10 books like Never Lose a Customer Again

By Joey Coleman,

Here are 10 books that authors have personally recommended if you like Never Lose a Customer Again. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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I'll Be Back

By Shep Hyken,

Book cover of I'll Be Back

If you’re looking for a book on customer service or customer experience, you have to read one of Shep Hyken’s books! Shep is the world’s top customer service expert, a hall-of-fame speaker, and one of my biggest mentors (you could say I’m his superfan!). His most recent book, I’ll Be Back is my personal favorite of his because of its focus on the organizational culture that’s needed to drive a customer-centric brand. 

I'll Be Back

By Shep Hyken,

Why should I read it?

1 author picked I'll Be Back as one of their favorite books, and they share why you should read it.

What is this book about?

How do you build a business that thrives during good times and bad? Is there a strategy that can set up  your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers.
 
Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from…


Giftology

By John Ruhlin,

Book cover of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

John Ruhlin is the expert in strategic gifting, and I know this from firsthand experience! A few years ago, I posted on my Facebook page that I was looking for a new blender and needed some recommendations. Several friends chimed in with suggestions. Two days later, a large box arrived: inside was a fancy new Vitamix blender. I started a yearlong CXO engagement with Experience.com a couple of weeks earlier. The note on the gift-wrapped blender said, “Good luck blending your new role as a tech executive with mom life and keynote speaking! I’m rooting for you, as always. John.” In Gift-ology, you’ll learn how to become an exceptional gift-giver like John that will create “wow” experiences for your customers. 

Giftology

By John Ruhlin,

Why should I read it?

1 author picked Giftology as one of their favorite books, and they share why you should read it.

What is this book about?

Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources.

What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you’ll discover…

*Why Giftology isn’t an expense…it’s an investment that can pay off with huge dividends.
*How to practice Giftology on a tight budget… it’s easy and very…


Human-Centered Communication

By Ethan Beute, Stephen Pacinelli,

Book cover of Human-Centered Communication: A Business Case Against Digital Pollution

Human-Centered Communication has had a huge impact on my speaking career and business strategies. Among many lessons in this book, authors Ethan Beute and Stephen Pacinelli drive home the power of video to connect in a more personal and intentional way. Since becoming friends with Ethan, I’ve started incorporating videos at strategic moments along my client journey: I respond to leads with personalized videos, I embed video messages in proposals, and I record custom videos for companies to promote the event on their social platforms. The tactics outlined in Human-Centered Communication have helped me break through the digital noise and convert more leads, while improving my presentation skills on stage. 

Human-Centered Communication

By Ethan Beute, Stephen Pacinelli,

Why should I read it?

1 author picked Human-Centered Communication as one of their favorite books, and they share why you should read it.

What is this book about?

We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.

The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your…


Soundtracks

By Jon Acuff,

Book cover of Soundtracks: The Surprising Solution to Overthinking

Jon Acuff is one of my favorite authors. His book Soundtracks is about the stories we tell ourselves. More precisely, it’s about how to challenge the repetitive negative self-talk so many of us are plagued by—talk he refers to as “soundtracks” playing over and over in our heads—with new soundtracks, aka positive talk. If you don’t believe that you deserve superfans, it’s going to be very hard to create them. Jon proposes this simple framework for over- coming negative thoughts: “Retire. Replace. Repeat.” As someone who became a keynote speaker kind of accidentally, I’ve experienced a lot of self-doubt. Jon’s book has truly helped me manage my overthinking and regain confidence. I’ve probably ordered close to 30 copies of Soundtracks off Amazon to give to people because I love it so much!

Soundtracks

By Jon Acuff,

Why should I read it?

1 author picked Soundtracks as one of their favorite books, and they share why you should read it.

What is this book about?

Overthinking isn't a personality trait. It's the sneakiest form of fear.

It steals time, creativity, and goals. It's the most expensive, least productive thing companies invest in without even knowing it. And it's an epidemic. When New York Times bestselling author Jon Acuff changed his life by transforming his overthinking, he wondered if other people might benefit from what he discovered. He commissioned a research study to ask 10,000 people if they struggle with overthinking too, and 99.5 percent said, "Yes!"

The good news is that in Soundtracks, Acuff offers a proven plan to change overthinking from a super problem…


Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Why should I read it?

1 author picked Valuable Content Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…


Traffic Secrets

By Russell Brunson,

Book cover of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

The Traffic Secrets book will teach you how to attract your dream customers to your websites and sales funnels. 

The author, Russell Brunson, is the CEO and co-founder of Clickfunnels (a software company). 

He is also the author of the bestselling books DotCom Secrets and Expert Secrets.

In his Traffic Secrets book, Russell Brunson reveals 20 of the most effective ways to increase the traffic in your funnel.

Traffic Secrets

By Russell Brunson,

Why should I read it?

1 author picked Traffic Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your…


Expert Secrets

By Russell Brunson,

Book cover of Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers

If you are an expert at something and you want to build a business around your expertise, then Expert Secrets is your guide. Russell Brunson has several other very successful books, but for me, this is the starting point on your expert journey. Once you have mastered how to package and talk about your expertise in a way that enrolls others, then you are well on your way to the success you are seeking. Russell shows you how to simplify your message, address resistance, and develop what he calls “unlimited free customers”. He shows you exactly how to bridge your customers from their current situation to where they want to be using your expertise. If done correctly, your target customers will be banging your door down to hire you for your expertise to accelerate their own personal goals and elevate your income!

Expert Secrets

By Russell Brunson,

Why should I read it?

1 author picked Expert Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . .

But only if you know…


How Clients Buy

By Tom McMakin, Doug Fletcher,

Book cover of How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services

The part about consulting many people hate is the selling bit. Well what better way to go into a conversation in which you are trying to sell your services than with an understanding of the process clients go through to buy? This book provides a useful understanding of the client’s viewpoint of consulting. Although I think it is of best use to those in sales roles in larger consultants and professional services firms, there is also advice, or perhaps a way of thinking, that is useful to everyone from the biggest firm to that single freelance consultant.

How Clients Buy

By Tom McMakin, Doug Fletcher,

Why should I read it?

1 author picked How Clients Buy as one of their favorite books, and they share why you should read it.

What is this book about?

The real-world guide to selling your services and bringing in business

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This…


Escaping the Build Trap

By Melissa Perri,

Book cover of Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa is rewriting the book on modern product management. Her advice is hard-earned, practical, and useful. If you’re interested in starting a career in product management, this book offers up specifics on what exactly is product management and how to excel at it in modern, agile cultures.

Escaping the Build Trap

By Melissa Perri,

Why should I read it?

1 author picked Escaping the Build Trap as one of their favorite books, and they share why you should read it.

What is this book about?

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product…


Inspired

By Marty Cagan,

Book cover of Inspired: How to Create Tech Products Customers Love

Cagan’s book is a deep dive into the principles of modern product management. It expands on the theoretical ideas that Patton introduces in User Story Mapping, and provides many additional tips for engaging customers, experimenting with product ideas, and tracking outcomes. In addition, it deals with the organizational side of product management, so it will be valuable to people working for larger companies that need to manage staff and set up company-wide processes.

Reading this book will help you expand your views of product management, and add lots of additional tools to your thinking process.

Inspired

By Marty Cagan,

Why should I read it?

1 author picked Inspired as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to design, build, and scale products consumers can't get enough of

How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your…


5 book lists we think you will like!

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