100 books like How Clients Buy

By Tom McMakin, Doug Fletcher,

Here are 100 books that How Clients Buy fans have personally recommended if you like How Clients Buy. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Influence: The Psychology of Persuasion

Jonquil Lowe Author Of Be Your Own Financial Adviser

From my list on insights for managing your money wisely.

Why am I passionate about this?

I’m an economist who started out in stockbroking. But that felt like an exploitative industry and, looking for a more positive role, I moved to the consumer organisation Which? There, I cut my teeth helping people make the most of their money and then started my own freelance business. Along the way, I’ve worked with many clients (including financial regulators and the Open University where I now also teach), taken some of the exams financial advisers do and written 30 or so books on personal finance. The constant in my work is trying to empower individuals in the face of markets and systems that are often skewed against them.

Jonquil's book list on insights for managing your money wisely

Jonquil Lowe Why did Jonquil love this book?

Cialdini is a social psychologist who set out to explore what makes us comply with requests from strangers.

He did this from the inside by taking jobs where he was trained by various organisations to sell their wares. What makes this book so valuable is that Cialdini not only identifies six key methods of persuasion that are routinely deployed but also offers guidance on how to defend yourself against them. This has huge relevance for personal finance.

As banks and other financial institutions increase their fraud detection systems, criminals increasingly see you, the individual, as the weak link they can exploit to defraud you. Cialdini’s book is a great tool to help you detect and rebuff scammers intent on parting you from your money.

By Robert B. Cialdini,

Why should I read it?

22 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…


Book cover of The Trusted Advisor

Richard Newton Author Of The Freelance Consultant: Your Comprehensive Guide to Starting an Independent Business

From my list on for freelance consultants and management consultants.

Why am I passionate about this?

I am one of those people who has several careers going on at once. I am widely known as a professional writer and have written 18 books, mostly professional and business books, but I have also written in the self-help genre and some fiction. In parallel with this, I am an independent consultant and have run my consultancy business Enixus Limited for almost 20 years helping large organisations worldwide with complex change programmes. Most of my business books weave together my love of writing with my professional interests and experiences.

Richard's book list on for freelance consultants and management consultants

Richard Newton Why did Richard love this book?

This was the book that really got me thinking about consultancy, professional services and that broad category of work that you get paid to help people because of what you know. The central topic of this book is trust. Now we all understand what trust is – or at least we think we do. But when faced with the challenge of building trust many of us stumble. This book breaks trust down into its component parts and explores how you can use this understanding to build trust. Trust building is essential whenever you offer service to someone else, especially when it is an intangible service like consultancy. Every consultant and every freelancer should read this book.

By David H. Maister, Charles H. Green, Robert M. Galford

Why should I read it?

1 author picked The Trusted Advisor as one of their favorite books, and they share why you should read it.

What is this book about?

Integrating detailed analysis, illuminating examples, and a hands-on approach, this practical business handbook explores the essential components and benefits of developing trust-based relationships in the corporate world.


Book cover of Humble Inquiry: The Gentle Art of Asking Instead of Telling

Richard Newton Author Of The Freelance Consultant: Your Comprehensive Guide to Starting an Independent Business

From my list on for freelance consultants and management consultants.

Why am I passionate about this?

I am one of those people who has several careers going on at once. I am widely known as a professional writer and have written 18 books, mostly professional and business books, but I have also written in the self-help genre and some fiction. In parallel with this, I am an independent consultant and have run my consultancy business Enixus Limited for almost 20 years helping large organisations worldwide with complex change programmes. Most of my business books weave together my love of writing with my professional interests and experiences.

Richard's book list on for freelance consultants and management consultants

Richard Newton Why did Richard love this book?

Over a number of decades, Schein has been one of the guiding thinkers in professional services and consultancy. His books are always worth reading as the advice is sounds and practical. In this book he talks about how it is better, and more productive, to help people by the practice of asking questions rather than giving answers. The model in the book goes completely against the stereotype of the consultant as a brash and overconfident individual pretending to be an expert who can tell anyone the answer to any question. Instead, Schein proposes a model that would be more familiar to those with a coaching background. It is brilliant advice.

By Edgar H. Schein, Peter A. Schein,

Why should I read it?

1 author picked Humble Inquiry as one of their favorite books, and they share why you should read it.

What is this book about?

This worldwide bestseller offers simple guidance for building the kind of open and trusting relationships vital for tackling global systemic challenges and developing adaptive, innovative organizations—over 200,000 copies sold and translated into seventeen languages!

