Ogilvy on Advertising
Book description
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
Why read it?
2 authors picked Ogilvy on Advertising as one of their favorite books. Why do they recommend it?
What’s it like to climb inside the mind of one of advertising’s most iconic legends? Reading this book is probably the closest thing to it. You’re sure to come out with a dramatically changed view on how the industry works, and doesn’t. I’ve quoted him often in Cashvertising because his no-bull approach to advertising resonates strongly with everything I’ve been teaching for nearly four decades. Make his words your own and then--when you speak to others about advertising--you’ll be speaking with the voice of unquestionable authority.
From Drew's list on creating powerful, money-making advertising copy.
Ogilvy was the original “mad man” (to cite the 2007–2015 TV show), the foremost advertising executive of the mid-20th century. Although his book is about advertising, you’ll be able to see a theme here that runs through all my top 5 choices: Design should be based first on customer-focused communications research, not on how the designer feels. One of the ads Ogilvy cites was extraordinarily successful—and a graphic atrocity. How could that be? Ogilvy spills the beans.
From Don's list on effective graphic design.
If you love Ogilvy on Advertising...
Tap Dancing on Everest
Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.
The team attempts a new route up…
Want books like Ogilvy on Advertising?
Our community of 12,000+ authors has personally recommended 100 books like Ogilvy on Advertising.
Share your top 3 reads of 2024!
And get a beautiful page showing off your 3 favorite reads.
1,902
readers submitted
so far, will you?
📚 If you like Ogilvy on Advertising, you might also like...
Marriage and Fatherhood in the Nazi SS
When I was writing this book, several of my friends jokingly called it the Nazi baby book, with one insisting it would make a great title. Nazi Babies – admittedly, that is a catchy title, but that’s not exactly what my book is about. SS babies would be slightly more…
Reclaim Your Workday
Reclaim your time and energy! Uncover actionable, sustainable strategies to boost productivity, prevent burnout, and achieve your goals—whether you're an individual contributor, team member, or leader. Today’s “always on” environment creates disengaged employees, stressed managers, and turnover-prone executives. But these challenges can become growth opportunities.
Inside, you’ll find techniques to…
