The Experience Economy

By B Joseph Pine II, James H Gilmore,

Book cover of The Experience Economy: Competing for Customer Time, Attention, and Money

Book description

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their…

Shepherd is reader supported. We may earn an affiliate commission when you buy through links on our website. (learn more)

Why read it?

1 author picked The Experience Economy as one of their favorite books. Why do they recommend it?

Economists Gilmore and Pine, trace economic value through the agrarian, industrial and service age and pioneer thinking on the importance of “staging” experiences. This book created a tectonic shift from transactional “customer service” to emotionally engaging “customer experiences.” In a world where customer satisfaction is table stakes, The Experience Economy shows readers how to drive emotional engagement and repeat business.

Want books like The Experience Economy?

Our community of 7,000+ authors has personally recommended 10 books like The Experience Economy.

Browse books like The Experience Economy

5 book lists we think you will like!

Interested in customer service, marketing, and advertising?

7,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about customer service, marketing, and advertising.

Customer Service Explore 9 books about customer service
Marketing Explore 97 books about marketing
Advertising Explore 38 books about advertising