100 books like Monster Loyalty

Sticky Church may initially seem like an unconventional choice for business owners looking to improve customer retention, as it focuses on growing a congregation within a church setting.

However, the principles of customer retention remain the same across different contexts and can offer valuable insights to entrepreneurs.

Imagine enticing your customers to visit your business every week and even bringing friends and family with them - that's the power of Sticky Church.

While the book delves into Sermon Based Small Group meetings, which might not directly apply to most businesses, the underlying principles of connecting customers with each other and encouraging them to share their experiences are universal.

These ideas form the foundation of political movements, committed fan bases, and customer groups like Apple fans.

In the context of a church, Sticky Church offers unique customer retention insights that might be difficult to glean from a business-centric book. It's an… show more.

This is an eye-opening exploration of the principles of persuasion and belief.

The book focuses on the intriguing story of Dr. J.R. Brinkley, who gained notoriety for selling goat testicle implants as a cure for erectile dysfunction. While this may seem outlandish, it serves as a powerful illustration of how people can be made to believe in something when specific techniques are employed.

Many of us are raised with a certain moral compass, which can sometimes hinder our understanding of how belief works.

Making Them Believe breaks down these principles and shows readers how to harness them in a business context. By suspending our disbelief and distaste for Dr. Brinkley's methods, we uncover a remarkable template for convincing customers to believe in and buy our products.

The key takeaway from this book is that, by following the principles outlined, you can effectively promote your reputable product or service, ultimately benefiting… show more.

Impro is a fascinating read that not only teaches actors the art of improvisation theater, but also unveils a key reason behind customers' purchase of luxury products: the concept of status.

Status plays a vital role in driving consumer behavior, as individuals seek to maintain or elevate their standing within a community by acquiring items that align with their perceived status.

In the realm of improvisation, playing with status dynamics—such as treating a low-status character as if they hold high status, or vice versa—can create humor and intrigue.

Similarly, in the business world, understanding and catering to the status that customers seek through their purchases can be instrumental in driving sales and fostering loyalty.

Though primarily aimed at actors, Impro offers valuable insights for business professionals as well. By grasping the significance of status and learning to address it in product offerings and marketing strategies, businesses can tap into a… show more.

7 Steps to Freedom is a foundational book that reveals the key economic drivers business owners must balance in order to achieve growth.

Although the book primarily promotes a business model using direct mail marketing for customer acquisition, its lessons are just as relevant in today's digital marketing landscape.

The book encourages business leaders to shift their focus from tweaking ad creatives to reduce customer acquisition costs, to redesigning their businesses to increase customer value.

By doing so, they can afford higher customer acquisition costs and grow much faster than by merely lowering that cost.

7 Steps to Freedom stands out as a unique resource that elucidates this crucial concept in an easily digestible manner for business owners. If you're looking to understand the economic drivers that influence your business's growth potential, this book is a must-read.

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

The Traffic Secrets book will teach you how to attract your dream customers to your websites and sales funnels. 

The author, Russell Brunson, is the CEO and co-founder of Clickfunnels (a software company). 

He is also the author of the bestselling books DotCom Secrets and Expert Secrets.

In his Traffic Secrets book, Russell Brunson reveals 20 of the most effective ways to increase the traffic in your funnel.

If you are an expert at something and you want to build a business around your expertise, then Expert Secrets is your guide. Russell Brunson has several other very successful books, but for me, this is the starting point on your expert journey. Once you have mastered how to package and talk about your expertise in a way that enrolls others, then you are well on your way to the success you are seeking. Russell shows you how to simplify your message, address resistance, and develop what he calls “unlimited free customers”. He shows you exactly how to bridge your customers from their current situation to where they want to be using your expertise. If done correctly, your target customers will be banging your door down to hire you for your expertise to accelerate their own personal goals and elevate your income!

Never Lose A Customer Again is my go-to recommendation for readers that are interested in learning the psychology behind customer loyalty. Joey Coleman details the eight emotional stages that customers go through in the 100 days following a purchase and how you can strategically anticipate their reactions to strengthen your relationships. Everyone that has read Never Lose A Customer Again has told me that it’s helped them improve their relationships with everyone in their lives, not just their prospects and customers. 

This book is a game-changer for anyone who wants to grow their business and make their clients fall in love with them.

It's all about understanding what your clients really want and need, and then delivering it to them in a way that is authentic and meaningful. 

I love Beckwith's short-chapter writing style as it’s very easy to read, and his insights are incredibly valuable.

Putting his thoughts into practice, like “Respect your client’s time,” “Be specific,” “Before you pick a name, test it.” “Take time and write notes by hand.”…will all help make you more relevant and more trusted by your clients.

So if you’re looking to create a roadmap on how your team can better connect with your own clients and make them feel truly appreciated, What Clients Love will help you build it.

Human-Centered Communication has had a huge impact on my speaking career and business strategies. Among many lessons in this book, authors Ethan Beute and Stephen Pacinelli drive home the power of video to connect in a more personal and intentional way. Since becoming friends with Ethan, I’ve started incorporating videos at strategic moments along my client journey: I respond to leads with personalized videos, I embed video messages in proposals, and I record custom videos for companies to promote the event on their social platforms. The tactics outlined in Human-Centered Communication have helped me break through the digital noise and convert more leads, while improving my presentation skills on stage.