I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”
7 Steps to Freedom is a foundational book that reveals the key economic drivers business owners must balance in order to achieve growth.
Although the book primarily promotes a business model using direct mail marketing for customer acquisition, its lessons are just as relevant in today's digital marketing landscape.
The book encourages business leaders to shift their focus from tweaking ad creatives to reduce customer acquisition costs, to redesigning their businesses to increase customer value.
By doing so, they can afford higher customer acquisition costs and grow much faster than by merely lowering that cost.
7 Steps to Freedomstands out as a unique resource that elucidates this crucial concept in an easily digestible manner for business owners. If you're looking to understand the economic drivers that influence your business's growth potential, this book is a must-read.
So much of our culture and our fiction comes from taking older stories and ideas and reworking, blending, and adapting them into new forms. This cultural mixture has gifted us with some of the greatest works of English literature, and I’ve always been surprised and delighted to discover what people can pull out of older works and make. It’s why my first novels have followed the theme, and why I will always have time to check out a new story that builds on older ideas to create something new.
China Mievelle’s first work, a retelling of the story of the Pied Piper from the point of view of those that he commands, is a dark and gruesome story that gripped me from the first page. Difficult family relations, grim mysteries, and an ancient fable brought into the modern world—this book has it all!
Something is stirring in London's dark, stamping out its territory in brickdust and blood. Something has murdered Saul Garamond's father, and left Saul to pay for the crime.
But a shadow from the urban waste breaks into Saul's prison cell and leads him to freedom. A shadow called King Rat, who reveals Saul's royal heritage, a heritage that opens a new world to Saul, the world below London's streets--a heritage that also drags Saul into King Rat's plan for revenge against his ancient enemy,. With drum 'n' bass pounding the backstreets, Saul must confront the forces that would use him,…
I am obsessed with personal development, having attended seminars to walk across hot coals and jump from crazy heights to test my limits, and I have read hundreds of books and watched hundreds of videos on self-improvement. But sometimes the best lessons come in fiction, and kid’s books do this so wonderfully. And they are a lot quicker to read and absorb! They also teach with humour, rhythm, and joy, and can change a child’s life simply by letting them escape into a world of laughter and joy, expanding their imaginations, and letting them absorb the lessons, sometimes without even realising it.
The Short and Incredibly Happy Life of Riley is a book that, well, the first time I read it my mind was blown. This is a self-help book for all humans in a picture book. It takes our thirst to live forever, to always want more, be more, see more, do more, look better, and compares that with the wonderful Riley, who is happy with some fruit and maybe a couple of slugs on Tuesday or Friday.
He likes a little stick that can scratch his back.
He looks like Riley. Why would he want to look like anything else?
This is a beautifully written and illustrated book on being grateful for what we have.
I have loved horror since my early teens, when I first discovered The Rats and Lair and other horror stories by James Herbert. The thing I like about horror, in particular, is that there are no holds barred, no censorship, as to what can be written. I grew up on movies like The Exorcist, Friday the 13th, Jaws, Alien, The Thing, etc., but horror writing takes you deeper and gives a more visceral experience than anything any film can do.
This was pretty much the first true horror book I read.
My mother, who had read it, thought I'd like it. Reading as a teenager, the scenarios of giant rats attacking people were frightening, and Herbert's description lent a realism to those scenes which I'd not encountered before. I found myself eagerly turning the pages to feast on the horrors of that which was contained within with relish. I was also fortunate, in my adult life, to meet and interview James Herbert and gain an insight into how he wrote and came up with the stories he told.
A special fortieth anniversary edition of The Rats, the classic, bestselling horror novel that launched James Herbert's career.
With a foreword by Neil Gaiman, author of Norse Mythology.
It was only when the bones of the first devoured victims were discovered that the true nature and power of these swarming black creatures with their razor sharp teeth and the taste for human blood began to be realized by a panic-stricken city. For millions of years man and rats had been natural enemies. But now for the first time - suddenly, shockingly, horribly - the balance of power had shifted .…
Since writing a middle-grade novel about a lab rat living on the International Space Station, I was curious to see how other authors tackled the challenge of creating stories about talking rats and mice. After all, these rodents are not generally popular in real life. What exciting approaches did others use to get past this dilemma? I wanted to see how they balanced the ideal—being true to the nature of a species—while constructing original characters in challenging situations. Analyzing how other writers succeed is always useful.
Ratscaliburreveals what happens when a ragician turns grade seven student—Joey—into a rat. Joey becomes Ratscalibur when he pulls a spork from a dehydrated scone. The other rats are convinced he can help save their kingdom but Joey is not so confident. Still, if he wants the chance to become a boy again, he must help the rodents fight their devious enemies. Rich in humor, this book’s charm also comes from illuminating a character who is quite certain he’s not meant to be a hero. This novel is full of original twists that will keep readers turning pages.
I enjoy finding science in places where you might not expect it. Science really is everywhere. It's tempting to think of it as its own category of news or its own shelf in the bookstore. But science is a way of thinking about every aspect of the world, including our passions and daily lives. I love finding the spaces where these lines are blurred, and these books are such great examples of finding science in surprising places.
I love animals, so I was fascinated to learn from this book that some of my favorites are considered pests by others. In this book, Bethany Brookshire talks to experts who study rats, mice, bears, pigeons, and many other animals.
It's especially interesting to see the same animals from different points of view: elephants are amazing to people who live far away from them but quite annoying to farmers who need to protect their crops from these large, destructive creatures.
