By Rory Sutherland,

Book cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Book description

HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.

"Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked Alchemy as one of their favorite books. Why do they recommend it?

Even with the best practice approach, you’ll never be good at everything. Alchemy made me realize that not only is that acceptable, but it can be a good thing.

This alchemy isn’t about turning physical materials into gold, but about making the best out of your circumstances. My favorite example is Avis Rent A Car’s old slogan: “When you’re only No. 2, you try harder.” If you learn how to set expectations, almost anything can become a strength.

From Barron's list on finding your voice.

Want books like Alchemy?

Our community of 10,000+ authors has personally recommended 100 books like Alchemy.

Browse books like Alchemy

5 book lists we think you will like!

Interested in advertising, marketing, and branding?

10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about advertising, marketing, and branding.

Advertising Explore 48 books about advertising
Marketing Explore 187 books about marketing
Branding Explore 27 books about branding