Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didn’t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.
I wrote
Many Worlds, One Life: A Remarkable Journey from Farmhouse to the Global Stage
Peter F. Drucker is the most famous and influential management thinker of the 20th century. He grew up in the Austro-Hungarian Empire, which fell at the end of the First World War. His classic education, his knowledge of history, his broad horizons, his understanding of business processes make him unique among management thinkers. He outshines them all. And he is an outstanding, captivating writer. Anyone who wants to learn and understand about management must read this book. I have read it three times. I mourn this late friend.
"It is [a] belief in diversity and pluralism and the uniqueness of each person that underlies all my writings ..." -from the Preface. Regarded as the most influential and widely read thinker on modern organizations and their management, Peter Drucker has also established himself as an unorthodox and independent analyst of politics, the economy, and society. A man of impressive scope and expertise, he has paved significant inroads in a number of key areas, sharing his knowledge and keen insight on everything from the plight of the employee and the effects of technology to the vicissitudes of the markets and…
Horst Schulze started as a bellboy and became the best hotelier in the world. He is the one who created the leading hotel chain Ritz Carlton. He won the Baldridge Quality Award twice. No one else has achieved that. But what's really interesting about this book is not the result, but the way he got there: how did he achieve this great goal?
Anyone involved in service can learn extremely valuable lessons from this book. And in the process, you will also get to know Horst Schulze as a person. Because at the core of him lies the secret of success; he is a role model and leader.
Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry.
For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his…
Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.
The book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the…
In my life I have only met two real adventurers. One of them was Gerhard Neumann, a.k.a. Herman the German. Since his mother was Jewish, he left Nazi Germany and went to China. There he made his way as an engineer for the Flying Tigers and achieved technical miracles. He fled across Asia to escape Mao Tse Tung. Only a few years later, he became CEO of General Electric Aircraft Engines, the global market leader. Neumann developed both the best-selling military and commercial jet engines. But he always remained an adventurer.In the Death Valley, he flew supersonically below sea level. In Mexico, his plane crashed, but he survived. As a sailor, he got into distress at sea and survived. And he had a motto that I've adopted myself in business: Feel unsafe!
Herman the German"This fascinating and amusing account of his life is told by a colorful and highly capable German who became one of America's most successful technical managers in the development of jet engines for aircraft."-David S. Lewis ChairmanGeneral Dynamics Corporation "Not only has Gerhard Neumann's life been filled with exotic and exciting adventures, but he was a highly successful engineer and executive-truly a superior individual and one of my favorite people."-Sanford N. McDonnellChairman, McDonnell Douglas Corporation "Readers of Gerhard's book will probably come to the same conclusion I formed while doing business with him; there is still room in…
Ray Dalio is well known as the founder of the investment firm Bridgewater Associates and a successful investor. He has systematically worked his way up. This career pattern is not unusual for successful people and not the main reason why I recommend this book. What impressed me much more was the clarity with which he formulated his principles and, above all, the stringency with which he then implemented these principles. This requires an unusual discipline and perseverance that I, myself an entrepreneur, envy Ray Dalio for. Anyone who manages to apply this method will be successful.
"Significant...The book is both instructive and surprisingly moving." -The New York Times
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past forty years to create unique results in both life and business-and which any person or organization can adopt to help achieve their goals.
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in…
The CEO of Nestlé, the world’s largest food company, says: “This book tells Hermann Simon’s amazing story in a compelling way.” And the former CEO of Samsung Electronics adds: “I bought the book and finished it on the spot.” This book shows how a farmboy from virtually the “middle ages” can become a global player – an enormous encouragement for ambitious young people independent of what their background is.
Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.
The team attempts a new route up the East Face without the use of supplemental oxygen, Sherpa support, or chance for rescue. When three climbers disappear during their summit attempt, Zieman reaches the knife edge of her limits and digs deeply to fight for the climbers’ lives and to find her voice.
The plan was outrageous: A small team of four climbers would attempt a new route on the East Face of Mt. Everest, considered the most remote and dangerous side of the mountain, which had only been successfully climbed once before. Unlike the first large team, Mimi Zieman and her team would climb without using supplemental oxygen or porter support. While the unpredictable weather and high altitude of 29,035 feet make climbing Everest perilous in any condition, attempting a new route, with no idea of what obstacles lay ahead, was especially audacious. Team members were expected to push themselves to their…
