Why am I passionate about this?

I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.


I wrote...

Psychedelic New York: A History of LSD in the City

By Chris Elcock,

Book cover of Psychedelic New York: A History of LSD in the City

What is my book about?

Think “LSD” and “the Sixties,” and your mind quickly drifts off to California and its legendary hippie scenes. But what…

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The books I picked & why

Book cover of The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Chris Elcock Why did I love this book?

I had always been interested in the contradictions of the American counter-culture, so I loved how Frank underscored how rebellion and dissent had such a surprisingly positive impact on the corporate world.

Far from seeing counter-cultural messages as threats to American capitalism, marketing, and advertising executives welcomed these non-conformist ideals as a fantastic way of commercializing their mundane products by connecting them with hipness and authenticity. Frank’s contrarian position jibes well with my own thoughts on the topic, and I really enjoyed how he takes the reader through the genesis of hip advertising.

By Thomas Frank,

Why should I read it?

1 author picked The Conquest of Cool as one of their favorite books, and they share why you should read it.

What is this book about?

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. In the 1950s, Madison Avenue deluged the country with images of junior executives, happy housewives and idealized families in tail-finned American cars. But the author of this study seeks to show how, during the "creative revolution" of the 60s, the ad industry turned savagely on the very icons it had created, using brands as signifiers of rule-breaking,…


Book cover of Imagine Nation: The American Counterculture of the 1960's and 70's

Chris Elcock Why did I love this book?

This is a collection I have constantly gone back to over the years and is probably my all-time favorite in the history of the counter-culture. I love the blend of rigorous research and easy reading, as well as the breadth of topics and diversity of approaches.

It is replete with thoughtful analyses and eloquent descriptions of the counter-culture, without ever giving in to the nostalgia of era or condemning it for that has gone wrong since. A great starting point if you want a good overview of the history of the American counter-culture.

By Peter Braunstein (editor), Michael William Doyle (editor),

Why should I read it?

1 author picked Imagine Nation as one of their favorite books, and they share why you should read it.

What is this book about?

Amidst the recent flourishing of Sixties scholarship, Imagine Nation is the first collection to focus solely on the counterculture. Its fourteen provocative essays seek to unearth the complexity and rediscover the society-changing power of significant movements and figures.


Book cover of Smoking Typewriters: The Sixties Underground Press and the Rise of Alternative Media in America

Chris Elcock Why did I love this book?

I love this book if only for McMillan’s hilarious chapter on the “Great Banana Hoax,” describing how the underground press convinced so many drug users to indulge in dried banana peel smoking to achieve what turned out to be a placebo high.

Much like Joshua Clark Davies’ From Head Shops to Whole Foods, this book is great at reminding us that the counter-culture was not just about self-indulgence but also about implementing new ways of living with tangible results. The underground press of the 1960s is a perfect example of stoners and radicals pooling their energy to disseminate information around the country through interstate networks.

By John McMillian,

Why should I read it?

1 author picked Smoking Typewriters as one of their favorite books, and they share why you should read it.

What is this book about?

How did the New Left uprising of the 1960s happen? What caused millions of young people--many of them affluent and college educated--to suddenly decide that American society needed to be completely overhauled?
In Smoking Typewriters, historian John McMillian shows that one answer to these questions can be found in the emergence of a dynamic underground press in the 1960s. Following the lead of papers like the Los Angeles Free Press, the East Village Other, and the Berkeley Barb, young people across the country launched hundreds of mimeographed pamphlets and flyers, small press magazines, and underground newspapers. New and cheap printing…


Book cover of Orange Sunshine: The Brotherhood of Eternal Love and Its Quest to Spread Peace, Love, and Acid to the World

Chris Elcock Why did I love this book?

This is a slightly biased choice as a historian of LSD and psychedelics, but to me, this book offers the most staggering illustration of acid-infused idealism by telling the riveting story of a group of California hoodlums turned LSD crusaders.

This dizzying page-turner takes you through the rise of evangelical acid chemists who manufactured millions of doses and had them distributed by the Brotherhood of Eternal Love, who made very little profit and often gifted their acid. A book I would have loved to write! 

By Nicholas Schou,

Why should I read it?

1 author picked Orange Sunshine as one of their favorite books, and they share why you should read it.

What is this book about?

Few stories in the annals of American counterculture are as intriguing or dramatic as that of the Brotherhood of Eternal Love.

