Creating Superfans
Book description
Superfans aren't just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?
In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and…
Why read it?
2 authors picked Creating Superfans as one of their favorite books. Why do they recommend it?
"Creating Superfans" by Brittany Hodak is such a fun read! Brittany's writing style keeps you hooked, and I walked away with so many ideas—not just for building superfans, but especially for how to better treat my clients and community. Highly recommend!
Nearly every time I engage with a company, I sense that they're underestimating the impact of genuinely delighting their customers. Creating a genuinely positive and authentic atmosphere, and demonstrating sincere goodwill, is arguably the most effective business strategy in existence.
Brittany grasps this concept exceptionally well. Her book is brimming with compelling examples and highly practical advice, enabling anyone to start applying these concepts from tomorrow onward.
From Steven's list on From Steven's list on acheiving an awesome customer experience.
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