Fans pick 26 books like Unreasonable Hospitality

By Will Guidara,

Here are 26 books that Unreasonable Hospitality fans have personally recommended if you like Unreasonable Hospitality. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

This book is an inspiring and highly practical guide from one of the most respected leaders in the hospitality industry. As the co-founder of Ritz-Carlton, Schulze shares the secrets behind creating a culture of excellence that drives world-class service and lasting success.

He emphasizes the importance of a customer-first mindset, empowering employees to take ownership and setting uncompromising standards that everyone in the organization strives to meet. Schulze’s approach shows that excellence isn’t just about meeting expectations—it’s about consistently exceeding them in every detail. This book is a masterclass for leaders who want to build a high-performance organization that stands out and thrives through exceptional service and an unwavering commitment to excellence.

In some ways, Horst Schulze invented modern hospitality in America. His leadership lessons can be seen in the way companies like Chick-fil-A interact with their customers. This is a journey of greatness that we can all emulate. 

By Horst Schulze, Dean Merrill,

Why should I read it?

2 authors picked Excellence Wins as one of their favorite books, and they share why you should read it.

What is this book about?

Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.

For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his…


Book cover of Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

This book is a powerful leadership manifesto that revolves around resilience and relentless positivity. Fleck’s philosophy is more than a slogan; it’s a mindset. He teaches leaders to embrace adversity, stay focused on the present, and keep moving forward, no matter the challenges.

Through deeply personal stories and proven strategies, Fleck shows how passion, sacrifice, and responsibility build success, not just in teams but in life. His approach challenges leaders to create a culture of enthusiasm and perseverance, motivating their people to pull together toward a common goal. If you’re looking to inspire your team and lead with a relentless, positive attitude, this book will give you the tools to do it.

P.J. Fleck uses his story of the pain and loss of a child to create a fundamentally new way of looking at a life philosophy that becomes a north star to those of us who more than occasionally…

By Jon Gordon, P.J. Fleck,

Why should I read it?

2 authors picked Row the Boat as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to live and lead with enthusiasm and optimism, impact your team, and transform your culture

In Row the Boat, Minnesota Golden Gophers Head Coach P.J. Fleck and bestselling author Jon Gordon deliver an inspiring message about what you can achieve when you approach life with a never-give-up philosophy. The book shows you how to choose enthusiasm and optimism as your guiding lights instead of being defined by circumstances and events outside of your control.

Discover how to put the three key components of row the boat into practice in your life:

The Oar: The energy. Only you can dictate…


Book cover of Love Works: Seven Timeless Principles for Effective Leaders

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

This book is a profound and practical guide on how love can transform leadership. Manby, who’s spent decades in executive roles, argues that love isn’t just a feel-good concept—it’s a strategy for success. He shares seven principles of agape love, like patience, kindness, and honesty, which foster stronger relationships, deeper trust, and higher performance in the workplace. Manby shows that when leaders embrace these values, they create a culture where employees feel valued, morale soars, and productivity flourishes. His message is simple yet powerful: leading with love is not just good for people; it’s good for business, and it leads to sustainable success.

At a time when it seems everyone around us is lonely and sad, Joel not only gives us permission to tell people we love them but gives us the language to do it in a safe and affirming manner.

By Joel Manby,

Why should I read it?

1 author picked Love Works as one of their favorite books, and they share why you should read it.

What is this book about?

Updated and Expanded Edition of the Leadership Bestseller

Harness the meaning of love, the verb, to improve your corporate culture and bottom line with the help of Joel Manby, former President and CEO of both SeaWorld Parks & Entertainment and Herschend Enterprises. Joel won the respect of America with his appearance on the CBS reality TV series Undercover Boss.

A highly successful corporate executive, Joel Manby is unlike most other CEOs. As the 18 million viewers of Undercover Boss witnessed, Manby has a unique style of leadership--servant leadership--which has a profound impact on his employees.

In this updated and expanded…


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Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Book cover of H3 Leadership: Be Humble. Stay Hungry. Always Hustle.