We live, say Edgar and Peter Schein, in a culture of “tell.” All too often we tell others what we think they need to know or should do. But whether we are leading or following, what matters most is we get to the truth. We have to develop a commitment to sharing vital facts and identifying faulty assumptions—it can mean the difference between success and failure.…


Book cover of Million Dollar Consulting: The Professional's Guide to Growing a Practice

Stu Heinecke Author Of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth

From my list on to ignite a creative entrepreneurial spirit.

Why am I passionate about this?

Throughout my oddly circuitous career, my mission has always been to help clients grow their businesses. Along the way, I’ve come up with some pretty useful insights and innovations. I mixed cartoons (I’m also one of the WSJ cartoonists) with direct marketing and created a new genre that broke many response records. Then I wrote How to Get a Meeting with Anyone, which helped readers drastically improve their sales results (and was named one of the top 64 sales books of all time). And now, How to Grow Your Business Like a Weed adapts nature’s ultimate growth model for business use, to produce explosive, sustainable growth. 

Stu's book list on to ignite a creative entrepreneurial spirit

Stu Heinecke Why did Stu love this book?

I enjoyed Alan Weiss’ book, Million Dollar Consulting, for its refreshingly hard-nosed look at dealing with clients. A business can’t exist without them, but contrary to conventional wisdom, the customer isn’t always right. They’re often difficult, stubborn, and think they know more about a given subject than the expert staring them in the face. Weiss’ book is a practical course on landing and working effectively with clients, especially getting paid what you’re worth. If your business model includes working with high-end clients, this book is a treasure map for growth.

By Alan Weiss,

Why should I read it?

2 authors picked Million Dollar Consulting as one of their favorite books, and they share why you should read it.

What is this book about?

Build a thriving consultancy with the updated edition of this classic bestseller

Having inspired generations of consultants and entrepreneurs around the world, the "Rock Star of Consulting" Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.

Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition to guidance on raising capital, attracting clients, and creating a marketing plan, he also gives brand new step-by-step advice on:

* Harnessing today's global opportunities
*…


Book cover of Flawless Consulting: A Guide to Getting Your Expertise Used

Howard M. Guttman Author Of When Goliaths Clash: Managing Executive Conflict to Build a More Dynamic Organization

From my list on managing those "keep you up at night" organizational issues.

Why am I passionate about this?

I am the principal of Guttman Development Strategies (GDS), an organization development firm that works with senior executives and their teams in major corporations globally to build horizontal, high-performance teams, provide leadership coaching, and develop leadership skills. I am a speaker and author of three acclaimed management books and dozens of articles in business publications.

Howard's book list on managing those "keep you up at night" organizational issues

Howard M. Guttman Why did Howard love this book?

Consultants come in many flavors. Some are content consultants; others focus on technology; still others deal with the “soft side.” Regardless of how consultants work their magic, this book lays out clearly and in fair detail the ABCs of “flawless” consulting.

The key question is: How can consultants leverage their impact in the absence of control? I find this book a valuable guide to answering this tough question. It covers the waterfront from the contracting process to overcoming client resistance to providing feedback, which is often a major roadblock to a consultant’s success.

This book should be required reading for all consultants, especially those who are new to the task. 

By Peter Block,

Why should I read it?

1 author picked Flawless Consulting as one of their favorite books, and they share why you should read it.

What is this book about?

An expert discussion of the timeless fundamentals and latest tools that form the foundation of successful influencing

Renowned consultant and author Peter Block delivers the latest and fourth edition of his best-selling Flawless Consulting, an intuitive and insightful step-by-step guide to the five phases of effective consulting. The book offers a deep exploration of the skills, tools, and behaviors required to successfully influence others. You'll see exactly what you need to say and do to help others achieve their goals, whether you are an internal or external consultant or anyone in a leadership position who wants to build effective partnerships…


Book cover of Follow Up Sales Strategies

Debra Eckerling Author Of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals

From my list on to read before attending a conference.

Why am I passionate about this?

I am a goal-setting expert with a specialty in Event Outcome Optimization. Through speaking, workshops, and consulting, I help individuals and teams get the most value from the events they attend. Conferences are essential for professional development, whether in-person or virtual. And they can be more than just fun. When you set goals and approach them properly, conferences can be a bounty of new connections, education, and information!

Debra's book list on to read before attending a conference

Debra Eckerling Why did Debra love this book?

