Tested Advertising Methods
Book description
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Why read it?
1 author picked Tested Advertising Methods as one of their favorite books. Why do they recommend it?
If you want to run ads that work, you need to learn what makes them work. This book tells you. John Caples is widely regarded to be one of history’s most iconic advertising copywriters. The man knew how to influence people to buy. This classic book gets down to the very foundation of advertising effectiveness and is loaded with examples and success "recipes" that you can immediately apply to your own ads--no matter what you sell. 100% practical, too. Look for the 4th edition or earlier for a book that's “totally Caples” without dilution by editors to "modernize" (er, weaken!)…
From Drew's list on creating powerful, money-making advertising copy.
If you love Tested Advertising Methods...
The Coaching Habit
The coaching book that's for all of us, not just coaches.
It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".
It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…
Want books like Tested Advertising Methods?
Our community of 12,000+ authors has personally recommended 100 books like Tested Advertising Methods.
Share your top 3 reads of 2024!
And get a beautiful page showing off your 3 favorite reads.
1,585
readers submitted
so far, will you?
