The Power of Moments

By Chip Heath, Dan Heath,

Book cover of The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Book description

THE NEW YORK TIMES BESTSELLER

'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT

'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of…

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Why read it?

2 authors picked The Power of Moments as one of their favorite books. Why do they recommend it?

Reflect on this: every week, you interact with thousands of brands. How many of these encounters are truly memorable? The reality is that most are mundane and easily forgotten.

What I adore about this book is how it instructs companies to excel in customer interactions at just the right moments. It's not about being extraordinary every second; it's about strategically choosing moments to make an impact.

Ever since I read this book, I've been discussing it in my keynotes almost daily. The concept instantly captivates everyone.

In today’s world, you’re not just selling stuff—you’re creating experiences for your customers. Rather than leaving those experiences to chance, this book encourages you to craft them with care. It’s well-written and entertaining and will inspire you to think differently about the way you craft meaningful moments, for your customers and in your personal life.

From Anne's list on rethinking marketing.

Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

By Sima Dimitrijev, PhD, Maryann Karinch,

Book cover of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

Sima Dimitrijev, PhD Author Of Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

New book alert!

Why am I passionate about this?

My core value is realistic education—learning from each other’s errors and successes, but with full awareness of the difference between the determined past and the uncertain future. We can benefit from uncertainty, which I’ve been doing for a living as an engineer, academic researcher, and inventor. I make use of knowledge and science as much as possible, but I also know that strategic decisions for the uncertain future require skepticism and thinking to deal with the differences in a new circumstance. With my core value, I am passionate about sharing insights and knowledge that our formal education does not provide.

Sima's book list on realistic knowledge and decision making

What is my book about?

Everything in nature evolves by trial, error, and success—from fundamental physics, through evolution in biology, to how people learn, think, and decide.

This book presents a way of thinking and realistic knowledge that our formal education shuns. Stepping beyond this ignorance, the book shows how to deal with and even benefit from uncertainty by skeptical thinking, strategic decisions, and teamwork based on enlightened self-interests.

This bottom-up thinking is thought-provoking for leaders who wish to build teams rather than herds. The insights in the book will help you to be better prepared for the unexpected, less likely to conform when you…

Trial, Error, and Success: 10 Insights into Realistic Knowledge, Thinking, and Emotional Intelligence

By Sima Dimitrijev, PhD, Maryann Karinch,

What is this book about?

Everything in nature evolves by trial, error, and success. They didn't teach you this in school, even though you should know why the rigid laws of physics don't rule nature and don't inhibit your free-will decisions to try, fail, and succeed. As a guide to success, this book shows how skepticism, prudent use of science, and thinking lead to strategic decisions for the uncertain future.
 
Presenting real-life examples, the thinking in the book combines sharp analyses with broad analogies to show:
 
How to identify realistic knowledge and avoid harm due to overgeneralized concepts. How to create new knowledge and solve…


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