Ron Kitchens Author Of Uniquely You: Transform Your Organization by Becoming the Leader Only You Can Be

From my list on leadership books about leading with heart and soul.

Why am I passionate about this?

Growing up as a dyslexic kid with teenage parents and losing my dad at four, I spent my life searching for role models who turned their unique stories into something impactful. I’ve had the privilege of meeting all these incredible authors, learning about their journeys, and even calling a few of them friends. What sets them apart is their unwavering commitment to being real and transparent in their leadership. They don’t just lead—they use their experiences to make life better for the people they serve and to create positive change in the world around them. Their stories are proof that true leadership comes from authenticity and purpose.

Ron's book list on leadership books about leading with heart and soul

Ron Kitchens Why did Ron love this book?

This is a game-changing book for leaders looking to stay relevant, adaptable, and authentic in today’s fast-paced world. Lomenick distills leadership into three essential traits: Humble, Hungry, and Hustle. Through a combination of practical insights and personal stories, he provides actionable habits that leaders can adopt to improve themselves and their teams.

Lomenick encourages leaders to embrace humility, never lose their hunger for learning and growth, and maintain a relentless drive to get things done. This book offers a roadmap for becoming a leader who not only achieves results but also inspires and empowers others, making it a must-read for anyone serious about long-term leadership success.

H3—Humble, Hungary, and Hustle exemplifies Brad Lomenick’s life and commitment to lifting up everyone around him. After reading this book, you will understand why Brad is referred to as the most connected Christian leader in America. 

By Brad Lomenick,

Why should I read it?

1 author picked H3 Leadership as one of their favorite books, and they share why you should read it.

What is this book about?

The patterns we cultivate shape the person we each become.

Be Humble. Stay Hungry. Always Hustle. These powerful words describe the leader who is willing to work hard, get it done, and make sure it's not about him or her; the leader who knows that influence is about developing the right habits for success.

Brad Lomenick, former president of Catalyst, shares his hard-earned insights from more than two decades of work alongside thought-leaders such as Jim Collins and Malcom Gladwell, Fortune 500 CEOs and start-up entrepreneurs.

Operating within the framework of three core character qualities - humble, hungry, hustle -…


Book cover of Inspired: How to Create Tech Products Customers Love

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why did Gojko love this book?

Cagan’s book is a deep dive into the principles of modern product management. It expands on the theoretical ideas that Patton introduces in User Story Mapping, and provides many additional tips for engaging customers, experimenting with product ideas, and tracking outcomes. In addition, it deals with the organizational side of product management, so it will be valuable to people working for larger companies that need to manage staff and set up company-wide processes.

Reading this book will help you expand your views of product management, and add lots of additional tools to your thinking process.

By Marty Cagan,

Why should I read it?

1 author picked Inspired as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to design, build, and scale products consumers can't get enough of

How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your…


Book cover of Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers

Peter Lange Author Of Free Enterprise

From my list on elevating your income.

Why am I passionate about this?

As a 15-year-old, Peter started his first business remodeling houses. He hired help older than him so they could drive him to the job sites. Peter used this first business to help finance his college education. After graduating from the University of Kansas, Peter started his career working in the Space Shuttle Mission Control Center at NASA's Johnson Space Center in the Houston, TX metro, and in the evenings, Peter received his M.B.A. from the University of Houston. It was through his initial career experiences, that Peter discovered he wanted to help businesses become the best that they could be in pursuit of their vision.

Peter's book list on elevating your income

Peter Lange Why did Peter love this book?

If you are an expert at something and you want to build a business around your expertise, then Expert Secrets is your guide. Russell Brunson has several other very successful books, but for me, this is the starting point on your expert journey. Once you have mastered how to package and talk about your expertise in a way that enrolls others, then you are well on your way to the success you are seeking. Russell shows you how to simplify your message, address resistance, and develop what he calls “unlimited free customers”. He shows you exactly how to bridge your customers from their current situation to where they want to be using your expertise. If done correctly, your target customers will be banging your door down to hire you for your expertise to accelerate their own personal goals and elevate your income!

