Here are 15 books that Impro fans have personally recommended if you like
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When I was in middle school, I’d spend much of my time in class daydreaming. Imagining myself in, say, a debate with someone I disagree with and going through a litany of scenarios where I’d try to convince that other person to change their mind. It’s a lot of fun. (My teachers would likely disagree.) When I grew older, I did more of that on my daily walks, and then about 11 years ago, I decided to start writing about creative ways to teach someone something they’re vehemently opposed to or just ambivalent about. I’ve published four books since then on this topic.
I read this book during my last year in college. I finished it in one day and figured there was no better personification for teaching in an unconventional way than the charismatic Richard Feynman.
I loved the story in one chapter about people attending his talks, being totally mesmerized, and then not being able to say what the lesson was about afterward. How we say something really is more important than what we say.
Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that "can shatter the stereotype of the stuffy scientist" (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets-and much more of an eyebrow-raising nature. In his stories, Feynman's life shines through in all its eccentric glory-a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah.
Included for this edition is a new introduction by Bill Gates.
When I was in middle school, I’d spend much of my time in class daydreaming. Imagining myself in, say, a debate with someone I disagree with and going through a litany of scenarios where I’d try to convince that other person to change their mind. It’s a lot of fun. (My teachers would likely disagree.) When I grew older, I did more of that on my daily walks, and then about 11 years ago, I decided to start writing about creative ways to teach someone something they’re vehemently opposed to or just ambivalent about. I’ve published four books since then on this topic.
I bought this book when I first got into the field of data visualization. I wasn’t planning on learning how to create comics; I just wanted to see how someone from a different discipline—a comic artist—thought about position, color, meaning, and communicating a whole lot of things in a compact format.
The bestselling international classic on storytelling and visual communication "You must read this book." - Neil Gaiman Praised throughout the cartoon industry by such luminaries as Art Spiegelman, Matt Groening, and Will Eisner, Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.
I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”
This is a captivating read that delves into the world of creating a fan base for any business.
Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.
The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.
What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and…
I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”
Sticky Church may initially seem like an unconventional choice for business owners looking to improve customer retention, as it focuses on growing a congregation within a church setting.
However, the principles of customer retention remain the same across different contexts and can offer valuable insights to entrepreneurs.
Imagine enticing your customers to visit your business every week and even bringing friends and family with them - that's the power of Sticky Church.
While the book delves into Sermon Based Small Group meetings, which might not directly apply to most businesses, the underlying principles of connecting customers with each other and encouraging them to share their experiences are universal.
These ideas form the foundation of political movements, committed fan bases, and customer groups like Apple fans.
In the context of a church, Sticky Church offers unique customer retention insights that might be difficult to glean from a business-centric book. It's an…
Why closing the back door of your church is even more important than opening the front door wider.
In Sticky Church, author and pastor Larry Osborne offers a time-tested strategy for doing so: sermon-based small groups that dig deeper into the weekend message and tightly velcro members to the ministry. It's a strategy that enabled Osborne's congregation to grow from a handful of people to one of the larger churches in the nation-without any marketing or special programming. Sticky Church tells the inspiring story of North Coast Church's phenomenal growth and offers practical tips for launching your own sermon-based small…
I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”
This is an eye-opening exploration of the principles of persuasion and belief.
The book focuses on the intriguing story of Dr. J.R. Brinkley, who gained notoriety for selling goat testicle implants as a cure for erectile dysfunction. While this may seem outlandish, it serves as a powerful illustration of how people can be made to believe in something when specific techniques are employed.
Many of us are raised with a certain moral compass, which can sometimes hinder our understanding of how belief works.
Making Them Believebreaks down these principles and shows readers how to harness them in a business context. By suspending our disbelief and distaste for Dr. Brinkley's methods, we uncover a remarkable template for convincing customers to believe in and buy our products.
The key takeaway from this book is that, by following the principles outlined, you can effectively promote your reputable product or service, ultimately benefiting…
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU'D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or…
I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”
7 Steps to Freedom is a foundational book that reveals the key economic drivers business owners must balance in order to achieve growth.
Although the book primarily promotes a business model using direct mail marketing for customer acquisition, its lessons are just as relevant in today's digital marketing landscape.
The book encourages business leaders to shift their focus from tweaking ad creatives to reduce customer acquisition costs, to redesigning their businesses to increase customer value.
By doing so, they can afford higher customer acquisition costs and grow much faster than by merely lowering that cost.
