Here are 100 books that Marketing 5.0 fans have personally recommended if you like
Marketing 5.0.
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When I was eleven, my then-boyfriend’s father asked me what I would be if I could be anything in the world. I told him I would be an author. Over a decade in HR leadership has deepened my understanding of workplace narratives. On April 10th, 2021, my mentor Bobby passed away, inspiring me to write "The Energy of Success." His wisdom fueled my mission to capture the transformative power of human connections and inclusive leadership in the workplace. This book is a testament to those stories that shaped my HR journey—rooted in empathy, purpose, and creating thriving environments for all.
I loved Adam Grant's book because he is a great storyteller who entices me with tantalizing examples of how to think like a scientist and lead with inquisition. The book not only challenged me to think differently but also shared practical tools to empower me to question my initial reactions or beliefs when presented with opposing opinions or challenges.
Grant does a great job of explaining the complex topic of what being open-minded really means. He made it easy for me to read and digest so I could put his lessons into practice and see immediate results.
"THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more-it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know." -Brene Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead
The bestselling author of Give and Take and Originals examines the critical art of rethinking:…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?
Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
The YES Syndrome could have been written yesterday.
But it was first published in 1982. Proof that the basics of good selling are not new, but have been the foundation of successful, ethical selling for decades, if not longer.
Combine the timeless customer-focused sales skills that Beveridge shares with the emerging technologies of the 21st century and salespeople will not only remain relevant, but indispensable and invaluable to buyers.
'The YES Syndrome' is much more than simplistic selling techniques or more "HOW-TO." It is a unique, complete system, from the initial "customer needs analysis" through to the sophisticated 'customer focused proposal.' These systems work. They have been proven and Don Beveridge's concepts have been embraced by corporated America.
I once had a history advisor in school whom I informed that I was studying history so I could write fiction better. I saw him cringe a bit at that. Even so, I think that history and fiction–and the mystery–go together well. I am always drawn by mystery dramas–and by the drama of real lives facing and unraveling their way through real events. Of course, that led to graduate studies in cultural and intellectual history, to many years of teaching literature, and to passionate reading of mystery novels. Sparkling fiction and strong narrative history, for me, continue to stimulate a sense of wonder at human experience and this incredible universe we live in.
A secret intelligence program with Nazi scientists is described in such colorful detail that this nonfiction book riveted my attention.
What was most compelling for me was the story of how these scientists and technological experts were utilized by American ingenuity. A fascinating and well-researched history book always holds my interest.
In the chaos following WWII, many of Germany's remaining resources were divvied up among allied forces. Some of the greatest spoils were the Third Reich's scientific minds--the minds that made their programs in aerospace and rocketry the best in the world. The United States secretly decided that the value of these former Nazis' forbidden knowledge outweighed their crimes, and the government formed a covert organization called Operation Paperclip to allow them to work without the knowledge of the American public.
Drawing on exclusive interviews with dozens of Paperclip family members, with access to German archival documents (including, notably, papers available…
I’m a myth-busting feminist neuroscientist waging a campaign against the rigid gender stereotypes that govern so much of our lives and set so many onto unfulfilling paths. Seeing how often the brain gets dragged into explanations for gender gaps, I put my neuroscience hat on to check back through science and through history to find the truth behind the idea that female brains were different (aka inferior) and that their owners were therefore incompetent and incapable. What a myth! Nowhere does this play out more clearly than in the history of women in science, as shown by the books on this list.
My other fiction offer is an amazing graphic novel that cleverly characterises scientist super powers. These take the form of three unashamedly nerdy girls who find themselves drawn into the activities of a mysterious secret society founded by Marie Curie – “a clandestine society where brilliant women could pursue the furthest reaches of their intellect”. Via wonderful graphics, we are taken on a roller-coaster ride through history and science, through the revelatory power of individual sciencey skills and the even greater power of team-working. All enhanced by accessible explanations of the science concepts embedded in the story - such a great way to learn about mathematical patterns or magnetic fields in fusion reactors or brain interface technology. Have fun!
