Why am I passionate about this?
I’m the Head of Trend and Innovation Scouting for Nokia, and I’ve been with the company since the glory days of Nokia mobile phone world dominance. I know first-hand what happens when a company focuses exclusively on the technology, not the humans that use it, and how quickly that can lead to disaster. One of the lessons that I see repeated continuously in the field of innovation is that a huge amount of attention gets paid to the new technology, and not nearly enough on how the technology will interact with our existing systems, beliefs, attitudes, and culture. Learning from the mistakes is the best way to make sure that the future doesn’t repeat them!
Leslie's book list on when hot new technology meets reality
Why did Leslie love this book?
Adrian Hon is the founder of the truly fabulous fitness app Zombies, Run, in which you listen to a story in which you are a character as you run or walk to work out.
Yes, there was a zombie apocalypse in this story, and every so often, the zombies appear – and you have to run!! (I didn’t know about Zombies, Run before I read this book, but I have since started using it, and I love it!)
Adrian has been in the gaming world for a long time, and he is highly aware of how gaming can become coercive. He built Zombies, Run specifically to avoid coercion of any kind, but is deeply infuriated by all of the games out there that shamelessly continue to rely on coercion to generate usage and, of course, cash.
In You’ve Been Played, Adrian outlines just how nasty some techniques can be,…
1 author picked You've Been Played as one of their favorite books, and they share why you should read it.
How games are being harnessed as instruments of exploitation - and what we can do about it
Warehouse workers pack boxes while a virtual dragon races across their screen. If they beat their colleagues, they get an award. If not, they can be fired. Uber presents exhausted drivers with challenges to keep them driving. China scores its citizens so they behave well, and games with in-app purchases use achievements to empty your wallet.
Points, badges and leaderboards are creeping into every aspect of modern life. In You've Been Played, game designer Adrian Hon delivers a blistering takedown of how corporations,…