What Clients Love

By Harry Beckwith,

Book cover of What Clients Love: A Field Guide to Growing Your Business

Book description

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to…

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Why read it?

1 author picked What Clients Love as one of their favorite books. Why do they recommend it?

This book is a game-changer for anyone who wants to grow their business and make their clients fall in love with them.

It's all about understanding what your clients really want and need, and then delivering it to them in a way that is authentic and meaningful. 

I love Beckwith's short-chapter writing style as it’s very easy to read, and his insights are incredibly valuable.

Putting his thoughts into practice, like “Respect your client’s time,” “Be specific,” “Before you pick a name, test it.” “Take time and write notes by hand.”…will all help make you more relevant and more trusted…

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Tap Dancing on Everest by Mimi Zieman,

Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

The team attempts a new route up…

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