Hit Makers

When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?

Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.

As social creatures, humans place great value on what is widely accepted. Hit Makers is a fascinating study on the mechanisms that drive popularity.

I thoroughly enjoyed reading this book, as it provided unique insights into the factors that contribute to the success of music, trends, and markets. Derek's detailed analysis and review of the underlying motives and principles make for a thought-provoking read.

The captivating stories shared in this book offer a deeper understanding of how popularity can be leveraged in business. This book is a valuable study on how hits are made, and it is sure to be… show more.

Consumers have greater control today over what they read, what they watch, and what they buy. If you want to be successful, you need to understand how people decide what they see. Derek Thompson takes us through research and examples to help reveal the psychology behind why we like what we like. In an age of media distraction, this is more important than ever. No marketing strategy will succeed if you can’t get people’s attention. Studying what makes a hit can give us clues to how to be seen. Hit Makers really puts into perspective the real challenge today of… show more.