100 books like YouTube Secrets

By Sean Cannell, Benji Travis,

Here are 100 books that YouTube Secrets fans have personally recommended if you like YouTube Secrets. Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Book cover of Influencer: Building Your Personal Brand in the Age of Social Media

Andreas Ioannou Author Of Entrepreneur Makeover

From my list on digital marketing that will help you to stand out.

Why am I passionate about this?

I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.

Andreas' book list on digital marketing that will help you to stand out

Andreas Ioannou Why did Andreas love this book?

Influencer is a useful book for anyone who wants to build a successful business as an influencer.

The author of the book, Brittany Hennessy, runs an influencer development platform, "Carbon August, " serving creators, performers, and entrepreneurs. 

In this book, the author explains how to increase your followers and how to keep them engaged. 

She also dispels common misconceptions about social media content creators using her insights about influencer marketing.

By Brittany Hennessy,

Why should I read it?

2 authors picked Influencer as one of their favorite books, and they share why you should read it.

What is this book about?

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”
 –Iskra Lawrence, Aerie Model and Instagram star (@iskra)
 
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
 
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are…


Book cover of SEO 2022: Learn search engine optimization with smart internet marketing strategies

Andreas Ioannou Author Of Entrepreneur Makeover

From my list on digital marketing that will help you to stand out.

Why am I passionate about this?

I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.

Andreas' book list on digital marketing that will help you to stand out

Andreas Ioannou Why did Andreas love this book?

SEO 2022 is a simple, easy-to-understand explanation of Search Engine Optimization techniques for beginners and advanced users. It is one of the best books on SEO, released by the author every year with the latest SEO trends and updates. The book focuses on search engine optimization tips and strategies for getting top rankings.

The author of the book, Adam Clarke, is Google Analytics and Google Ads certified and is also a renowned SEO consultant. 

With around 250 pages, Adam shares all of his top SEO knowledge with his readers.

By Adam Clarke,

Why should I read it?

1 author picked SEO 2022 as one of their favorite books, and they share why you should read it.

What is this book about?

Learn SEO and rank at the top of Google with SEO 2022—beginner to advanced!
Recently updated - EXPANDED & UPDATED JUNE 2022

No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4.…


Book cover of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Andreas Ioannou Author Of Entrepreneur Makeover

From my list on digital marketing that will help you to stand out.

Why am I passionate about this?

I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.

Andreas' book list on digital marketing that will help you to stand out

Andreas Ioannou Why did Andreas love this book?

The Traffic Secrets book will teach you how to attract your dream customers to your websites and sales funnels. 

The author, Russell Brunson, is the CEO and co-founder of Clickfunnels (a software company). 

He is also the author of the bestselling books DotCom Secrets and Expert Secrets.

In his Traffic Secrets book, Russell Brunson reveals 20 of the most effective ways to increase the traffic in your funnel.

By Russell Brunson,

Why should I read it?

1 author picked Traffic Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your…


Book cover of 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

Andreas Ioannou Author Of Entrepreneur Makeover

From my list on digital marketing that will help you to stand out.

Why am I passionate about this?

I am a self-taught marketer. I have gained all my digital marketing knowledge by reading articles and watching videos online. I am the author of the digital marketing book, Entrepreneur Makeover. On my Entrepreneur Makeover website, I share digital marketing strategies through my articles that help people to promote their website/business for free or at a minimal cost. I have a passion for digital marketing because I realised how important digital marketing is in order to succeed in any kind of business. You can have a great website or product but if no one knows about it, this is something that will result in the failure of a business.

Andreas' book list on digital marketing that will help you to stand out

Andreas Ioannou Why did Andreas love this book?

You need a consistent social media marketing plan in order to create a successful business. 

Andrew Macarthy's Social Media Marketing Tips features hundreds of actionable strategies for different social media platforms, including Facebook, Instagram, Pinterest, and more. 

The readers of this book will find useful guidelines for establishing their social media presence. The social media strategies are divided into chapters, so the readers can easily find the appropriate information quickly.

By Andrew Macarthy,

Why should I read it?

1 author picked 500 Social Media Marketing Tips as one of their favorite books, and they share why you should read it.

What is this book about?

*** Updated in DECEMBER 2022! *** The most up-to-date social media book for small businesses and entrepreneurs!***

Transform your social media marketing in minutes!

Struggling to use social media to find new customers? Tired of posting and getting no likes and comments? Or just overwhelmed and don't even know where to begin?

You know you need social media to get promote your business. But, most small business owners just "post and hope," then get tired and frustrated when the likes, comments, and sales don't come rolling in. "Countless hours spent creating content, and for what? Other people are doing well,…


Book cover of Human-Centered Communication: A Business Case Against Digital Pollution

Brittany Hodak Author Of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates

From my list on turning your customers into superfans.

