Ogilvy on Advertising

By David Ogilvy,

Book cover of Ogilvy on Advertising

Book description

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.


Shepherd is reader supported. We may earn an affiliate commission when you buy through links on our website. (learn more)

Why read it?

2 authors picked Ogilvy on Advertising as one of their favorite books. Why do they recommend it?

What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.

Ogilvy was the original “mad man” (to cite the 2007–2015 TV show), the foremost advertising executive of the mid-20th century. Although his book is about advertising, you’ll be able to see a theme here that runs through all my top 5 choices: Design should be based first on customer-focused communications research, not on how the designer feels. One of the ads Ogilvy cites was extraordinarily successful—and a graphic atrocity. How could that be? Ogilvy spills the beans.

From Don's list on effective graphic design.

Want books like Ogilvy on Advertising?

Our community of 6,000+ authors has personally recommended 10 books like Ogilvy on Advertising.

Browse books like Ogilvy on Advertising

5 book lists we think you will like!

Interested in advertising, graphic design, and marketing?

6,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about advertising, graphic design, and marketing.

Advertising Explore 36 books about advertising
Graphic Design Explore 13 books about graphic design
Marketing Explore 85 books about marketing