100 books like Online Marketing for Busy Authors

By Fauzia Burke,

Here are 100 books that Online Marketing for Busy Authors fans have personally recommended if you like Online Marketing for Busy Authors. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Book Title Generator: A Proven System in Naming Your Book

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

From my list on marketing for self-publishing authors.

Why am I passionate about this?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

Joel's book list on marketing for self-publishing authors

Joel Stafford Why did Joel love this book?

The title is the first thing people will see, so it needs to be done right. It can make a difference or push people away. The author analyzes a few cases that show how important the title is. If you fail to draw some attention, you can call it a day – it is game over.

The book brings great marketing value and you will love it for the author's well-kept secrets. You will learn how to alter the title to boost sales, the power of alliteration and numbers, the importance of keyword research upfront, and other details to draw attention.

By Scott Lorenz,

Why should I read it?

1 author picked Book Title Generator as one of their favorite books, and they share why you should read it.

What is this book about?

It’s the first thing they see…
…and if done right, can make all the difference.
Is your Title designed to sell?

George Orwell’s dystopian novel 1984 started out as The Last Man in Europe and Dracula was originally titled Dead/Un- Dead. Would Harper Lee’s renowned classic, To Kill a Mockingbird, have done as well as Atticus?

What will they read next?

If the title doesn’t grab them, it’s game over.

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the…


Book cover of How to Market a Book

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

From my list on marketing for self-publishing authors.

Why am I passionate about this?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

Joel's book list on marketing for self-publishing authors

Joel Stafford Why did Joel love this book?

Writing a book is not the hardest part in the process, but marketing and selling it. This is one of the best marketing books for self-published authors and you will love how clear, concise and straightforward it is – no general stuff, but straight to the point.

You will find out how to alter your mindset in order to boost sales, how to write books and turn this venture into a career, how to get Amazon to actually market the book for you, how to get potential readers on the mailing list before releasing the book and so on.

By Ricardo Fayet,

Why should I read it?

1 author picked How to Market a Book as one of their favorite books, and they share why you should read it.

What is this book about?

Writing a book is hard. Marketing it can be even harder.

Marketing a book in 2022 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it.

But here’s a little secret: you don’t need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales… in a minimum amount of time.…


Book cover of Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

From my list on marketing for self-publishing authors.

Why am I passionate about this?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

Joel's book list on marketing for self-publishing authors

Joel Stafford Why did Joel love this book?

This book shows why interruption marketing (phone calls, TV ads, or people at your door) no longer works and focuses on a new way to gain attention from potential readers. This is about giving people something for their attention.

The author will give you a completely different and modern way to advertise products. Find out how to develop healthy and long-term relationships with your readers, how to increase awareness and boost your selling chances overnight.

By Seth Godin,

Why should I read it?

1 author picked Permission Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing.


Book cover of Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity

Joel Stafford Author Of The First 100 Days of Your Book: Book Marketing for Self-Published Authors

From my list on marketing for self-publishing authors.

Why am I passionate about this?

A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown. 

Joel's book list on marketing for self-publishing authors

Joel Stafford Why did Joel love this book?

Whether this is your first book, or you are already experienced, this book will give you some great value by teaching you how to increase book sales, building a brand, and making sure your book stands out in the crowd. Everything is detailed in step-by-step instructions for easy application in real life.

Furthermore, you will learn how to come up with more speaking engagements and interviews, connect with influencers and gain more notoriety and create a solid fan base that will spread the word. Everything goes in small details, so it makes no difference how experienced you are – follow these steps and your book will skyrocket.

By Rob Eagar,

Why should I read it?

1 author picked Sell Your Book Like Wildfire as one of their favorite books, and they share why you should read it.

What is this book about?

Note from the author: This book, published in 2012, is outdated and out of print. For my most up-to-date, expert, marketing advice for authors, please refer to my new collection of books called The Author's Guide Series.

In Sell Your Book Like Wildfire, marketing expert Rob Eagar explains how to use the best promotional methods available to get your book noticed and drive sales. You'll learn how to: Increase your book sales by driving readers to bookstores and online retailers Build a brand that makes your books stand out from the crowd Secure more media interviews and speaking engagements Connect…


Book cover of How to Promote Your Book: A Practical Guide to Publicizing Your Own Title

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

Once you decide how you are going to publish your book, you will have to promote it, whether self-publishing or traditional publishing, in order to sell it. Dr. Jan Yager’s book is your next step to learn book promotion and offers the details behind the next steps on your book marketing journey.

Yager has written over 50 books, both traditionally published and self-published. She has pretty much seen it all and recognized that authors needed a detailed guide for how and where to market their books. She decided to write a book dedicated to book promotion by presenting material in a logical fashion, in the order of any book launch promotion timeline.

