Here are 100 books that Marketing 5.0 fans have personally recommended if you like
Marketing 5.0.
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When I was eleven, my then-boyfriend’s father asked me what I would be if I could be anything in the world. I told him I would be an author. Over a decade in HR leadership has deepened my understanding of workplace narratives. On April 10th, 2021, my mentor Bobby passed away, inspiring me to write "The Energy of Success." His wisdom fueled my mission to capture the transformative power of human connections and inclusive leadership in the workplace. This book is a testament to those stories that shaped my HR journey—rooted in empathy, purpose, and creating thriving environments for all.
I loved Adam Grant's book because he is a great storyteller who entices me with tantalizing examples of how to think like a scientist and lead with inquisition. The book not only challenged me to think differently but also shared practical tools to empower me to question my initial reactions or beliefs when presented with opposing opinions or challenges.
Grant does a great job of explaining the complex topic of what being open-minded really means. He made it easy for me to read and digest so I could put his lessons into practice and see immediate results.
"THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more-it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know." -Brene Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead
The bestselling author of Give and Take and Originals examines the critical art of rethinking:…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?
Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
The YES Syndrome could have been written yesterday.
But it was first published in 1982. Proof that the basics of good selling are not new, but have been the foundation of successful, ethical selling for decades, if not longer.
Combine the timeless customer-focused sales skills that Beveridge shares with the emerging technologies of the 21st century and salespeople will not only remain relevant, but indispensable and invaluable to buyers.
'The YES Syndrome' is much more than simplistic selling techniques or more "HOW-TO." It is a unique, complete system, from the initial "customer needs analysis" through to the sophisticated 'customer focused proposal.' These systems work. They have been proven and Don Beveridge's concepts have been embraced by corporated America.
Science is truth and always evolving as we discover new things. Like a child, scientists are always asking "Why this? Why that?" Great scientists like great artists are childlike or at least manage to harness the wonder of their childhood self. If a child is interested in the world around them they will never be bored. It will set them up for life and that's a truly precious thing.
This book is all about Macaulay's incredible draftsmanship, almost like Leonardo Davinci's.
It's full of wit and wisdom and has had to be constantly revised as new technologies emerge (I don't think we had VR Goggles in 1988). So, it's a bit like science itself.
Explainer-in-Chief David Macaulay updates the worldwide bestseller The New Way Things Work to capture the latest developments in the technology that most impacts our lives. Famously packed with information on the inner workings of everything from windmills to Wi-Fi, this extraordinary and humorous book both guides readers through the fundamental principles of machines, and shows how the developments of the past are building the world of tomorrow. This sweepingly revised edition embraces all of the latest developments, from touchscreens to 3D printer. Each scientific principle is brilliantly explained--with the help of a charming, if rather…
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
I am a huge fan of making complex things simple and understandable, Kevin does this superbly well with Futureproof. From putting the nine rules on the cover to explaining each in a way that makes you shun the Hollywood stereotypes that are burned into our brains, the book explores how AI and automation will change the way we do business and beyond. It’s a must-read.
'Kevin Roose provides a clear, compelling strategy for surviving the next wave of technology with our jobs - and souls - intact... Futureproof is the survival guide you need' Charles Duhigg, The Power of Habit
In this timely, counterintuitive, and highly practical guide to the age of A.I. and automation, a New York Times technology columnist argues that the key to success is making yourself more human, not less.
The machines are here. After decades of sci-fi doomsaying and marketing hype, advanced A.I. and automation technologies have leapt out of research labs and Silicon Valley engineering departments and into the…
A Seattle-based author, I have written eight books, including When the Red Gates Opened: A Memoir of China’s Reawakening, about the eight years I spent as Business Week’s reporter covering China, 1982-1990. In it, I give readers an inside look at China’s transformation from Maoism to modernity. A fluent speaker of Mandarin, I have traveled widely in China for over forty years and befriended Chinese people at many levels of society, leading me to a strong belief in the importance of direct cross-cultural communication and deepened mutual understanding.
Frankly, it makes me squirm to recommend this book, but it’s a topic we Americans need to understand better. Under Xi Jinping, China has expanded its use of surveillance cameras and begun a “social credit” system to track people who are—and aren’t—following the rules. Kai Strittmatter, who reported from China for a leading German newspaper for more than a decade, relies on strong research and concludes that China is Orwellian. And yet, most Chinese citizens I know do not feel watched and oppressed. I’m eager to get back to China to judge for myself.
Named a Notable Work of Nonfiction of 2020 by the Washington Post
As heard on NPR's Fresh Air, We Have Been Harmonized, by award-winning correspondent Kai Strittmatter, offers a groundbreaking look, based on decades of research, at how China created the most terrifying surveillance state in history.
China’s new drive for repression is being underpinned by unprecedented advances in technology: facial and voice recognition, GPS tracking, supercomputer databases, intercepted cell phone conversations, the monitoring of app use, and millions of high-resolution security cameras make it nearly impossible for a Chinese citizen to hide anything from authorities. Commercial transactions, including food…
I have been writing for several years now, but my undergraduate degree is in geochemistry and I have always had a keen interest in science. For me, writing and science go hand-in-hand because both represent an attempt to describe our world in different ways. Throughout my time studying science and spending time with other scientists, I became fascinated with the culture of academia and the competition that pushes people to compromise in the name of progress. We know far less than we don’t know about the universe, and speculative fiction makes a creative effort to fill in this gaping lack of knowledge while presenting us with important thought experiments.
I found the premise of The Candy House very intriguing – the novel is built around a new technology that allows you to download your consciousness.
The science is a little far-fetched (I certainly hope it is, anyway) and yet the reverberations of this fictional technology are easy to imagine in real life. The unique way in which the book is written, each chapter a window into a different life, shows how technology affects us all in small and large ways, whether we subscribe to it or not.
What I love most about this book, though, is the contrast between the intended altruistic uses for ‘Own Your Unconscious’ and the various uses which devolve from it. It all rings too true.
PULITZER PRIZE-WINNING AUTHOR OF A VISIT FROM THE GOON SQUAD A Time Magazine Must-Read 'A complex, compelling read that showcases Egan's masterful storytelling' TIME 'A dazzling feat of literary construction' VOGUE
From one of the most dazzling and iconic writers of our time comes an electrifying, deeply moving novel about the quest for authenticity, privacy, and meaning in a world where our memories are no longer our own--featuring characters from A Visit from the Goon Squad.
It's 2010. Staggeringly successful and brilliant tech entrepreneur Bix Bouton is desperate for a new idea. He's forty, with four kids, and restless when…
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
Tracey’s first book was a smash hit with tech and business folks alike for its take on where identity is going after she had a run-in with Facebook. From the initial fascinating (and frankly scary) story, Tracey explores how identity is changing and that’s important for any business out there. You’ll explore all facets of what identity means – and could mean – in the future. As we rethink ourselves and create digital twins, understanding the psychology behind this area will be business-critical in the coming years.
In the future, how many identities will you have? How many do you want? Digital technology is causing us to think differently about who we are and who we could become, but with the right knowledge we can turn this incredible capacity to our advantage.
'Who am I?' is one of the most fundamental questions of all. But it is becoming increasingly difficult to answer as technology enables us to negotiate and create many different versions of ourselves.
In our digital, data-driven world, Facebook gets a say in verifying who we are, science can alter our biology, and advances in…