Why am I passionate about this?

I’m passionate about customer experience because it’s the number-one reason businesses succeed or fail. Regardless of the size (or budget!) of your company, you can set yourself apart—and create superfan customers!—by focusing on being exceptional in the areas that really matter. I grew up watching my dad prioritize customer service, first as a fast-food restaurant manager and then at a car dealership, and I know firsthand that how you treat your employees and your customers makes all the difference! 

Brittany's book list on turning your customers into superfans

Brittany Hodak Why did Brittany love this book?

Human-Centered Communication has had a huge impact on my speaking career and business strategies. Among many lessons in this book, authors Ethan Beute and Stephen Pacinelli drive home the power of video to connect in a more personal and intentional way. Since becoming friends with Ethan, I’ve started incorporating videos at strategic moments along my client journey: I respond to leads with personalized videos, I embed video messages in proposals, and I record custom videos for companies to promote the event on their social platforms. The tactics outlined in Human-Centered Communication have helped me break through the digital noise and convert more leads, while improving my presentation skills on stage. 

By Ethan Beute, Stephen Pacinelli,

Why should I read it?

1 author picked Human-Centered Communication as one of their favorite books, and they share why you should read it.

What is this book about?

We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.

The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your…


Book cover of The Amazing Book Is Not on Fire: The World of Dan and Phil

Theresa Julian Author Of Calling Dibs, Jinx, Shotgun and Other Things No One Knows the Rules To: Funny Try-Not-to-Laugh Challenges for the Whole Family!

From my list on that make me LOL.

Why am I passionate about this?

I love to laugh! Laughter is a universal sort of magic that helps us connect with others, build rapport and trust, reduce stress, and overlook differences. It’s hard to be mad at someone you’re laughing with. How do I know so much about humor? Because I wrote the book on it. Literally. My debut book, The Joke Machine, teaches middle graders how to create a funny line. I wrote it after researching humor for years, analyzing jokes, and trying to figure out why each one made me laugh. I found patterns and my joke-making philosophy was born! Since then, I’ve been reading funny books, writing funny books, and best of all, laughing at funny lines.

Theresa's book list on that make me LOL

Theresa Julian Why did Theresa love this book?

I admit, I had to take a minute to figure out what it was about this crazy book that I like so much. I mean it’s really just a book filled with useless dribble from two ordinary guys, Phil and Dan, who met at a One Directions concert. The book features excerpts from Phil’s teenage diary, text from Dan’s 12-year-old website, and instructions on how to draw cat whiskers. I think what I like is its serious look at nonsense topics, which are examined in minute detail, complete awkwardness, and abounding humor. You’ll learn absolutely nothing (except why Phil was a weird kid and what Dan looked like in his skater clothes) but you’ll laugh on every page. I consider this “book candy.” Is candy something we need to survive in this world? No, of course not. But once in a while, it’s amazing when you get a great piece.

By Dan Howell, Phil Lester,

Why should I read it?

1 author picked The Amazing Book Is Not on Fire as one of their favorite books, and they share why you should read it. This book is for kids age 12, 13, 14, and 15.

What is this book about?

THE INSTANT #1 NEW YORK TIMES BESTSELLER

From YouTube sensations Dan Howell (danisnotonfire) and Phil Lester (AmazingPhil) comes a laugh-out-loud look into the world created by two awkward guys who share their lives on the Internet. More than 11 million YouTube subscribers can't wait for this book!

Since uploading their first ever videos as teenagers, Dan and Phil have become two of the world's biggest YouTube stars. Now they invite you on a behind-the-scenes journey, filled with absolutely essential advice, tons of humor, lots of awkwardness, and TMI honesty that they will probably regret. Here's just a small sample of…


Book cover of The Cheat Sheet

Rachel Bowen Author Of Thin Lines

From my list on romance with a chaotic family and friend groups.

Why am I passionate about this?

I didn’t grow up with a close family, but I yearned for one. Which is why I gravitate towards books with a cast of characters who are family, or a found family. I also prefer romantic plots or subplots. Combining romance and amazing side characters that are close automatically hooks me. That’s why I always include these dynamics in the books I write. I write my books for my own entertainment and hope others who love romance with swoony leads and a fun cast of characters will find my book and enjoy it as much as I do. 

Rachel's book list on romance with a chaotic family and friend groups

Rachel Bowen Why did Rachel love this book?

Friends to lovers is one of the tropes I enjoy when done right, and this book does it right.

Add in the fake dating and the story is elevated to a thoroughly fun time. I loved the tension and secret pining between the two leads almost as much as the dynamic between Nathan (the male lead) and his teammates as well as the teammates with Bree (the female lead).

