Fans pick 100 books like Electric Guitar Making & Marketing

By Leo Lospennato,

Here are 100 books that Electric Guitar Making & Marketing fans have personally recommended if you like Electric Guitar Making & Marketing. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Making an Archtop Guitar

R.M. Mottola Author Of Building the Steel String Acoustic Guitar

From my list on building stringed musical instruments.

Why am I passionate about this?

I have been building guitars and related instruments since 1994. My enthusiasm for guitar construction led me to deeply explore all aspects of the art and to share as much information as I can with others via my lutherie information website, writing for American Lutherie, published books, and my research publications. I am fortunate to count myself among those that consider building stringed musical instruments to be one of the best things one can do.

R.M.'s book list on building stringed musical instruments

R.M. Mottola Why did R.M. love this book?

One of the living legends of builders of archtop guitars, Bob Benedetto describes his personal construction methods in this excellent book.

Although some aspects of guitar building are common among all types of guitars, archtop guitars have an architecture that borrows a lot from the violin family. Building this style of instrument offers unique challenges, and this book describes the entire process in exquisite detail. This is where many modern builders of archtop guitars got their start.

By Robert Benedetto,

Why should I read it?

2 authors picked Making an Archtop Guitar as one of their favorite books, and they share why you should read it.

What is this book about?

(Book). The definitive work on the design and construction of an acoustic archtop guitar, this updated second edition features 288 pages of content, including 24 color pages and 4 tear-outs. See what industry greats have said about this book: "I know of no other work offering comprehensive step by step coverage of the making of an acoustic jazz guitar." George Gruhn "This book is for everyone who loves woodworking, loves guitars, appreciates artistry, and believes that organic materials like spruce, maple and ebony can only achieve their highest function through the hands of a craftsman." Howard Paul "I can thinkā€¦


Book cover of The Ukulele: An Illustrated Workshop Manual

R.M. Mottola Author Of Building the Steel String Acoustic Guitar

From my list on building stringed musical instruments.

Why am I passionate about this?

I have been building guitars and related instruments since 1994. My enthusiasm for guitar construction led me to deeply explore all aspects of the art and to share as much information as I can with others via my lutherie information website, writing for American Lutherie, published books, and my research publications. I am fortunate to count myself among those that consider building stringed musical instruments to be one of the best things one can do.

R.M.'s book list on building stringed musical instruments

R.M. Mottola Why did R.M. love this book?

Ukuleles are very popular instruments and it is no surprise that many people would love to make one for themselves.

This book has all the qualities of a great construction book; attention to detail, clear presentation, and optimal construction techniques. The author has honed these skills over the course of his instrument building career and his career as an author of lutherie (the art of building stringed musical instruments) books.

The book includes links to beautifully drawn downloadable plans for a number of ukuleles. Want to build a ukulele? This is the book to get.

By Graham McDonald,

Why should I read it?

1 author picked The Ukulele as one of their favorite books, and they share why you should read it.

What is this book about?

The Ukulele is the first comprehensive book on building all styles of ukulele, from the little soprano ukuleles of 19th century Hawaiā€™i to concert, tenor and baritone sizes. The book will lead the first-time ukulele builder through the various steps of crafting a ukulele with detailed written information complemented by nearly 350 photographs and diagrams. Full size plans of all the ukuleles are available to download and print. A full list of tools, hardware and timber required is included. The first chapters are devoted to making the individual parts of a ukulele. These are followed by chapters which focus onā€¦


Book cover of Dangerous Curves: The Art of the Guitar

R.M. Mottola Author Of Building the Steel String Acoustic Guitar

From my list on building stringed musical instruments.

Why am I passionate about this?

I have been building guitars and related instruments since 1994. My enthusiasm for guitar construction led me to deeply explore all aspects of the art and to share as much information as I can with others via my lutherie information website, writing for American Lutherie, published books, and my research publications. I am fortunate to count myself among those that consider building stringed musical instruments to be one of the best things one can do.

R.M.'s book list on building stringed musical instruments

R.M. Mottola Why did R.M. love this book?

There is nothing that enhances the process of building guitars more than having a solid foundation in the history of the instrument.

Although there are a number of excellent guitar histories available, few offer as clear and accessible information as this book does. The book is the catalog of a traveling museum show about guitars that was curated by the author at the Museum of Fine Arts Boston.

It is lavishly illustrated, and contains just the right amount of text on the subject to keep the reader engaged. No builder of stringed musical instruments should be without this book.

By Darcy Kuronen,

Why should I read it?

1 author picked Dangerous Curves as one of their favorite books, and they share why you should read it.

What is this book about?