In other chapters, we meet biologists who study bears, deer, or cane toads to help manage the way people and animals continue to coexist. The book made me look at animals in a new way, but I still love them.
An engrossing and revealing study of why we deem certain animals "pests" and others not-from cats to rats, elephants to pigeons-and what this tells us about our own perceptions, beliefs, and actions, as well as our place in the natural world
A squirrel in the garden. A rat in the wall. A pigeon on the street. Humans have spent so much of our history drawing a hard line between human spaces and wild places. When animals pop up where we don't expect or want them, we respond with fear, rage, or simple annoyance. It's no longer an animal. It's a…
This book says “ages 8 - 12” in small type on the back. That is a horrible lie of marketing. It should say, “mandatory: childlike sense of whimsy.”
The First Cat in Space Ate Pizza by Mac Barnett and Shawn Harris is a graphic novel approximately 300 pages long. It’s about a cosmic crisis on the moon caused by intergalactic rats, led by a three-headed king—although one of the heads is a bit dim. Brace yourself for giants, a moon queen, pirates, an angry Sphinx, robot showdowns, running gags, and an evil computer who just wants to be a part of the narrative.
It was the most delightful book that I bought this year. Read it aloud to someone who’ll appreciate it.
"Ridiculously fun and brilliantly illustrated." -Dav Pilkey, creator of Dog Man and Captain Underpants
As seen on The TODAY Show! New York Times bestselling Mac Barnett and Caldecott Honor award-winning illustrator Shawn Harris turn their massively popular The First Cat in Space Ate Pizza live cartoon into an action-packed and hysterical graphic novel series-perfect for fans of Dav Pilkey, Raina Telgemeier, and Jeff Kinney. A Kids' Indie Next List Pick, an Indie Bestseller, and a Junior Library Guild Selection!
Something terrible is happening in the skies! Rats are eating the MOON!
Since writing a middle-grade novel about a lab rat living on the International Space Station, I was curious to see how other authors tackled the challenge of creating stories about talking rats and mice. After all, these rodents are not generally popular in real life. What exciting approaches did others use to get past this dilemma? I wanted to see how they balanced the ideal—being true to the nature of a species—while constructing original characters in challenging situations. Analyzing how other writers succeed is always useful.
This book is an enchanting takeoff on the Cinderella story. You might think you know what happens the night of the ball, but the author takes you in twisty new directions that explore things you can’t help but be curious about once they are presented to you. For example, how does a rat feel about being turned into a human for a night? Told through the voices of both Cinderella and Prince Char, readers meet a rat who turns out to be wise and compassionate, alongside a Cinderella that is fearless and inspiring. I like how the characters are richly developed, and the way humor and originality flow throughout this quick-paced, gripping adventure.
Before Cinderella's stepmother and stepsisters moved into Lancastyr Manor, she was known as the beautiful Lady Rose de Lancastyr. Then her stepmother forced her to become a kitchen maid and renamed her. At first the rats of the manor figure her for a lack-wit and take pity on her by bringing her food and a special family heirloom. But when Cinderella's stepmother finds a way to prevent her from attending the ball, the rats join forces to help her. The night of the ball is filled with magic and secrets - not least of all who Lady Rose will choose…
I’ve never forgotten how thrilling it felt to read a book on my own for the first time. Mouse Soup, Frog and Toad, and Amelia Bedelia are still among my most-loved books to this day. I particularly adore early readers created by authors and illustrators who aren’t afraid to get silly (James Marshall forever!). Stories for beginning readers are my favorite kinds of stories to write, and I always aim to write books that make kids laugh. What better way for them to discover that reading can be fun?
Poor Nat the Cat just wants to take a nap, but the intrusive narrator won’t let him. The incongruity of the narrator’s words and Nat’s actions pack a comedic punch on every page, just as the brilliant See the Cat and See the Dog books do.
Lerner managed to create this gem with few words and sparse illustrations, which is incredibly difficult. And good news—the Nat the Cat books are now a series.
From Jarrett Lerner, the powerhouse creator behind the EngiNerds, Geeger the Robot, and Hunger Heroes series, comes a hilarious new Pre-Level 1 Ready-to-Read series about a grumpy cat and a long-suffering narrator!
Nat the Cat is taking a nap. Or he would be…if only the narrator would stop interrupting his sleep! This witty story, where Nat’s words keep getting turned upside down and inside out, is sure to make readers laugh out loud.
I find Plagues to be fascinating, especially having lived through COVID-19 (with masks and distancing and fear of catching an unknown sickness!). The Plague of London in 1665 especially interests me because it brings in the well-known character of The Plague Doctor. This iconic character is feared and admired (and still a very popular Halloween costume). I have done extensive research on the 1665 Plague in terms of how it affected food insecurity, homelessness, fear, trade routes, employment, and the different classes of a community.
I like this young adult novel because it presents a fictional plague war. Set between humans and rats; I like how the author combines the history of plagues in a twisted plot of light and dark. I think young adult readers, having lived through Covid, will click into the storyline.
Ananda is a troubled teen who feels like a misfit at home and at her new school, and her unusual ability to connect with animals makes her feel like even more of an outsider. Still raw from the death of her grandmother, Ananda's dreams are haunted by a long-buried memory that causes her to push people away.
Fin is a Tunnel rat who lives in the passages beneath the city, in the dark places humans overlook or despise. Orphaned as a pup, he is the nephew of the Tunnel's charismatic leader, the Beloved Chairman, and is willing to do anything…