Dubbed the "Hippie Mafia," the Brotherhood began in the mid-1960s as a small band of peace-loving, adventure-seeking surfers in Southern California. After discovering LSD, they took to Timothy Leary's mantra of "Turn on, tune in, and drop out" and resolved to make that vision a reality by becoming the biggest group of acid dealers and hashish smugglers in the nation, and literally providing the fuel for the psychedelic revolution in the process.

Just days after California became the first…


Book cover of Daughters of Aquarius: Women of the Sixties Counterculture

Chris Elcock Why did I love this book?

I found this book extremely important because it finally put to bed the myth that counter-cultural women were merely subservient to their male counterparts, while these women did so much to actually shape the counter-culture.

I recommend reading this alongside Nina Graboi’s criminally neglected autobiography–One Foot in the Future–that serves as a perfect illustration of American women successfully looking for empowerment in these counter-cultural enclaves.

By Gretchen Lemke-Santangelo,

Why should I read it?

1 author picked Daughters of Aquarius as one of their favorite books, and they share why you should read it.

What is this book about?

It was a sign of the sixties. Drawn by the promise of spiritual and creative freedom, thousands of women from white middle-class homes rejected the suburban domesticity of their mothers to adopt lifestyles more like those of their great-grandmothers. They eagerly learned 'new' skills, from composting to quilting, as they took up the decade's quest for self-realization. 'Hippie women' have alternately been seen as earth mothers or love goddesses, virgins or vamps - images that have obscured the real complexity of their lives. Gretchen Lemke-Santangelo now takes readers back to Haight Ashbury and country communes to reveal how they experienced…


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Psychedelic New York: A History of LSD in the City

By Chris Elcock,

Book cover of Psychedelic New York: A History of LSD in the City

What is my book about?

Think “LSD” and “the Sixties,” and your mind quickly drifts off to California and its legendary hippie scenes. But what if the country’s most iconic metropolis was where it had all started? 

In this new history of acid, which gives a much greater voice to some of psychedelia’s forgotten characters, you will encounter the earliest forms of psychedelic science, the birth of a colorful psychedelic art, and various forms of drug-based spirituality. Like in San Francisco, New York harbored a vibrant counter-culture led by its most notorious psychedelic advocate, Timothy Leary. Another striking feature of this story is that LSD and psychedelics never left this world capital and became a discreet but persistent feature of the Big Apple’s unique psychoactive landscape in the following decades. 

Book cover of The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Book cover of Imagine Nation: The American Counterculture of the 1960's and 70's
Book cover of Smoking Typewriters: The Sixties Underground Press and the Rise of Alternative Media in America

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Uniting the States of America: A Self-Care Plan for a Wounded Nation

By Lyle Greenfield,

Book cover of Uniting the States of America: A Self-Care Plan for a Wounded Nation

Lyle Greenfield Author Of Uniting the States of America: A Self-Care Plan for a Wounded Nation

New book alert!

Why am I passionate about this?

I’ve always been fascinated by group dynamics, large and small. Why things functioned well, why they didn’t. It’s possible my ability to empathize and use humor as a consensus-builder is the reason I was elected president of a homeowners association, a music production association, and even an agricultural group. Books were not particularly involved in this fascination! But in recent years, experiencing the breakdown of civility and trust in our political and cultural discourse, I’ve taken a more analytical view of the dynamics. These books, in their very different ways, have taught me lessons about life, understanding those with different beliefs, and finding ways to connect and move forward. 

Lyle's book list on restoring your belief in human possibility

What is my book about?

We’ve all experienced the overwhelming level of political and social divisiveness in our country. This invisible “virus” of negativity is, in part, the result of the name-calling and heated rhetoric that has become commonplace among commentators and elected leaders alike. 

My book provides a clear perspective on the historical and modern-day causes of our nation's divisive state. It then proposes easy-to-understand solutions—an action plan for our elected leaders and citizens as well. Rather than a scholarly treatment of a complex topic, the book challenges us to take the obvious steps required of those living in a free democracy. And it…

Uniting the States of America: A Self-Care Plan for a Wounded Nation

By Lyle Greenfield,

What is this book about?

Lyle Greenfield's "Uniting the States of America―A Self-Care Plan for a Wounded Nation" is a work of nonfiction and opinion. Incorporating the lessons of history and the ideas and wisdom of many, it is intended as both an educational resource and a call-to-action for citizens concerned about the politically and culturally divided state of our Union. A situation that has raised alarm for the very future of our democracy.

First, the book clearly identifies the causes of what has become a national crisis of belief in and love for our country. How the divisiveness and hostility rampant in our political…


5 book lists we think you will like!

Interested in counterculture, the 1960s, and subcultures?

Counterculture 38 books
The 1960s 21 books
Subcultures 14 books