your life, what will really matter? FIVE WORDS...The quality of your relationships
• The 100/0 Principle, The Secret of Great Relationships, may be the most important book you'll ever read.
• If you like "212, the Extra Degree," you are going to love this book!

Brian Tracy said..."Eighty percent of life's satisfaction comes from meaningful relationships." Think about it...when you look back at the end of your life what will really matter? Five words...the quality of your relationships.

So here's the question: If your relationships are the most important…


Book cover of Raving Fans

Bruno Hilgart Why did I love this book?

This book took our customer service performance in our company to levels we had never seen before. All of our leaders read this book and then the magic began.

The premise is that satisfied customers just are not good enough. They need to be “raving fans’ of us meaning, they actually become advocates of your business! This led to sales and traffic that exceeded our peers in all measurable ways while truly making our work more fun than we ever thought.

By Ken Blanchard, Sheldon Bowles,

Why should I read it?

2 authors picked Raving Fans as one of their favorite books, and they share why you should read it.

What is this book about?

With a new foreword by Ken Blanchard

A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager.

Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day - in an extraordinary business book that will help everyone, in every kind of organisation or business, deliver stunning customer service and achieve miraculous bottom-line results.

Raving Fans is written in the parable style of The One Minute Manager and uses a brilliantly simple and charming story to teach how to define a vision, learn what…


Book cover of Extreme Ownership: How U.S. Navy Seals Lead and Win

Bruno Hilgart Why did I love this book?

This book is powerful and moving. As leaders, we must never “pass the buck” and blame others. We need to step up, take accountability, especially when things don’t go as planned as they invariably will at times.

In this book, these principles are put to the test in the most challenging environment known to man: wartime. Jocko and Leif describe in heart-pounding details why this approach had to be taken in some of the most extreme, life-and-death situations. They explain why it is important to learn why our superiors (bosses) sometimes question us or want/need more clarity and for us not to take it personally or always consider it “micromanaging”.

In their cases, it came down to a matter of life or death being on the battlefield in Iraq in the early and mid 2000s. As leaders, we truly need to “own it” no matter how “extreme” our individual situations may be.

By Jocko Willink, Leif Babin,

Why should I read it?

6 authors picked Extreme Ownership as one of their favorite books, and they share why you should read it.

What is this book about?

Highly decorated Navy SEALs, now successful businessmen, show readers how to lead and win in business and in life with principles learned on the battlefield. In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life. With riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders, this book is equally gripping for leaders who seek to dominate other arenas. Jocko and Leif served together in SEAL Task Unit Bruiser, the most highly decorated Special Operations unit from the war in Iraq. Their efforts contributed to the…


Book cover of Make Someone's Day: Becoming a Memorable Leader in Work and Life

Bruno Hilgart Why did I love this book?

As we live and go throughout our daily lives, we will invariably be interacting with people from all walks of life.

We know that we all are carrying burdens, stresses, and challenges so…why not do our best to “make someone’s day?” Howard does an amazing job of describing just how simple this can be done in a variety of ways, depending on where we are, what we are doing, and who we are with/interacting with. It requires little or no work on our part to “make someone’s day”.

And as a leader, it will be impactful to your followers by setting the example in heart-filled, sincere, and caring ways. We never know what others are going through in the moment we are interacting with them. This book gives us all the perspective we need to help train us to make that interaction so compelling that the other person will at minimum think and possibly even say to us “You made my day!”

By Howard Prager,

Why should I read it?

1 author picked Make Someone's Day as one of their favorite books, and they share why you should read it.

What is this book about?

The most powerful words someone can say to you are "You made my day!" You haven't just committed an act of kindness when you hear those words. You have done something at the right time and in the right way that may turn someone's day or even life around, inspire and motivate them, or get them unstuck. As a leader, it's a most powerful tool for inspiring your colleagues and staffers. As a person, it's heart-lifting and impactful to those around you. With many examples and short exercises, Make Someone's Day teaches you how to make people feel like VIPs.



You might also like...

American Flygirl

By Susan Tate Ankeny,

Book cover of American Flygirl

Susan Tate Ankeny Author Of The Girl and the Bombardier: A True Story of Resistance and Rescue in Nazi-Occupied France

New book alert!

Why am I passionate about this?

Susan Tate Ankeny left a career in teaching to write the story of her father’s escape from Nazi-occupied France. In 2011, after being led on his path through France by the same Resistance fighters who guided him in 1944, she felt inspired to tell the story of these brave French patriots, especially the 17-year-old- girl who risked her own life to save her father’s. Susan is a member of the 8th Air Force Historical Society, the Air Force Escape and Evasion Society, and the Association des Sauveteurs d’Aviateurs Alliés. 

Susan's book list on women during WW2

What is my book about?

The first and only full-length biography of Hazel Ying Lee, an unrecognized pioneer and unsung World War II hero who fought for a country that actively discriminated against her gender, race, and ambition.

This unique hidden figure defied countless stereotypes to become the first Asian American woman in United States history to earn a pilot's license, and the first female Asian American pilot to fly for the military.

Her achievements, passionate drive, and resistance in the face of oppression as a daughter of Chinese immigrants and a female aviator changed the course of history. Now the remarkable story of a fearless underdog finally surfaces to inspire anyone to reach toward the sky.

American Flygirl

By Susan Tate Ankeny,

What is this book about?

One of WWII’s most uniquely hidden figures, Hazel Ying Lee was the first Asian American woman to earn a pilot’s license, join the WASPs, and fly for the United States military amid widespread anti-Asian sentiment and policies.

Her singular story of patriotism, barrier breaking, and fearless sacrifice is told for the first time in full for readers of The Women with Silver Wings by Katherine Sharp Landdeck, A Woman of No Importance by Sonia Purnell, The Last Boat Out of Shanghai by Helen Zia, Facing the Mountain by Daniel James Brown and all Asian American, women’s and WWII history books.…


5 book lists we think you will like!

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