100 books like I'll Be Back

By Shep Hyken,

Here are 100 books that I'll Be Back fans have personally recommended if you like I'll Be Back. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Steven Van Belleghem Author Of A diamond in the rough: Over a 100 specific tips to build a strong customer culture

From my list on From Steven's list on acheiving an awesome customer experience.

Why am I passionate about this?

Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.

Steven's book list on From Steven's list on acheiving an awesome customer experience

Steven Van Belleghem Why did Steven love this book?

Reflect on this: every week, you interact with thousands of brands. How many of these encounters are truly memorable? The reality is that most are mundane and easily forgotten.

What I adore about this book is how it instructs companies to excel in customer interactions at just the right moments. It's not about being extraordinary every second; it's about strategically choosing moments to make an impact.

Ever since I read this book, I've been discussing it in my keynotes almost daily. The concept instantly captivates everyone.

By Chip Heath, Dan Heath,

Why should I read it?

2 authors picked The Power of Moments as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW YORK TIMES BESTSELLER

'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT

'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg

In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in…


Book cover of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

Steven Van Belleghem Author Of A diamond in the rough: Over a 100 specific tips to build a strong customer culture

From my list on From Steven's list on acheiving an awesome customer experience.

Why am I passionate about this?

Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.

Steven's book list on From Steven's list on acheiving an awesome customer experience

Steven Van Belleghem Why did Steven love this book?

Nearly every time I engage with a company, I sense that they're underestimating the impact of genuinely delighting their customers. Creating a genuinely positive and authentic atmosphere, and demonstrating sincere goodwill, is arguably the most effective business strategy in existence.

Brittany grasps this concept exceptionally well. Her book is brimming with compelling examples and highly practical advice, enabling anyone to start applying these concepts from tomorrow onward.

By Brittany Hodak,

Why should I read it?

1 author picked Creating Superfans as one of their favorite books, and they share why you should read it.

What is this book about?

Superfans aren't just for pop stars and NBA teams.

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors?

In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak shares the proprietary five-step SUPER Fan System she developed running successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Katy Perry, the Boston Red Sox, and more. With her trademark mix of humor and sharp business insights, she combines entertaining stories from her years of working with major stars like Dolly Parton and KISS with case studies of familiar brands…


Book cover of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Brittany Hodak Author Of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

From my list on turning your customers into superfans.

Why am I passionate about this?

I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference! 

Brittany's book list on turning your customers into superfans

Brittany Hodak Why did Brittany love this book?

Never Lose A Customer Again is my go-to recommendation for readers that are interested in learning the psychology behind customer loyalty. Joey Coleman details the eight emotional stages that customers go through in the 100 days following a purchase and how you can strategically anticipate their reactions to strengthen your relationships. Everyone that has read Never Lose A Customer Again has told me that it’s helped them improve their relationships with everyone in their lives, not just their prospects and customers. 

By Joey Coleman,

Why should I read it?

1 author picked Never Lose a Customer Again as one of their favorite books, and they share why you should read it.

What is this book about?

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.

Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of…


Book cover of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

Brittany Hodak Author Of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

From my list on turning your customers into superfans.

Why am I passionate about this?

I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference! 

Brittany's book list on turning your customers into superfans

Brittany Hodak Why did Brittany love this book?

John Ruhlin is the expert in strategic gifting, and I know this from firsthand experience! A few years ago, I posted on my Facebook page that I was looking for a new blender and needed some recommendations. Several friends chimed in with suggestions. Two days later, a large box arrived: inside was a fancy new Vitamix blender. I started a yearlong CXO engagement with Experience.com a couple of weeks earlier. The note on the gift-wrapped blender said, “Good luck blending your new role as a tech executive with mom life and keynote speaking! I’m rooting for you, as always. John.” In Gift-ology, you’ll learn how to become an exceptional gift-giver like John that will create “wow” experiences for your customers. 

By John Ruhlin,

Why should I read it?

