Why am I passionate about this?
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
Leslie's book list on when hot new technology meets reality
Why did Leslie love this book?
While the term the “Metaverse” usually makes people think of a fully digital, immersive world, my own feeling is that technologies that bring digital information and entertainment into our physical world is a much more powerful and important arena. This leads us to the transformative and still-developing world of Augmented Reality.
David Rose of the MIT Media Lab has been working with Augmented Reality for more than a decade, and Supersight is an overview of what he's seen and what he’s learned in this time.
What I love about Supersight is that while David is clearly as excited about this topic as I am, he’s also a realist, and openly discusses issues and challenges with Augmented Reality. Perhaps most valuable are the 14 Augmented Reality Design Principles that he outlines – super realistic, super useful.
After reading this, you’ll have a very grounded idea of the capabilities and potential of…
1 author picked SuperSight as one of their favorite books, and they share why you should read it.
NATIONAL INDIE EXCELLENCE AWARDS WINNER — NONFICTION • 2022 IPPY AWARDS BRONZE MEDALIST — SCIENCE
For thousands of years, human vision has been largely unchanged by evolution.
We’re about to get a software update.
Today, Apple, Google, Microsoft, Facebook, Snap, Samsung, and a host of startups are racing to radically change the way we see. The building blocks are already falling into place: cloud computing and 5G networks, AI computer vision algorithms, smart glasses and VR headsets, and mixed reality games like Pokémon GO. But what’s coming next is a fundamental shift in how we experience the world and interact…