Fans pick 100 books like Permission Marketing

The title is the first thing people will see, so it needs to be done right. It can make a difference or push people away. The author analyzes a few cases that show how important the title is. If you fail to draw some attention, you can call it a day – it is game over.

The book brings great marketing value and you will love it for the author's well-kept secrets. You will learn how to alter the title to boost sales, the power of alliteration and numbers, the importance of keyword research upfront, and other details to draw attention.

Writing a book is not the hardest part in the process, but marketing and selling it. This is one of the best marketing books for self-published authors and you will love how clear, concise and straightforward it is – no general stuff, but straight to the point.

You will find out how to alter your mindset in order to boost sales, how to write books and turn this venture into a career, how to get Amazon to actually market the book for you, how to get potential readers on the mailing list before releasing the book and so on.

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

Whether this is your first book, or you are already experienced, this book will give you some great value by teaching you how to increase book sales, building a brand, and making sure your book stands out in the crowd. Everything is detailed in step-by-step instructions for easy application in real life.

Furthermore, you will learn how to come up with more speaking engagements and interviews, connect with influencers and gain more notoriety and create a solid fan base that will spread the word. Everything goes in small details, so it makes no difference how experienced you are – follow these steps and your book will skyrocket.

I first read this book over twenty years ago, and it still resonates. Steel shows how they thought things through at Goodby, Silverstein & Partners, and, as director of account planning, he would know. Steel starts from the consumer’s point of view, which is where ads themselves should start but too often don’t. He helps us see the psychology that underlies great advertising. Smart, witty, well written—full of memorable insights and delicious examples. It’s over twenty years old, yes, but until human nature changes, this book will be relevant.

Randall Rothenberg, an advertising industry reporter for The New York Times, applied the Tracy Kidder Method of journalistic immersion in a process or profession to a single advertising campaign from start to finish. He chose wisely, focusing on the then up-and-coming Weiden + Kennedy—an ad agency riding the success of Nike’s “Bo Knows” commercials. His choice of product? Subaru of America, which, at the time, was the cellar-dweller of Japanese imports. Rothenberg effortlessly captures the high-stakes tension of the ad industry while not neglecting aspects of the industry that are more smoke and mirrors than research-grounded truths.

Rothenberg is exceptional at providing windows into advertising history as his story unfolds. Throughout the span of the campaign, he unsparingly documents inspiration, idiocy (W+K assigns a creative director who hates cars), and an intimate look at how advertising works.

Whether you decide to self-publish, hybrid publish, independently publish, or traditionally publish, reading this book is a must.

Mr. Poynter covers the details of book creation and the publishing process in order, in a gentle and easy-to-understand way. Even the font of the text is large and easy on the eyes.  Poynter describes the details of self-publishing (and traditional publishing) and incudes resources and actual industry contacts so that the reader can literally create their own self-publishing company and publish, distribute and sell their book. As you know, the publishing industry changes rapidly and some of topics covered, like book distribution, has changed a bit but the overall description of publishing, the publishing timeline, and creating a book publishing company holds true. 

This bright, red book holds a special place in my heart. When I was trying to find an agent/publisher for my first book, with no luck, this is… show more.

In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.

The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.

Once you decide how you are going to publish your book, you will have to promote it, whether self-publishing or traditional publishing, in order to sell it. Dr. Jan Yager’s book is your next step to learn book promotion and offers the details behind the next steps on your book marketing journey.

Yager has written over 50 books, both traditionally published and self-published. She has pretty much seen it all and recognized that authors needed a detailed guide for how and where to market their books. She decided to write a book dedicated to book promotion by presenting material in a logical fashion, in the order of any book launch promotion timeline.

The sections of her book make sense and are easy to follow for authors: The first section is about what to do before your book is published. The second section is about what to do after your book… show more.

I had always been interested in the contradictions of the American counter-culture, so I loved how Frank underscored how rebellion and dissent had such a surprisingly positive impact on the corporate world.

Far from seeing counter-cultural messages as threats to American capitalism, marketing, and advertising executives welcomed these non-conformist ideals as a fantastic way of commercializing their mundane products by connecting them with hipness and authenticity. Frank’s contrarian position jibes well with my own thoughts on the topic, and I really enjoyed how he takes the reader through the genesis of hip advertising.