By Russell Brunson,

Why should I read it?

2 authors picked Expert Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . .

But only if you know…


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Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Trial, Error, and Success By Sima Dimitrijev, PhD, Maryann Karinch,

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even…

Book cover of Escaping the Build Trap: How Effective Product Management Creates Real Value

Jeff Gothelf Author Of Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You

From my list on product management from an experienced product manager.

Why am I passionate about this?

Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.

Jeff's book list on product management from an experienced product manager

Jeff Gothelf Why did Jeff love this book?

Melissa is rewriting the book on modern product management. Her advice is hard-earned, practical, and useful. If you’re interested in starting a career in product management, this book offers up specifics on what exactly is product management and how to excel at it in modern, agile cultures.

By Melissa Perri,

Why should I read it?

1 author picked Escaping the Build Trap as one of their favorite books, and they share why you should read it.

What is this book about?

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product…


Book cover of Fanocracy: Turning Fans Into Customers and Customers Into Fans

Anne H. Janzer Author Of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

From my list on rethinking marketing.

Why am I passionate about this?

I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.

Anne's book list on rethinking marketing

Anne H. Janzer Why did Anne love this book?

Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.

By David Meerman Scott, Reiko Scott,

Why should I read it?

1 author picked Fanocracy as one of their favorite books, and they share why you should read it.

What is this book about?

A Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations…


Book cover of Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

Étienne Garbugli Author Of Lean B2B: Build Products Businesses Want

From my list on for B2B startup founders.

Why am I passionate about this?

I’m a 3-time B2B startup founder (Flagback, HireVoice, and Highlights). For my 2nd startup, HireVoice, we tried to use The Lean Startup methodology and struggled to get traction on the market. When we shut down the company, I knew I wanted to solve my own pain, and learn B2B. I spent the next 2 years speaking (and learning from) some of the most successful B2B founders in the world. This, eventually led to the publication of my book, Lean B2B. Since then, I’ve been at the forefront of B2B entrepreneurship. The Lean B2B methodology has now been used by thousands of entrepreneurs and innovators to help create successful businesses.

Étienne's book list on for B2B startup founders

Étienne Garbugli Why did Étienne love this book?

Marc Benioff, the founder of Salesforce, more or less wrote the playbook for B2B startups. In Behind the Cloud, he shares a lot of the tactics that helped make Salesforce the market leader that it is today. Benioff’s work helped shape Software-as-a-Service (SaaS) and the Cloud for B2B entrepreneurs. On and all, it’s a very entertaining book with a lot of interesting ideas.

By Marc Benioff, Carlye Adler,

Why should I read it?

1 author picked Behind the Cloud as one of their favorite books, and they share why you should read it.

What is this book about?

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand…


Book cover of Reality Check: How Immersive Technologies Can Transform Your Business

Leslie Shannon Author Of Interconnected Realities: How the Metaverse Will Transform Our Relationship with Technology Forever

From my list on when hot new technology meets reality.

Why am I passionate about this?

I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!

Leslie's book list on when hot new technology meets reality

Leslie Shannon Why did Leslie love this book?

Of all the books out there about the immersive technologies of virtual and augmented reality, Jeremy’s take on the subject is the one that looks the most closely at the security issues involved, especially when it comes to enterprise deployments. 

If you’re thinking about leveraging the awesome power of these technologies in your workplace, Jeremy’s hands-on discussion of to what to look for and what to avoid is an invaluable guide.

By Jeremy Dalton,

Why should I read it?

1 author picked Reality Check as one of their favorite books, and they share why you should read it.

What is this book about?

Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokemon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development -…


Book cover of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise
Book cover of Row the Boat: A Never-Give-Up Approach to Lead with Enthusiasm and Optimism and Improve Your Team and Culture
Book cover of Love Works: Seven Timeless Principles for Effective Leaders

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