I'll Be Back

By Shep Hyken,

Book cover of I'll Be Back

Book description

How do you build a business that thrives during good times and bad? Is there a strategy that can set up  your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers.…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

2 authors picked I'll Be Back as one of their favorite books. Why do they recommend it?

I am big fan of Shep Hyken and his work. Shep is an incredibly enthusiastic customer experience storyteller, possessing a knack for providing very practical advice to businesses. In this book, he zooms in on one of the most crucial aspects of customer relationships: loyalty.

I fully agree with Shep's viewpoint that many organizations overly concentrate on acquisition, overlooking the fact that cultivating loyal fans and even ambassadors is essential for long-term success.

If you’re looking for a book on customer service or customer experience, you have to read one of Shep Hyken’s books! Shep is the world’s top customer service expert, a hall-of-fame speaker, and one of my biggest mentors (you could say I’m his superfan!). His most recent book, I’ll Be Back is my personal favorite of his because of its focus on the organizational culture that’s needed to drive a customer-centric brand. 

From Brittany's list on turning your customers into superfans.

Want books like I'll Be Back?

Our community of 10,000+ authors has personally recommended 100 books like I'll Be Back.

Browse books like I'll Be Back

5 book lists we think you will like!

Interested in customer service, customer experience, and organizational culture?

10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about customer service, customer experience, and organizational culture.

Customer Service Explore 9 books about customer service
Customer Experience Explore 9 books about customer experience
Organizational Culture Explore 42 books about organizational culture