Impro
Book description
Keith Johnstone's involvement with the theatre began when George Devine and Tony Richardson, artistic directors of the Royal Court Theatre, commissioned a play from him. This was in 1956. A few years later he was himself Associate Artistic Director, working as a play-reader and director, in particular helping to run…
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Why read it?
1 author picked Impro as one of their favorite books. Why do they recommend it?
Impro is a fascinating read that not only teaches actors the art of improvisation theater, but also unveils a key reason behind customers' purchase of luxury products: the concept of status.
Status plays a vital role in driving consumer behavior, as individuals seek to maintain or elevate their standing within a community by acquiring items that align with their perceived status.
In the realm of improvisation, playing with status dynamics—such as treating a low-status character as if they hold high status, or vice versa—can create humor and intrigue.
Similarly, in the business world, understanding and catering to the status that…
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