Here are 100 books that Marketing Rebellion fans have personally recommended if you like
Marketing Rebellion.
Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.
Shepherd is reader supported. When you buy books, we may earn an affiliate commission.
I think we can all agree we spend a lot of time at work. If we can help people to thrive at work, it makes such a big difference in their lives and it has such a ripple effect for the people around them. When we do well at work we do well at home. I have been working with people and organizations for over 25 years and over that time I have an instinct for the “temperature” of an organization. Work Your Magic helps you to diagnose what might be going wrong and then sets you up with a roadmap to make the changes that will make work, work again for you and your workplace.
If work is going to work again, we need to be curious. The world is moving fast and the issues we are facing are arguably more complex than ever before, so we must avoid at all costs the rigid my way or the highway thinking.
Sometimes it feels good when we lock a solution in quickly because we feel we have solved the problem perhaps ticked the box. I really encourage people to stay in the messy middle and to “think again” to make sure it is not the quick solution, but they stick with the problem solving so they get the best solution.
"THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more-it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know." -Brene Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead
The bestselling author of Give and Take and Originals examines the critical art of rethinking:…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Philip Kotler, “The Father of Modern Marketing,” credited with developing the 4 Ps of the marketing mix is still contributing to the field. In this book with his co-authors, he builds upon the foundations he helped to set up decades ago to show us how the practice of marketing has evolved and where it is headed. You’ll learn the challenges marketers face in a digital world, new strategies for tech-powered marketing, and new tactics for leveraging marketing tech. What I really learned from this book is the practice of human-centric marketing where brands behave like humans treating customers as friends. It’s all about POV where value proposition messages become useful and valuable content.
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series,…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?
Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
After working for years in the retail marketing field, I realized that digital marketing is changing the speed by which the usually slow-paced retail industry is developing. So in the rapid world of marketing where new generations bring digital to traditional marketing, I realized that everyone needs to learn about digital marketing much more because eCommerce develops at an incredibly fast pace. When my clients operate a retail business that is trying to take an eCommerce approach they need to have more wide skills in digital marketing such as building websites, installing analytics, managing social media conversations, and understanding SEO strategy with a focus on email marketing. I discovered this book that offers both hard and soft skills to understand and successfully use crucial concepts of digital marketing.
In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.
In Part 1, you’ll learn the hard skills crucial to a marketing career, like:
organic search (SEO)
paid advertising (PPC)
social media marketing
reporting & analytics
branding & copywriting
email marketing
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
You need a consistent social media marketing plan in order to create a successful business.
Andrew Macarthy's Social Media Marketing Tips features hundreds of actionable strategies for different social media platforms, including Facebook, Instagram, Pinterest, and more.
The readers of this book will find useful guidelines for establishing their social media presence. The social media strategies are divided into chapters, so the readers can easily find the appropriate information quickly.
*** Updated in DECEMBER 2022! *** The most up-to-date social media book for small businesses and entrepreneurs!***
Transform your social media marketing in minutes!
Struggling to use social media to find new customers? Tired of posting and getting no likes and comments? Or just overwhelmed and don't even know where to begin?
You know you need social media to get promote your business. But, most small business owners just "post and hope," then get tired and frustrated when the likes, comments, and sales don't come rolling in. "Countless hours spent creating content, and for what? Other people are doing well,…
A very good friend of mine wrote a great non-fiction book – I know it’s great because I read it –, and he sincerely asked for help saying “Joel you learned a bit about marketing, how can I get some traffic?”. I checked several “book promotion” websites and I was shocked how awful they were that day. I learned UI design so I decided that I can start my own book recommendation website, which will be at least user/reader friendly. Continuing my friend's story, I helped him trying the most popular promotion methods and I was surprised that there were a lot that simply don’t work and of course we found some that were nearly unknown.
Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.
This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.
If You Want People to Read Your Book, Writing It Is Only the Beginning
There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?
Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
SEO 2022 is a simple, easy-to-understand explanation of Search Engine Optimization techniques for beginners and advanced users. It is one of the best books on SEO, released by the author every year with the latest SEO trends and updates. The book focuses on search engine optimization tips and strategies for getting top rankings.
The author of the book, Adam Clarke, is Google Analytics and Google Ads certified and is also a renowned SEO consultant.
With around 250 pages, Adam shares all of his top SEO knowledge with his readers.
Learn SEO and rank at the top of Google with SEO 2022—beginner to advanced! Recently updated - EXPANDED & UPDATED JUNE 2022
No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.
In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4.…
I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.
Sean Cannell and Benji Travis have more than two decades of experience on YouTube. In this book they share their secrets that will help you to build a successful YouTube channel. The book teaches you how to grow your YouTube channel. You'll find foolproof, updated, premium video ideas to get you started on your YouTube journey. This book aims to teach you how to grow your following and make money as a video influencer. It is a complete YouTube channel growth guide for creators, business owners, digital entrepreneurs, and influencers.
NEW EDITION--FULLY REVISED AND UPDATED with over 70 pages of new content and strategies! YouTube sensations and best selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers.
This is the ultimate gameplan to grow a following and make money with the power of video.
It's not enough to make a channel and upload random videos - hoping one goes viral. Sean and Benji break down the exact framework you need to take a leap of…
When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.
This book introduced me to the concept of a complete reinvention of retail, from brick and mortar to online shops, including changes in how consumers shop.
Retail is considered slow and without the possibility for any drastic improvement. Reengineering Retail explores the revolution in retail by giving a glimpse into future developments. This book is the only one where the author’s vision is a future where every part of the existing retail experience will be transformed. The author bravely discusses the change of core economic revenue models, which helped me to understand a new potential roadmap to the future.
Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future.…