1 author picked Giftology as one of their favorite books, and they share why you should read it.

What is this book about?

Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources.

What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you’ll discover…

*Why Giftology isn’t an expense…it’s an investment that can pay off with huge dividends.
*How to practice Giftology on a tight budget… it’s easy and very…


Book cover of Human-Centered Communication: A Business Case Against Digital Pollution

Brittany Hodak Author Of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

From my list on turning your customers into superfans.

Why am I passionate about this?

I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference! 

Brittany's book list on turning your customers into superfans

Brittany Hodak Why did Brittany love this book?

Human-Centered Communication has had a huge impact on my speaking career and business strategies. Among many lessons in this book, authors Ethan Beute and Stephen Pacinelli drive home the power of video to connect in a more personal and intentional way. Since becoming friends with Ethan, I’ve started incorporating videos at strategic moments along my client journey: I respond to leads with personalized videos, I embed video messages in proposals, and I record custom videos for companies to promote the event on their social platforms. The tactics outlined in Human-Centered Communication have helped me break through the digital noise and convert more leads, while improving my presentation skills on stage. 

By Ethan Beute, Stephen Pacinelli,

Why should I read it?

1 author picked Human-Centered Communication as one of their favorite books, and they share why you should read it.

What is this book about?

We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.

The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your…


Book cover of Soundtracks: The Surprising Solution to Overthinking

Brittany Hodak Author Of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

From my list on turning your customers into superfans.

Why am I passionate about this?

I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference! 

Brittany's book list on turning your customers into superfans

Brittany Hodak Why did Brittany love this book?

Jon Acuff is one of my favorite authors. His book Soundtracks is about the stories we tell ourselves. More precisely, it’s about how to challenge the repetitive negative self-talk so many of us are plagued by—talk he refers to as “soundtracks” playing over and over in our heads—with new soundtracks, aka positive talk. If you don’t believe that you deserve superfans, it’s going to be very hard to create them. Jon proposes this simple framework for over- coming negative thoughts: “Retire. Replace. Repeat.” As someone who became a keynote speaker kind of accidentally, I’ve experienced a lot of self-doubt. Jon’s book has truly helped me manage my overthinking and regain confidence. I’ve probably ordered close to 30 copies of Soundtracks off Amazon to give to people because I love it so much!

By Jon Acuff,

Why should I read it?

1 author picked Soundtracks as one of their favorite books, and they share why you should read it.

What is this book about?

Overthinking isn't a personality trait. It's the sneakiest form of fear.

It steals time, creativity, and goals. It's the most expensive, least productive thing companies invest in without even knowing it. And it's an epidemic. When New York Times bestselling author Jon Acuff changed his life by transforming his overthinking, he wondered if other people might benefit from what he discovered. He commissioned a research study to ask 10,000 people if they struggle with overthinking too, and 99.5 percent said, "Yes!"

The good news is that in Soundtracks, Acuff offers a proven plan to change overthinking from a super problem…


Book cover of The Customer Leader

Steven Van Belleghem Author Of A diamond in the rough: Over a 100 specific tips to build a strong customer culture

From my list on From Steven's list on acheiving an awesome customer experience.

Why am I passionate about this?

Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.

Steven's book list on From Steven's list on acheiving an awesome customer experience

Steven Van Belleghem Why did Steven love this book?

The quality of customer experience significantly hinges on the leadership within an organization. Rudy and Henry do an excellent job, using compelling examples and anecdotes, to illustrate how C-level executives can adopt a more customer-centric approach in their leadership.

It's notable that few marketing or consumer experts hold C-level positions, with most executives coming from financial or technical backgrounds. In my view, this book is an invaluable resource for such professionals, aiding them in evolving into more effective leaders focused on customer needs.

By Rudy Moenaert, Henry Robben,

Why should I read it?

1 author picked The Customer Leader as one of their favorite books, and they share why you should read it.


