Expert Secrets
Book description
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
Your business is a calling. You've been called to serve a group of people with the products,…
Why read it?
2 authors picked Expert Secrets as one of their favorite books. Why do they recommend it?
This book is the best book I have read about online marketing. It changed my outlook on how to build a brand online, and I had numerous “Eureka!” moments throughout it.
Entrepreneurs like Russell Brunson or Alex Hermozi don’t write books to make money. They write books to market more expensive services. And, since they share so much value, some of their readers will buy more expensive products, which is the essential idea behind sales funnels.
Although it is very self-promotional, this book taught me invaluable lessons about how to sell your services and help people. After reading this book,…
If you are an expert at something and you want to build a business around your expertise, then Expert Secrets is your guide. Russell Brunson has several other very successful books, but for me, this is the starting point on your expert journey. Once you have mastered how to package and talk about your expertise in a way that enrolls others, then you are well on your way to the success you are seeking. Russell shows you how to simplify your message, address resistance, and develop what he calls “unlimited free customers”. He shows you exactly how to bridge your…
From Peter's list on elevating your income.
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