Meeting new people at an event is one thing. Being able to follow up and follow through consistently gives you a huge edge for turning prospects into clients. Yet, most people, including entrepreneurs, consultants, and employees, struggle with this.  

In Follow Up Sales Strategies, author Wanda Allen simplifies the process. She shares how to develop a proper mindset and effective habits, as well as her proven follow-up systems, designed to increase sales pipelines, improve performance, and strengthen relationships.

Get organized, so you can get the most out of the relationships you develop through conferences.

Book cover of Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers

Peter Lange Author Of Free Enterprise

From my list on elevating your income.

Why am I passionate about this?

As a 15-year-old, Peter started his first business remodeling houses. He hired help older than him so they could drive him to the job sites. Peter used this first business to help finance his college education. After graduating from the University of Kansas, Peter started his career working in the Space Shuttle Mission Control Center at NASA's Johnson Space Center in the Houston, TX metro, and in the evenings, Peter received his M.B.A. from the University of Houston. It was through his initial career experiences, that Peter discovered he wanted to help businesses become the best that they could be in pursuit of their vision.

Peter's book list on elevating your income

Peter Lange Why did Peter love this book?

If you are an expert at something and you want to build a business around your expertise, then Expert Secrets is your guide. Russell Brunson has several other very successful books, but for me, this is the starting point on your expert journey. Once you have mastered how to package and talk about your expertise in a way that enrolls others, then you are well on your way to the success you are seeking. Russell shows you how to simplify your message, address resistance, and develop what he calls “unlimited free customers”. He shows you exactly how to bridge your customers from their current situation to where they want to be using your expertise. If done correctly, your target customers will be banging your door down to hire you for your expertise to accelerate their own personal goals and elevate your income!

By Russell Brunson,

Why should I read it?

2 authors picked Expert Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more. . . .

But only if you know…


Book cover of Monster Loyalty: How Lady Gaga turns Followers into Fanatics

Robert Skrob Author Of Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses

From my list on growing fans who become your best customers.

Why am I passionate about this?

I am an expert in customer retention and membership growth with 30 years of experience working with businesses across more than 80 industries. As the President of Be Unleavable, Inc., I specialize in helping subscription companies grow their membership and create loyal, dedicated customer bases. I have authored several books on the subject, including the widely-acclaimed Retention Point, which teaches businesses how to foster a group of excited fans who become their best customers and recommend the business to others. My focus is helping businesses foster long-term relationships with their customers rather than having a series of “one-night stands.”

Robert's book list on growing fans who become your best customers

Robert Skrob Why did Robert love this book?

This is a captivating read that delves into the world of creating a fan base for any business.

Using Lady Gaga as a fun and intriguing example, the book demonstrates how she cultivated a loyal following while many talented artists struggle to gain recognition. Huba's choice of subject matter not only adds an element of entertainment but also highlights the effectiveness of Gaga's strategy.

The book breaks down the process into easy-to-follow steps that anyone can implement within their own business. One key lesson from Monster Loyalty is to "Make Them Feel Like Rock Stars," emphasizing the importance of making your fans feel special by acknowledging their contributions, highlighting their input, and incorporating their submissions into your work.

What sets this book apart is the simple template it provides, making it straightforward to apply the principles in a business setting.

By Jackie Huba,

Why should I read it?

1 author picked Monster Loyalty as one of their favorite books, and they share why you should read it.

What is this book about?

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her "Little Monsters" - passionate fans who look to her not just for music but also for joy, inspiration, and…


Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

By Sonja Jefferson, Sharon Tanton,

Why should I read it?

1 author picked Valuable Content Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…


Book cover of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Brittany Hodak Author Of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

From my list on turning your customers into superfans.

Why am I passionate about this?

I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference! 

Brittany's book list on turning your customers into superfans

Brittany Hodak Why did Brittany love this book?

Never Lose A Customer Again is my go-to recommendation for readers that are interested in learning the psychology behind customer loyalty. Joey Coleman details the eight emotional stages that customers go through in the 100 days following a purchase and how you can strategically anticipate their reactions to strengthen your relationships. Everyone that has read Never Lose A Customer Again has told me that it’s helped them improve their relationships with everyone in their lives, not just their prospects and customers. 

By Joey Coleman,

Why should I read it?

1 author picked Never Lose a Customer Again as one of their favorite books, and they share why you should read it.

What is this book about?

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.

Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of…


5 book lists we think you will like!

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