The best books to disrupt your competitors sleeping patterns

Why am I passionate about this?

I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.  


I wrote...

Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption

By Paul Armstrong,

Book cover of Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption

What is my book about?

Disruptive Technologies Vol 2. is the book to read if you want to know where the technologies of today – and tomorrow – are heading. Above all else, I wanted the book to be useful and help people get going so the three-step framework (TBD) isn’t just simple, it’s fun and enables you to take back control of something that can often feel unwieldy, namely change. Along with the explainers on AI, nanotechnology, 3D printing, Metaverse, VR/AR, volume two also covers web3 and how to make change stick once you get it over the line. If you want to slide innovation into your company, avoid being disrupted by others, or want to do the disrupting yourself, grab a copy. 

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

The books I picked & why

Book cover of Seeing What Others Don't: The Remarkable Ways We Gain Insights

Paul Armstrong Why did I love this book?

This book taught me a lot about noticing, decision-making, and insight generation. Looking at huge breakthroughs and exploring interesting individuals, Klein brings you into a new world and makes it easy to want to fix things. I particularly liked the sections on identifying barriers to achieving success and took that principle and popped it into my book too. 

By Gary Klein,

Why should I read it?

2 authors picked Seeing What Others Don't as one of their favorite books, and they share why you should read it.

What is this book about?

Insights--like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA--can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed--or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings--scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself--and uses a marvelous…


Book cover of Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet

Paul Armstrong Why did I love this book?

Not only is this book small and well-designed, but the cover jumps out at you and you instantly know what the topic is about. All about how big tech is obsessed with, and how they monetize around, attention, the book doesn’t pull any punches with the issues surrounding the advertising world and enables you to see areas that can be used, exploited, and focused on to help your business, thinking and how you beat competitors. Tim (the author) previously worked at Google and worked on AI public policy; I highly recommend you follow his work. 

By Tim Hwang,

Why should I read it?

1 author picked Subprime Attention Crisis as one of their favorite books, and they share why you should read it.

What is this book about?

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself - much like subprime mortgages - is…


Book cover of The Art of Noticing: Rediscover What Really Matters to You

Paul Armstrong Why did I love this book?

Rob used to write for The New York Times and I was lucky enough to interview him on my podcast Mouthwash. His book is an inspiring read that helps you notice more around you. Beyond this it’s a rallying cry for attention and how you choose to utilise it. The book isn’t meant to be a business book, but I have found that there are massive sections that should be applied to business – especially in this remote working world. Buy one for you and one for a friend. 

By Rob Walker,

Why should I read it?

1 author picked The Art of Noticing as one of their favorite books, and they share why you should read it.

What is this book about?

Notice more, and notice more joy in the everyday.

Distracted? Overwhelmed? Feel like your attention is constantly being pulled in different directions? Learn how to steal it back.

Accessible and inspiring, this book features 131 surprising and innovative exercises to help you tune out white noise, get unstuck from your screen and manage daily distractions.

Make small yet impactful changes and bring focus to the things and people that are most important to you.


Book cover of Futureproof: 9 Rules for Humans in the Age of Automation

Paul Armstrong Why did I love this book?

I am a huge fan of making complex things simple and understandable, Kevin does this superbly well with Futureproof. From putting the nine rules on the cover to explaining each in a way that makes you shun the Hollywood stereotypes that are burned into our brains, the book explores how AI and automation will change the way we do business and beyond. It’s a must-read. 

By Kevin Roose,

Why should I read it?

1 author picked Futureproof as one of their favorite books, and they share why you should read it.

What is this book about?

'Kevin Roose provides a clear, compelling strategy for surviving the next wave of technology with our jobs - and souls - intact... Futureproof is the survival guide you need' Charles Duhigg, The Power of Habit

In this timely, counterintuitive, and highly practical guide to the age of A.I. and automation, a New York Times technology columnist argues that the key to success is making yourself more human, not less.

The machines are here. After decades of sci-fi doomsaying and marketing hype, advanced A.I. and automation technologies have leapt out of research labs and Silicon Valley engineering departments and into the…


Book cover of The Future of You: Can Your Identity Survive 21st-Century Techonology?

Paul Armstrong Why did I love this book?

Tracey’s first book was a smash hit with tech and business folks alike for its take on where identity is going after she had a run-in with Facebook. From the initial fascinating (and frankly scary) story, Tracey explores how identity is changing and that’s important for any business out there. You’ll explore all facets of what identity means and could mean in the future. As we rethink ourselves and create digital twins, understanding the psychology behind this area will be business-critical in the coming years. 

By Tracey Follows,

Why should I read it?

1 author picked The Future of You as one of their favorite books, and they share why you should read it.

What is this book about?

In the future, how many identities will you have? How many do you want? Digital technology is causing us to think differently about who we are and who we could become, but with the right knowledge we can turn this incredible capacity to our advantage.

'Who am I?' is one of the most fundamental questions of all. But it is becoming increasingly difficult to answer as technology enables us to negotiate and create many different versions of ourselves.

In our digital, data-driven world, Facebook gets a say in verifying who we are, science can alter our biology, and advances in…


You might also like...

The Wonder of Jazz: Music that changed the world

By Sammy Stein,

Book cover of The Wonder of Jazz: Music that changed the world

Sammy Stein Author Of Fabulous Female Musicians

New book alert!

Why am I passionate about this?

I've been passionate about music for almost my entire life. Jazz music in particular speaks to me but not just jazz. I love music, full stop. I really discovered jazz when I attended a jazz club workshop in London and there, I had to join in or leave. I chose to join in and since then I have never looked back. I was introduced to more jazz musicians and now write about music for three major columns as well as Readers’ Digest. My Women In Jazz book won several awards. I have been International Editor for the Jazz Journalist Association and had my work commissioned by the Library of Congress. 

Sammy's book list on female musicians

What is my book about?

With input from over 100 musicians, the book discusses what exactly jazz is, and how you know you are listening to it. Do we truly know when and how jazz first originated? Who was the first jazz musician? How does jazz link to other genres? What about women in jazz? And writers and journalists? Do reviews make any difference? 

This book is a deep dive into jazz's history, impact, and future. It discusses jazz's social, cultural, and political influence and reveals areas where jazz has had an impact we may not even realize.Its influences on hip hop, the connection to…

The Wonder of Jazz: Music that changed the world

By Sammy Stein,

What is this book about?

This book is very different from other, more general jazz books. It is packed with information, advice, well researched and includes experiences from jazz musicians who gleefully add their rich voices to Sammy's in-depth research. All genres, from hard bop to be-bop, vocal jazz, must instrumental, free jazz, and everything between is covered in one way or another and given Sammy's forensic eye. There is social commentary and discussions of careers in jazz music. The musical background of those in the book is rich and diverse.
Critics comment:
"This new book by Sammy Stein is a highly individual take on…


5 book lists we think you will like!

Interested in technology, presidential biography, and innovation?

11,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about technology, presidential biography, and innovation.

Technology Explore 126 books about technology
Presidential Biography Explore 19 books about presidential biography
Innovation Explore 81 books about innovation