A covert team of young women--members of the Curie society, an elite organization dedicated to women in STEM--undertake high-stakes missions to save the world. A selection of the 2022 Hal Clement Notable Young Adult Books List from the American Library Association. 685123
Created by: Heather Einhorn & Adam Staffaroni; Writer: Janet Harvey; Artist: Sonia Liao; Editor: Joan Hilty
An action-adventure original graphic novel, The Curie Society follows a team of young women recruited by an elite secret society--originally founded by Marie Curie--with the mission of supporting the most brilliant female scientists in the world. The heroines of the Curie Society…
When I was a child, every year, for Christmas, I would wish for wings, pixie dust, a flying carpet… anything that would make me fly. I will never forget the first time I did: my grandfather and mother took me with them on a trip to Brussels when I was about four. That blue, those clouds, that lightness… I have never stopped chasing them since.
Really, any book or essay (or scrap of paper!) by Pico Iyer, the master of flight and finding that quiet, blue place above any clouds. The first three books in this list were to make you want to take flight. This is the how-to manual. Start it on the plane, as the engine roars to life, the wheels begin to turn… and go.
In this age of constant movement and connectedness, when so many of us are all over the place, perhaps staying in one place - and locating everything we need for peace and happiness there - is a more exciting prospect, and a greater necessity than ever before.
Through his extensive interviews with creative geniuses of our day, as well as historical records and his own life experience, acclaimed author Pico Iyer paints a picture of why so many have found such richness in stillness and how - from Marcel Proust to…
I’m a novelist who draws inspiration from my work experience as both a journalist covering tech platforms and a lawyer advising clients on tech transactions. It fascinates me how the internet has become ubiquitous in our lives, and yet it appears so rarely in popular fiction. My high school English teachers taught me that we don’t read just for escapism but to better understand the full range of human experience. Given how deeply technology shapes today’s moral problems, I believe fiction should address these issues head-on. I’m excited to share this list of books that depict how the internet is affecting us—for better and for worse.
This book resonated with me on so many levels. I first read it in 2015 while working at a tech company, and the novel gave me the language to express the unease I felt about Big Tech’s relentless push for “transparency” and “sharing,” often at the expense of privacy. In many ways, the book is an argument about trade-offs—the perks of working for a Google-like company versus the torture of being overly connected.
Eggers also offers one of the most accurate portrayals of life as a Silicon Valley tech worker. The overwhelming barrage of pings and constant demands for feedback felt all too familiar. Ultimately, it is both a compelling dystopian thriller and a thought-provoking critique of the tech-driven world we inhabit, raising critical questions about privacy and the cost of innovation.
NOW A MAJOR MOTION PICTURE starring Tom Hanks, Emma Watson and John Boyega
THE NEW YORK TIMES BESTSELLER - a dark, thrilling and unputdownable novel about our obsession with the internet
'Prepare to be addicted' Daily Mail
'A gripping and highly unsettling read' Sunday Times
'The Circle is 'Brave New World' for our brave new world... Fast, witty and troubling' Washington Post
When Mae is hired to work for the Circle, the world's most powerful internet company, she feels she's been given the opportunity of a lifetime. Run out of a sprawling California campus, the Circle links users' personal emails,…
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
Tracey’s first book was a smash hit with tech and business folks alike for its take on where identity is going after she had a run-in with Facebook. From the initial fascinating (and frankly scary) story, Tracey explores how identity is changing and that’s important for any business out there. You’ll explore all facets of what identity means – and could mean – in the future. As we rethink ourselves and create digital twins, understanding the psychology behind this area will be business-critical in the coming years.
In the future, how many identities will you have? How many do you want? Digital technology is causing us to think differently about who we are and who we could become, but with the right knowledge we can turn this incredible capacity to our advantage.
'Who am I?' is one of the most fundamental questions of all. But it is becoming increasingly difficult to answer as technology enables us to negotiate and create many different versions of ourselves.
In our digital, data-driven world, Facebook gets a say in verifying who we are, science can alter our biology, and advances in…