7 Steps to Freedomstands out as a unique resource that elucidates this crucial concept in an easily digestible manner for business owners. If you're looking to understand the economic drivers that influence your business's growth potential, this book is a must-read.
When I was in middle school, I’d spend much of my time in class daydreaming. Imagining myself in, say, a debate with someone I disagree with and going through a litany of scenarios where I’d try to convince that other person to change their mind. It’s a lot of fun. (My teachers would likely disagree.) When I grew older, I did more of that on my daily walks, and then about 11 years ago, I decided to start writing about creative ways to teach someone something they’re vehemently opposed to or just ambivalent about. I’ve published four books since then on this topic.
This book gave me an appreciation for how diverse learning and learning strategies are. By his account at least, Nikola Tesla was able to imagine—or dream of, I don’t recall—the design of an entire working machine, down to its tiniest details, and then wake up the next morning and build it. And it would work.
His approach was very different from Edison’s, whom he criticized as diligent but slow and inefficient. This made me appreciate both approaches to problem-solving.
Called a madman by some, a genius by others, and an enigma by nearly everyone, Nikola Tesla was possibly the greatest inventor the world has ever known. He was, without a doubt, a trail blazer who created astonishing, sometimes world-transforming, devices that were virtually without theoretical precedent. It was Tesla who introduced us to the fundamentals of robotry, computers, and missile science and helped pave the way for such space-age technologies as satellites, microwaves, beam weapons, and nuclear fusion. Yet, Tesla still remains one of the least-recognized scientific pioneers in history. Certainly he was one of the strangest of scientists…
When I was in middle school, I’d spend much of my time in class daydreaming. Imagining myself in, say, a debate with someone I disagree with and going through a litany of scenarios where I’d try to convince that other person to change their mind. It’s a lot of fun. (My teachers would likely disagree.) When I grew older, I did more of that on my daily walks, and then about 11 years ago, I decided to start writing about creative ways to teach someone something they’re vehemently opposed to or just ambivalent about. I’ve published four books since then on this topic.
I understand better by sketching things on paper. I couldn’t get abstract ideas first go, I had to draw them out. Someone on the Internet recommended that I get ahold of this book, and I’m glad I did.
It’s an encyclopedia of facts, but all explained using relative magnitudes. So instead of telling me a giraffe is this tall, I get to see it relative to a horse. I love that way of teaching.
I’ve spent my life as a psychologist, first as a therapist and then as an executive coach and consultant. My passion has been helping people get out of their own way and live the best lives they possibly can. I have a Ph.D. and an MBA, which provides me with a unique approach. I combine sports-influenced tactics of performance coaching with psychology-trained skills of empathy to help businesses, leaders, and employees perform at their best, with passion and joy. My book captures the essence of what I have learned from my clients and from living my own life.
Critical thinking is an essential leadership skill, and many business leaders are great at it. The problem is that this approach often intimidates people and stifles their creativity. This book taught me a new set of communication tactics, based on improvisational theater techniques, that reduce fear and drive innovation in the workplace. The best manager I ever worked for was a “Yes, And” manager.
Executives from The Second City-the world's premier comedy theater and school of improvisation-reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. For more than fifty years, The Second City comedy theater in Chicago has been a training ground for some of the best comic minds in the industry-including John Belushi, Bill Murray, Gilda Radner, Mike Myers, Steve Carell, Stephen Colbert, and Tina Fey. But it also provides one-of-a-kind leadership training to cutting-edge companies, nonprofits, and public sector organizations-all aimed at increasing creativity, collaboration, and teamwork. The rules for leadership and teamwork have…
I have told stories since the age of five when I shared one about my different colored eyes. Tired of being pointed at and ridiculed for the thing I loved most about myself, I learned that stories can shift energy and create connection, even in the most artificial of settings. I’ve spent my career working in and with the Fortune 500 building leaders, teams, and culture, one story at a time. I’ve used storytelling to persuade people when one had the authority to say yes but 99 others could say no. Stories not only slowed their “No,” but they also helped me recruit them to persuade the decision makers.
Gary is a master facilitator, improv comedian, and storyteller who inspires you through play.
His book shares how you can be successful in your work by tapping into your creative and playful side to get the best results. Having experienced Gary live in many settings, he knows his stuff! I’m always belly-laughing and coming up with new ideas.
This book is a good reminder that work doesn’t have to be stuffy. The best results come from the relaxed and playful mind and this book shows you how to do that.