The sections of her book make sense and are easy to follow for authors: The first section is about what to do before your book is published. The second section is about what to do after your book…

By Jan Yager,

Why should I read it?

1 author picked How to Promote Your Book as one of their favorite books, and they share why you should read it.

What is this book about?

"Writing a great book is the easy part. Getting people to buy the book is wicked hard. Jan’s book shows you what promotion to do so you increase the possibility that your book becomes a bestseller.”

―Jeffrey Fox,bestselling author,How to Become a Rainmaker

"Being an author is 50% creative and 50% promotion. Jan Yager's comprehensive and practical book, How to Promote Your Book, tells authors exactly what they need to know and do to promote their book. I'm recommending it to all the authors I know including those whose books I share through my Bedside Reading program."

―Jane Ubell-Meyer, CEO,…


Book cover of 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

Andreas Ioannou Author Of Entrepreneur Makeover

From my list on digital marketing that will help you to stand out.

Why am I passionate about this?

I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.

Andreas' book list on digital marketing that will help you to stand out

Andreas Ioannou Why did Andreas love this book?

You need a consistent social media marketing plan in order to create a successful business. 

Andrew Macarthy's Social Media Marketing Tips features hundreds of actionable strategies for different social media platforms, including Facebook, Instagram, Pinterest, and more. 

The readers of this book will find useful guidelines for establishing their social media presence. The social media strategies are divided into chapters, so the readers can easily find the appropriate information quickly.

By Andrew Macarthy,

Why should I read it?

1 author picked 500 Social Media Marketing Tips as one of their favorite books, and they share why you should read it.

What is this book about?

*** Updated in DECEMBER 2022! *** The most up-to-date social media book for small businesses and entrepreneurs!***

Transform your social media marketing in minutes!

Struggling to use social media to find new customers? Tired of posting and getting no likes and comments? Or just overwhelmed and don't even know where to begin?

You know you need social media to get promote your business. But, most small business owners just "post and hope," then get tired and frustrated when the likes, comments, and sales don't come rolling in. "Countless hours spent creating content, and for what? Other people are doing well,…


Book cover of Let's Get Visible: How To Get Noticed And Sell More Books

Scott Lorenz Author Of Book Title Generator: A Proven System in Naming Your Book

From my list on how to market and promote a book.

Why am I passionate about this?

I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern. 

Scott's book list on how to market and promote a book

Scott Lorenz Why did Scott love this book?

In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.

The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.

By David Gaughran,

Why should I read it?

1 author picked Let's Get Visible as one of their favorite books, and they share why you should read it.

What is this book about?

Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.

There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.

In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:

* Leverage Amazon's famous recommendation engine to…


Book cover of Dan Poynter's Self-Publishing Manual: How to Write, Print and Sell Your Own Book

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to make… to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

Whether you decide to self-publish, hybrid publish, independently publish, or traditionally publish, reading this book is a must.

Mr. Poynter covers the details of book creation and the publishing process in order, in a gentle and easy-to-understand way. Even the font of the text is large and easy on the eyes.  Poynter describes the details of self-publishing (and traditional publishing) and incudes resources and actual industry contacts so that the reader can literally create their own self-publishing company and publish, distribute and sell their book. As you know, the publishing industry changes rapidly and some of topics covered, like book distribution, has changed a bit but the overall description of publishing, the publishing timeline, and creating a book publishing company holds true. 

This bright, red book holds a special place in my heart. When I was trying to find an agent/publisher for my first book, with no luck, this is…

By Dan Poynter,

Why should I read it?

1 author picked Dan Poynter's Self-Publishing Manual as one of their favorite books, and they share why you should read it.

What is this book about?

The Self-Publishing Manual, more effectively and successfully than any other book, has turned writers with an idea into successful authors with books by providing solid, usable information in clear, concise, readable lanugage. This is not the stuff of theory, it is the product of hard-earned experience.


Book cover of Branded Interactions: Marketing Through Design in the Digital Age

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why did Jamie love this book?

As a graphic designer who moved into UX/UI design, this book really appeals to me.

It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about…

The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace. 

By Marco Spies, Katja Wenger,

Why should I read it?

1 author picked Branded Interactions as one of their favorite books, and they share why you should read it.

What is this book about?

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It…


Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

Cheryl Kaye Tardif Author Of How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

From my list on for authors who want to increase book sales.

Why am I passionate about this?

I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.

Cheryl's book list on for authors who want to increase book sales

Cheryl Kaye Tardif Why did Cheryl love this book?

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

By Seth Godin,

Why should I read it?

3 authors picked This Is Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…


5 book lists we think you will like!

Interested in marketing, self-publishing, and social media?

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