Book cover of The Phoenix and the Unicorn: The Why, What and How of Corporate Innovation

Steven Van Belleghem Author Of A diamond in the rough: Over a 100 specific tips to build a strong customer culture

From my list on From Steven's list on acheiving an awesome customer experience.

Why am I passionate about this?

Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.

Steven's book list on From Steven's list on acheiving an awesome customer experience

Steven Van Belleghem Why did Steven love this book?

Delivering an outstanding customer experience isn't just about tweaking minor details; it's about continuously reinventing oneself to align with evolving customer expectations.

I found this book unputdownable because it presents a wide array of cases from large companies that have undergone transformative reinventions, akin to a phoenix rising from the ashes.

Peter's skill as a storyteller is exceptional, and his deep, personal involvement in these narratives elevates this book to my all-time favorite on the topic of business reinvention to remain valuable to customers.

By Peter Hinssen,

Why should I read it?

1 author picked The Phoenix and the Unicorn as one of their favorite books, and they share why you should read it.


Book cover of The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary

Joseph A. Michelli Author Of The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

From my list on customer service and customer experience.

Why am I passionate about this?

I am a New York Times #1 bestselling author of more than 10 customer experience and leadership books. When I am not reading and writing, I help leaders and entrepreneurs drive employee engagement, customer loyalty, and referrals. 

Joseph's book list on customer service and customer experience

Joseph A. Michelli Why did Joseph love this book?

If only my mail carrier were like Fred… but that’s the point. All of us can “up our game” when it comes to caring for and about others. Mark Sanborn crafted a highly accessible and engaging book that shows how everyone can “be a Fred.” The line between ordinary and extraordinary is less about resources and more about focus and effort.

By Mark Sanborn,

Why should I read it?

1 author picked The Fred Factor as one of their favorite books, and they share why you should read it.

What is this book about?

Mark Sanborn met his postman, Fred, just after he moved to Denver. Fred knocked on his door, introduced himself, and welcomed him to the neighborhood. He also asked Sanborn about himself and how he wanted his mail handled while he was away. Needless to say, Sanborn was shocked. He asked Fred more about his job and how he approached it. Fred's answers inspired him to develop motivational seminars promoting Fred's attitude and approach to life.

To embody the Fred philosophy is to realise and practise that:--Everyone can make a difference--Success is built on good relationships--You must continually create value for…


Book cover of Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Eric G. Flamholtz Author Of Growing Pains: Building Sustainably Successful Organizations

From my list on the stages and challenges of organizational growth.

Why am I passionate about this?

I'm Professor Emeritus at UCLA and have also been on the faculty of Columbia University and The University of Michigan, where I received my PhD degree. I founded Management Systems Consulting, which works with entrepreneurial firms in the US and globally to scale up, in 1978. I've served on the board of a firm (99 Cents Only Stores) that scaled up and was a NYSE listed firm. I've advised CEOs who have created global champion firms and been recognized as leaders in their space. I've authored or co-authored several books including Creating Family Business Champions; Corporate Culture: The Ultimate Strategic Advantage; Changing the Game; and Leading Strategic Change.

Eric's book list on the stages and challenges of organizational growth

Eric G. Flamholtz Why did Eric love this book?

This book is by the founder of a company that has successfully navigated the stages of growth from a start-up to a sustainably successful organization and become a global champion or recognized leader in its space. Accordingly, the book is from the “horse’s mouth.” Schultz and his coauthor take the reader on the journey of the development of one of the classic entrepreneurial successes of our time. He details the challenges, his thinking, and the responses that were made to create the Starbucks of today. The book provided s the reader with a rare opportunity to participate in the Starbucks journey from a vision to the reality of building a great company. 

By Howard Schultz,

Why should I read it?

2 authors picked Pour Your Heart Into It as one of their favorite books, and they share why you should read it.

What is this book about?

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee…


5 book lists we think you will like!

Interested in customer service, customer experience, and organizational culture?

10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about customer service, customer experience, and organizational culture.

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