"The guitar and the dog, in order not to be separated from man, have submitted themselves with resignation to the worst alterations of size and appearance." Andres Segovia


Book cover of Technology of the Guitar

R.M. Mottola Author Of Building the Steel String Acoustic Guitar

From my list on building stringed musical instruments.

Why am I passionate about this?

I have been building guitars and related instruments since 1994. My enthusiasm for guitar construction led me to deeply explore all aspects of the art and to share as much information as I can with others via my lutherie information website, writing for American Lutherie, published books, and my research publications. I am fortunate to count myself among those that consider building stringed musical instruments to be one of the best things one can do.

R.M.'s book list on building stringed musical instruments

R.M. Mottola Why did R.M. love this book?

Most builders of stringed musical instruments desire some information about how the instruments they build actually produce sound.

The problem of producing a book on the subject is that it is highly technical and as such largely inaccessible. Mark Frenchā€™s work expertly addresses this issue. The result is a work that is as accessible as possible and also complete and technically accurate.

The author has the perfect background for a work like this. He is a professor of engineering technology, and he uses guitar design and construction as the basis of teaching his highly popular courses on STEM subjects.

By Richard Mark French,

Why should I read it?

1 author picked Technology of the Guitar as one of their favorite books, and they share why you should read it.

What is this book about?

Featuring chapters on physics, structure, sound and design specifics, Technology of the Guitar also includes coverage of historical content, composition of strings and their effects on sound quality, and important designs. Additionally, author Mark French discusses case studies of historically significant and technologically innovative instruments.

This is a complete reference useful for a broad range of readers including guitar manufacturer employees, working luthiers, and interested guitar enthusiasts who do not have a science or engineering background.


Book cover of The Right Story

Elena Mutonono Author Of Grounded Growth: Sustainable and Profitable Online Teaching Business On Your Own Terms

From my list on online language teachers building their own businesses.

Why am I passionate about this?

The start of my own online teaching business in 2010 felt both liberating and frustrating. I enjoyed working for myself but struggled to make my offers unique, attractive, sustainable, and successful. I had no idea how to make my voice heard in the highly-saturated and fast-growing online teaching industry. Following the advice of famous online business gurus, I lost track of what I wanted my business to accomplish and burned out following every online teaching trend there was. The books Iā€™ve selected helped me align with my own vision and values, inspired me to overcome my limitations and succeed on my own terms.

Elena's book list on online language teachers building their own businesses

Elena Mutonono Why did Elena love this book?

Most online teachers Iā€™ve worked with detest the idea of marketing, and yet this is something we cannot avoid especially when running our own business. Bernadette Jiwa defines marketing as a story you tell that has the capacity to change the world. In the book she shares multiple purposeful stories of people who shared their message in the most authentic way and how their courage moved others to action and brought about change. This is a guide into marketing that will make you excited about the change you seek to make and how your small online teaching business can transform the world. 

By Bernadette Jiwa,

Why should I read it?

1 author picked The Right Story as one of their favorite books, and they share why you should read it.

What is this book about?

"Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.ā€”"SETH GODIN

What makes some bad ideas successful, and why do many good ideas fail?

It turns out that thereā€™s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time,ā€¦


Book cover of How to Promote Your Book: A Practical Guide to Publicizing Your Own Title

Claudine Wolk Author Of Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide

From my list on book marketing and book publishing how-to guides.

Why am I passionate about this?

In 2008, as an author who had a message that I was desperate to get out into the world, I had a decision to makeā€¦ to continue to pitch my non-fiction book for new moms to traditional publishers or to create a publishing company and publish it myself. I chose to create a publishing company and publish it myself. I loved the publishing and book marketing process so much that I started to help other authors to market their books.

Claudine's book list on book marketing and book publishing how-to guides

Claudine Wolk Why did Claudine love this book?

Once you decide how you are going to publish your book, you will have to promote it, whether self-publishing or traditional publishing, in order to sell it. Dr. Jan Yagerā€™s book is your next step to learn book promotion and offers the details behind the next steps on your book marketing journey.

Yager has written over 50 books, both traditionally published and self-published. She has pretty much seen it all and recognized that authors needed a detailed guide for how and where to market their books. She decided to write a book dedicated to book promotion by presenting material in a logical fashion, in the order of any book launch promotion timeline.

The sections of her book make sense and are easy to follow for authors: The first section is about what to do before your book is published. The second section is about what to do after your bookā€¦

By Jan Yager,

Why should I read it?

1 author picked How to Promote Your Book as one of their favorite books, and they share why you should read it.

What is this book about?