The scene where the football team helps Nathan make a playbook for getting out of the friend zone was one of my absolute favorites. Everyone’s personality shined and I love when friend groups are loud, fun, and chaotic. 

By Sarah Adams,

Why should I read it?

1 author picked The Cheat Sheet as one of their favorite books, and they share why you should read it.

What is this book about?

Is it ever too late to leave the friend zone? Discover the heartwarming friends to lovers romance that became a sensation on TikTok—now with a new chapter and a Q&A with the author!

The friend zone is not the end zone for Bree Camden, who is helplessly in love with her longtime best friend and extremely hot NFL legend, Nathan Donelson. The only problem is that she can’t admit her true feelings, because he clearly sees her as a best friend with no romantic potential, and the last thing Bree wants is to ruin their relationship. But those abs .…


Book cover of The Heart Principle

Saz Vora Author Of My Heart Sings Your Song

From my list on Asian and South Asian cultures.

Why am I passionate about this?

My debut duet came out of necessity to handle the grief of losing our first child almost thirty years ago. As part of my writing journey, I searched for stories by people like me, migrants who draw on their upbringing and living with their heritage in their adopted country. One thing I came across was the use of the language, the food, and the many family gatherings and music. I enjoyed reading of people from all communities and liked exploring new cultures and these books do just that for me. They take me to families who embrace the joy of their life in a foreign land.

Saz's book list on Asian and South Asian cultures

Saz Vora Why did Saz love this book?

Hoang’s writing throws light on autism. Violinist Anna is an internet sensation who is experiencing burnout. When her serious boyfriend suggests an open relationship before they marry. Anna’s ASD diagnosis and her anger propel her to change her life. In steps Quan, a tattooed motorcyclist, the classic bad boy for a one-night stand. However, Quan is fighting his own demons, a cancer survivor who’s dating again. In Quan, Anna finds a man who understands her uniqueness and blossoms until a family tragedy thrusts Anna into life with no control. Quan and Anna’s relationship takes a back seat. Hoang’s book opens the world of Asian families and Anna’s loss of autonomy as her family coerces her to step up as a caregiver, as is often experienced in the migrant community.

By Helen Hoang,

Why should I read it?

2 authors picked The Heart Principle as one of their favorite books, and they share why you should read it.

What is this book about?

A woman struggling with burnout learns to embrace the unexpected—and the man she enlists to help her—in this new New York Times bestselling romance by Helen Hoang.

When violinist Anna Sun accidentally achieves career success with a viral YouTube video, she finds herself incapacitated and burned out from her attempts to replicate that moment. And when her longtime boyfriend announces he wants an open relationship before making a final commitment, a hurt and angry Anna decides that if he wants an open relationship, then she does, too. Translation: She's going to embark on a string of one-night stands. The more…


Book cover of Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Dario Sipos Author Of Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing

From my list on help retailers learn and apply digital marketing.

Why am I passionate about this?

When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, and Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing. Dario has spent significant time working all over the World in the digital field, helping clients and developing brands. He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions. Dario will help you build your influence in all directions of your online presence.

Dario's book list on help retailers learn and apply digital marketing

Dario Sipos Why did Dario love this book?

After working for years in the retail marketing field, I realized that digital marketing is changing the speed by which the usually slow-paced retail industry is developing. So in the rapid world of marketing where new generations bring digital to traditional marketing, I realized that everyone needs to learn about digital marketing much more because eCommerce develops at an incredibly fast pace. When my clients operate a retail business that is trying to take an eCommerce approach they need to have more wide skills in digital marketing such as building websites, installing analytics, managing social media conversations, and understanding SEO strategy with a focus on email marketing. I discovered this book that offers both hard and soft skills to understand and successfully use crucial concepts of digital marketing.

By Gil Gildner, Anya Gildner,

Why should I read it?

1 author picked Becoming A Digital Marketer as one of their favorite books, and they share why you should read it.

What is this book about?

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It’s no longer enough to be a specialist: in today’s tech-driven industry, you’ve got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you’ll learn the hard skills crucial to a marketing career, like:

organic search (SEO)
paid advertising (PPC)
social media marketing
reporting & analytics
branding & copywriting email marketing

In Part 2, you’ll…


Book cover of Marketing Rebellion: The Most Human Company Wins

Keith A. Quesenberry Author Of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

From my list on understanding how marketing has changed.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on understanding how marketing has changed

Keith A. Quesenberry Why did Keith love this book?

Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.

By Mark W. Schaefer,

Why should I read it?

1 author picked Marketing Rebellion as one of their favorite books, and they share why you should read it.

What is this book about?

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…


5 book lists we think you will like!

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