Here are 100 books that The Conquest of Cool fans have personally recommended if you like
The Conquest of Cool.
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I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.
This is a collection I have constantly gone back to over the years and is probably my all-time favorite in the history of the counter-culture. I love the blend of rigorous research and easy reading, as well as the breadth of topics and diversity of approaches.
It is replete with thoughtful analyses and eloquent descriptions of the counter-culture, without ever giving in to the nostalgia of era or condemning it for that has gone wrong since. A great starting point if you want a good overview of the history of the American counter-culture.
Amidst the recent flourishing of Sixties scholarship, Imagine Nation is the first collection to focus solely on the counterculture. Its fourteen provocative essays seek to unearth the complexity and rediscover the society-changing power of significant movements and figures.
I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.
I love this book if only for McMillan’s hilarious chapter on the “Great Banana Hoax,” describing how the underground press convinced so many drug users to indulge in dried banana peel smoking to achieve what turned out to be a placebo high.
Much like Joshua Clark Davies’ From Head Shops to Whole Foods, this book is great at reminding us that the counter-culture was not just about self-indulgence but also about implementing new ways of living with tangible results. The underground press of the 1960s is a perfect example of stoners and radicals pooling their energy to disseminate information around the country through interstate networks.
How did the New Left uprising of the 1960s happen? What caused millions of young people--many of them affluent and college educated--to suddenly decide that American society needed to be completely overhauled? In Smoking Typewriters, historian John McMillian shows that one answer to these questions can be found in the emergence of a dynamic underground press in the 1960s. Following the lead of papers like the Los Angeles Free Press, the East Village Other, and the Berkeley Barb, young people across the country launched hundreds of mimeographed pamphlets and flyers, small press magazines, and underground newspapers. New and cheap printing…
I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.
This is a slightly biased choice as a historian of LSD and psychedelics, but to me, this book offers the most staggering illustration of acid-infused idealism by telling the riveting story of a group of California hoodlums turned LSD crusaders.
This dizzying page-turner takes you through the rise of evangelical acid chemists who manufactured millions of doses and had them distributed by the Brotherhood of Eternal Love, who made very little profit and often gifted their acid. A book I would have loved to write!
Few stories in the annals of American counterculture are as intriguing or dramatic as that of the Brotherhood of Eternal Love.
Dubbed the "Hippie Mafia," the Brotherhood began in the mid-1960s as a small band of peace-loving, adventure-seeking surfers in Southern California. After discovering LSD, they took to Timothy Leary's mantra of "Turn on, tune in, and drop out" and resolved to make that vision a reality by becoming the biggest group of acid dealers and hashish smugglers in the nation, and literally providing the fuel for the psychedelic revolution in the process.
I’ve always been fascinated by the American counter-culture and its promise to change society, be it with radical lifestyles, drugs, or creating new cultural settings. I was going to study this from a more sociological approach until I discovered the history of the psychedelic movement and its promise to create a new society by reforming American individuals from within. Although I wound up becoming more interested in what the counter-culture actually achieved rather than dwelling on its excesses, I am currently working on a new book project that will shed light on an organization that managed to achieve both.
I found this book extremely important because it finally put to bed the myth that counter-cultural women were merely subservient to their male counterparts, while these women did so much to actually shape the counter-culture.
I recommend reading this alongside Nina Graboi’s criminally neglected autobiography–One Foot in the Future–that serves as a perfect illustration of American women successfully looking for empowerment in these counter-cultural enclaves.
It was a sign of the sixties. Drawn by the promise of spiritual and creative freedom, thousands of women from white middle-class homes rejected the suburban domesticity of their mothers to adopt lifestyles more like those of their great-grandmothers. They eagerly learned 'new' skills, from composting to quilting, as they took up the decade's quest for self-realization. 'Hippie women' have alternately been seen as earth mothers or love goddesses, virgins or vamps - images that have obscured the real complexity of their lives. Gretchen Lemke-Santangelo now takes readers back to Haight Ashbury and country communes to reveal how they experienced…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
“The opposite of a good idea can still be a good idea.” Rory Sutherland is full of practical tips and examples from big brands and projects that can be applied to any business. By not being afraid of asking the dumb and obvious questions, you can open up a whole world of possibilities in your branding and experience.
HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.
"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external…
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Drew Eric Whitman is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for nearly four decades, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was a senior copywriter for the country's leading direct-to-the-consumer insurance company, and was the associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations. A popular keynote speaker at international affiliate marketing conferences, Drew’s intensive CA$HVERTISING Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.
If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!) it. Miss this, and you’re missing the Queen Mary
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
I taught writing and copywriting at Columbus College of Art & Design in Ohio for thirty-seven years (retiring as an ancient-but-somehow-still-living fossil in 2014). I taught all our majors, but most of my copywriting students were advertising and design majors. During those decades I wrote nonfiction for newspapers and magazines and copy as a freelancer for ad agencies and design studios. My copywriting book emerged from my experiences in and out of the classroom. I hope I’ve given good advice on advertising: how to think about it and how to write it. But you’ll be the judge.
In recent decades, as advertising has moved from one-way communication about product benefits to conversations with consumers about brands, someone needed to sum things up. Iezzi and the creatives she interviews do exactly that. As she presents it, “First of all, forget about making an ad… You’re making something to compete with every other piece of content, every other media experience that a person has during her waking hours.”The Idea Writers is an excellent primer on this new landscape. How do we create a brand’s story, one that consumers identify with and help propagate, if not create? How do we manage it, move it forward, spread it across various media, and make it viral? How can it become its own never-ending story?
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
I’m a professor of political science at Valdosta State University in Georgia, USA. I have long had an interest in new technology and its implications for international relations and society. I have taught classes on international relations, global public policy, and international institutions. I have also published in these areas. Since the internet has been a disruptive force in both the national and international environments, I believe, as a political scientist, that it is vital to understand its effects on existing power relationships. I hope you find the books on my list enlightening.
In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.
I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.
Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion…