"Writing a great book is the easy part. Getting people to buy the book is wicked hard. Janā€™s book shows you what promotion to do so you increase the possibility that your book becomes a bestseller.ā€

ā€•Jeffrey Fox,bestselling author,How to Become a Rainmaker

"Being an author is 50% creative and 50% promotion. Jan Yager's comprehensive and practical book, How to Promote Your Book, tells authors exactly what they need to know and do to promote their book. I'm recommending it to all the authors I know including those whose books I share through my Bedside Reading program."

ā€•Jane Ubell-Meyer, CEO,ā€¦


Book cover of My Adventures in Marketing: The Autobiography of Philip Kotler

Hermann Simon Author Of Many Worlds, One Life: A Remarkable Journey from Farmhouse to the Global Stage

From my list on becoming a global business leader.

Why am I passionate about this?

Hermann Simon grew up on a small, remote farm and became a world-renowned marketing professor, including stints at MIT, Stanford, and Harvard. But academic fame didnā€™t satisfy him. He had the ambition to achieve an impact on practice and founded Simon-Kucher & Partners, today with 41 offices and 1600 employees the world's leading price consultancy. He also detected the secrets of the "hidden champions", unknown mid-sized global market leaders (more than 1.5 million Google entries). In China a business school is named in his honor.

Hermann's book list on becoming a global business leader

Hermann Simon Why did Hermann love this book?

Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.

By Philip Kotler,

Why should I read it?

1 author picked My Adventures in Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

PHILIP KOTLER is known around the world as the ā€œfather of modern marketing.ā€ For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotlerā€™s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story ā€“ How a Ph.D. economist from M.I.T. became the worldā€™s leading marketing authority.

The book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and theā€¦


Book cover of Marketing For Dummies

Jackie Jarvis Author Of Quick Wins in Sales and Marketing: 50 inspiring ideas to grow your business

From my list on marketing strategies for small business owners.

Why am I passionate about this?

As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple. 

Jackie's book list on marketing strategies for small business owners

Jackie Jarvis Why did Jackie love this book?

I love this book as it was one of the first books I read about marketing when I was working for a small business in marketing. I wasnā€™t a dummy, but I wanted to make sure I hit the ground running, so this was an excellent refresher for me.

I particularly like books that make the complex simple, and this book did that. It put all aspects of marketing in front of my mind and helped me make a success of my new job. 

By Ruth Mortimer, Gregory Brooks, Craig Smith , Alexander Hiam

Why should I read it?

1 author picked Marketing For Dummies as one of their favorite books, and they share why you should read it.

What is this book about?

Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.


Book cover of Marketing Rebellion: The Most Human Company Wins

Keith A. Quesenberry Author Of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

From my list on understanding how marketing has changed.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, Iā€™ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on understanding how marketing has changed

Keith A. Quesenberry Why did Keith love this book?

Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaeferā€™s book will help you see the end of control and give you a manifesto for human-centered marketing. Youā€™ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesnā€™t hinge on ad impressions, and big budgets, alone. Schaeferā€™s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four Pā€™s he simply connects constant human truths to business success in ā€œA Manifesto for Human-Centered Marketingā€ that ultimately leads to the new reality that your customers are your marketers.

By Mark W. Schaefer,

Why should I read it?

1 author picked Marketing Rebellion as one of their favorite books, and they share why you should read it.

What is this book about?

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: ā€¢ How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. ā€¢ Why businesses must be built on human impressions instead of advertisingā€¦


Book cover of Different: Escaping the Competitive Herd

Alex Budak Author Of Becoming a Changemaker: An Actionable, Inclusive Guide to Leading Positive Change at Any Level

From my list on books for recent graduates.

Why am I passionate about this?

Iā€™m a faculty member at UC Berkeleyā€™s Haas School of Business. I put my heart and soul into creating and teaching the course Becoming a Changemaker which teaches students how to lead positive change, to go beyond themselves, and to live a life of impact. I spend countless hours meeting 1-1 with students throughout the semester, helping them think through big life decisions and encouraging them to create a life that they are proud of. I also know how to support students in making big decisions in a way thatā€™s true to who they are, the person that they hope to become, and the impact they can make in the world.  

Alex's book list on books for recent graduates

Alex Budak Why did Alex love this book?

This is my surprise pick! Itā€™s technically a book about marketing and branding strategy written by one of the leading experts in the field (a Harvard Professor). But it is absolutely filled with life lessons, large and small, about how you can stand out, question the status quo, and go your own way (even when the pressure to conform is strong). Youā€™ll walk away with new insights on marketing and branding, but more importantly, youā€™ll get new insights about creating a life and career that you can be proud of.  

By Youngme Moon,

Why should I read it?

1 author picked Different as one of their favorite books, and they share why you should read it.

What is this book about?

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy andā€¦


Book cover of Making an Archtop Guitar
Book cover of The Ukulele: An Illustrated Workshop Manual
Book cover of Dangerous Curves: The Art of the Guitar

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