Here are 100 books that Reality Check fans have personally recommended if you like
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I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
While the term the “Metaverse” usually makes people think of a fully digital, immersive world, my own feeling is that technologies that bring digital information and entertainment into our physical world is a much more powerful and important arena. This leads us to the transformative and still-developing world of Augmented Reality.
David Rose of the MIT Media Lab has been working with Augmented Reality for more than a decade, and Supersight is an overview of what he's seen and what he’s learned in this time.
What I love about Supersight is that while David is clearly as excited about this topic as I am, he’s also a realist, and openly discusses issues and challenges with Augmented Reality. Perhaps most valuable are the 14 Augmented Reality Design Principles that he outlines – super realistic, super useful.
After reading this, you’ll have a very grounded idea of the capabilities and potential of…
For thousands of years, human vision has been largely unchanged by evolution.
We’re about to get a software update.
Today, Apple, Google, Microsoft, Facebook, Snap, Samsung, and a host of startups are racing to radically change the way we see. The building blocks are already falling into place: cloud computing and 5G networks, AI computer vision algorithms, smart glasses and VR headsets, and mixed reality games like Pokémon GO. But what’s coming next is a fundamental shift in how we experience the world and interact…
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
If you’ve ever wondered how on Earth Mark Zuckerberg ended up betting his Facebook empire on the unproven technology of Virtual Reality (VR), this is the recent history book for you.
Blake Harris starts with Palmer Luckey, a homeschooled teenager who shrugged off the received wisdom of all of his elders, and just went ahead and built the first commercially viable VR headset. (That’s an amazing story in itself.) And then he got Mark Zuckerberg so excited about this new experience that, yes, Zuckerberg ended up buying Luckey’s company – and eventually forcing him out.
The History of the Future is about technology, business, the consequences of acting on visionary thinking, and, above all, about how technology is ultimately created and developed by human beings.
The dramatic, larger-than-life true story behind the founding of Oculus, its quest for virtual reality, and its founder's contentious battle for political freedom against Facebook, from the bestselling author of Console Wars (now a CBS All Access film).
In The History of the Future, Harris once again deep-dives into a tech drama for the ages to expertly tell the larger-than-life true story of Oculus, the virtual reality company founded in 2012 that-less than two years later-would catch the attention of Mark Zuckerberg and wind up being bought by Facebook for over $2 billion dollars.
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
Stepping away from the topic of immersive technology, The Ransomware Hunting Team instead looks at the realities of cybercrime in the US, and why especially our government infrastructure has such a hard time fighting it effectively.
Like all the other books on my list, it’s an examination of what happens when the rubber meets the road with a new technology, and how we humans often just aren’t very good at adapting to change.
Part of the key problem is that hackers – including the white hat hackers that you want on your side to bring down the bad guys – tend not to be social animals, and our official organizations are far happier hiring a smiling guy in a suit than a scowling nerd who would rather work from his dark bedroom at home. (Apologies for the stereotypes, but – this really is a problem!)
Scattered across the world, an elite team of code-cracking techies is working tirelessly on your behalf to thwart the most notorious cyber scourge of our time. You've probably never heard of them. But if you work for a school, a business, a hospital, or a municipal government, especially if its cybersecurity is imperfect, chances are that you're painfully familiar with the group's sworn enemy: ransomware. Again and again, these ordinary people, mostly self-taught and often struggling to make ends meet, have outwitted the shadowy networks of hackers and criminal gangs that lock computer networks and extort huge payments in return…
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
Adrian Hon is the founder of the truly fabulous fitness app Zombies, Run, in which you listen to a story in which you are a character as you run or walk to work out.
Yes, there was a zombie apocalypse in this story, and every so often, the zombies appear – and you have to run!! (I didn’t know about Zombies, Run before I read this book, but I have since started using it, and I love it!)
Adrian has been in the gaming world for a long time, and he is highly aware of how gaming can become coercive. He built Zombies, Run specifically to avoid coercion of any kind, but is deeply infuriated by all of the games out there that shamelessly continue to rely on coercion to generate usage and, of course, cash.
In You’ve Been Played, Adrian outlines just how nasty some techniques can be,…
How games are being harnessed as instruments of exploitation - and what we can do about it
Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet.
Points, badges and leaderboards are creeping into every aspect of modern life. In You've Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations,…
Jeff has been a UX designer, team leader and product manager for over 20 years. His work in the field helped define some of the key practices product managers use today. Building a customer-centric practice is key to successful products and services and Jeff has demonstrated that not only in the products and companies he’s helped build but in the writing and thinking he’s contributed to the product managaement community.
Melissa is rewriting the book on modern product management. Her advice is hard-earned, practical, and useful. If you’re interested in starting a career in product management, this book offers up specifics on what exactly is product management and how to excel at it in modern, agile cultures.
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product…
I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”
This is a captivating read that delves into the world of creating a fan base for any business.
Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.
The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.
What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and…
I’ve been in love with business books since I was a child and I’m also a big fan of great story telling. I didn’t realize until recently that you can have both in one book! Discovering this genre of business books that inspire and delight while passing along new and useful insights was a wonderful surprise for me that I like to share with others. These gripping stories have opened up a whole new world for me and allowed me to learn and apply their lessons much more quickly. It’s simply more fun and easier to remember new wisdom when it’s carried forward in gripping stories.
As soon as we meet Rick Masters, the hero in our story, we know we are in for a bumpy ride.
Rick is struggling like crazy to keep up with the other real estate agents in his office, and he’s failing miserably. Luckily, Rick meets a guide who teaches him about a new way to communicate, and a powerful way to sell more.
This book reads more like a novel than a boring business book. In fact, it’s even a love story! I’ve implemented many of the strategies from the book, and each time I have, I’ve seen a dramatic improvement in my sales results. If you are in business or sales, this book is a must-read and a fun read!
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of…
As a 15-year-old, Peter started his first business remodeling houses. He hired help older than him so they could drive him to the job sites. Peter used this first business to help finance his college education. After graduating from the University of Kansas, Peter started his career working in the Space Shuttle Mission Control Center at NASA's Johnson Space Center in the Houston, TX metro, and in the evenings, Peter received his M.B.A. from the University of Houston. It was through his initial career experiences, that Peter discovered he wanted to help businesses become the best that they could be in pursuit of their vision.
If you are an expert at something and you want to build a business around your expertise, then Expert Secrets is your guide. Russell Brunson has several other very successful books, but for me, this is the starting point on your expert journey. Once you have mastered how to package and talk about your expertise in a way that enrolls others, then you are well on your way to the success you are seeking. Russell shows you how to simplify your message, address resistance, and develop what he calls “unlimited free customers”. He shows you exactly how to bridge your customers from their current situation to where they want to be using your expertise. If done correctly, your target customers will be banging your door down to hire you for your expertise to accelerate their own personal goals and elevate your income!
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . .
Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.
Nearly every time I engage with a company, I sense that they're underestimating the impact of genuinely delighting their customers. Creating a genuinely positive and authentic atmosphere, and demonstrating sincere goodwill, is arguably the most effective business strategy in existence.
Brittany grasps this concept exceptionally well. Her book is brimming with compelling examples and highly practical advice, enabling anyone to start applying these concepts from tomorrow onward.
Superfans aren't just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.
The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your…
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