I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
I wrote
Disruptive Technologies: A Framework to Understand, Evaluate and Respond to Digital Disruption
This book taught me a lot about noticing, decision-making, and insight generation. Looking at huge breakthroughs and exploring interesting individuals, Klein brings you into a new world and makes it easy to want to fix things. I particularly liked the sections on identifying barriers to achieving success and took that principle and popped it into my book too.
Insights--like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA--can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed--or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings--scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself--and uses a marvelous…
Not only is this book small and well-designed, but the cover jumps out at you and you instantly know what the topic is about. All about how big tech is obsessed with, and how they monetize around, attention, the book doesn’t pull any punches with the issues surrounding the advertising world and enables you to see areas that can be used, exploited, and focused on to help your business, thinking and how you beat competitors. Tim (the author) previously worked at Google and worked on AI public policy; I highly recommend you follow his work.
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself - much like subprime mortgages - is…
Rob used to write for The New York Times and I was lucky enough to interview him on my podcast Mouthwash. His book is an inspiring read that helps you notice more around you. Beyond this it’s a rallying cry for attention and how you choose to utilise it. The book isn’t meant to be a business book, but I have found that there are massive sections that shouldbe applied to business – especially in this remote working world. Buy one for you and one for a friend.
Distracted? Overwhelmed? Feel like your attention is constantly being pulled in different directions? Learn how to steal it back.
Accessible and inspiring, this book features 131 surprising and innovative exercises to help you tune out white noise, get unstuck from your screen and manage daily distractions.
Make small yet impactful changes and bring focus to the things and people that are most important to you.
I am a huge fan of making complex things simple and understandable, Kevin does this superbly well with Futureproof. From putting the nine rules on the cover to explaining each in a way that makes you shun the Hollywood stereotypes that are burned into our brains, the book explores how AI and automation will change the way we do business and beyond. It’s a must-read.
'Kevin Roose provides a clear, compelling strategy for surviving the next wave of technology with our jobs - and souls - intact... Futureproof is the survival guide you need' Charles Duhigg, The Power of Habit
In this timely, counterintuitive, and highly practical guide to the age of A.I. and automation, a New York Times technology columnist argues that the key to success is making yourself more human, not less.
The machines are here. After decades of sci-fi doomsaying and marketing hype, advanced A.I. and automation technologies have leapt out of research labs and Silicon Valley engineering departments and into the…
Tracey’s first book was a smash hit with tech and business folks alike for its take on where identity is going after she had a run-in with Facebook. From the initial fascinating (and frankly scary) story, Tracey explores how identity is changing and that’s important for any business out there. You’ll explore all facets of what identity means – and could mean – in the future. As we rethink ourselves and create digital twins, understanding the psychology behind this area will be business-critical in the coming years.
In the future, how many identities will you have? How many do you want? Digital technology is causing us to think differently about who we are and who we could become, but with the right knowledge we can turn this incredible capacity to our advantage.
'Who am I?' is one of the most fundamental questions of all. But it is becoming increasingly difficult to answer as technology enables us to negotiate and create many different versions of ourselves.
In our digital, data-driven world, Facebook gets a say in verifying who we are, science can alter our biology, and advances in…
Disruptive Technologies Vol 2. is the book to read if you want to know where the technologies of today – and tomorrow – are heading. Above all else, I wanted the book to be useful and help people get going so the three-step framework (TBD) isn’t just simple, it’s fun and enables you to take back control of something that can often feel unwieldy, namely change. Along with the explainers on AI, nanotechnology, 3D printing, Metaverse, VR/AR, volume two also covers web3 and how to make change stick once you get it over the line. If you want to slide innovation into your company, avoid being disrupted by others, or want to do the disrupting yourself, grab a copy.
I am a Harvard- and MIT-trained physician-scientist, and I am drawn to research problems that bridge the basic and the practical – how a better understanding of cells and tissues can inform new therapies for cancer and other diseases. As children, we are all scientists – mini-hypothesis generators trying to make sense of the world. I suppose I never outgrew that curiosity. My list of best science books credits writers who bring to life the excitement that comes from looking at the natural world in a new way, a spirit that I try to emulate in my own writing. I hope you enjoy these books as much as I have!
Everybody knows that all animals—bats, bears, sharks, ponies, and people—start out as a single cell: the fertilized egg. But how does something no bigger than the period at the end of this sentence give rise to the remarkable complexity of each of these creatures?
FROM ONE CELL is a dive inside the cell and its evolutionary prerogatives to explain how these "endless forms most beautiful," as Charles Darwin called them, come about. Along the way, we learn about the scientific process, filled as it is with serendipity, as the story is told through the eyes of the scientists who informed…
From One Cell: A Journey into Life's Origins and the Future of Medicine
Every animal on Earth begins life as a single cell. From this humble origin, the nascent creature embarks on a risky journey fraught with opportunities for disaster-yet with astounding regularity, it reaches its destination intact. From One Cell illuminates this epic transformation-still one of nature's most mysterious feats-to show where we all come from and where we're going.
Through the eyes of the scientists unraveling the secrets of development, we see how all the information needed to build a human fits into a fertilised egg, and how the trillions of cells that emerge know what to become and where to…
